Länsstyrelsen och o-djuret. : Lek som strategi i fridlysningen av Storsjöodjuret 1985-2005
In 1985 the County Administrative Board of Jämtland initiated a process to protect Storsjöodjuret (the Great Lake Monster). As other famous cryptids, the Monster has become a valuable resource in the process of cultural heritage, marketing and tourism. We apply Bateson’s theories of play (1972) and Goffman’s concept of frame (1974) to show how play offers a metacommunicative strategy to circumvent