Exploring the Dynamics of Short-Format Videos on Social Media Platforms on Brand Perception and Brand Loyalty
Title: Exploring the Dynamics of Short-Format Videos on Social Media Platforms Date of Seminar: 30 May 2024 Course: BUSN39 Degree project in Global Marketing Authors: Ida-Nora Hammar & Selina Johansson Advisor: Annette Cerne Keywords: Semiotics, Short Format Videos, Brand Perceptions, Brand Loyalty, Semiotics, Perfume Marketing. Purpose: The purpose is to explore how consumers understand semio
