Choosing Sustainable Transport : unraveling the factors of human behavior that influence Sony Mobile Communication employees and Emporia shoppers transport mode decisions
Transportation is a necessary part of our daily lives and the environment would greatly benefit if the majority of people used sustainable transport. The current mechanisms set in place to change people’s behaviors, however, have lacked an in depth psychological understanding of how people make transport decisions. The aim of this thesis is to explore the world of psychology and behavior and to at