Gaming Chinese Soft Power : a Study of Swedish Players’ Reception of Genshin Impact as a Cultural Export
This thesis investigates 1) How Chinese culture is represented and exported through the video game Genshin Impact, and 2) How the gaming experience of Genshin Impact influences Swedish players’ perception of China. Soft power has increased in importance in recent decades in China and video games are a new strategy. Five Swedish Genshin Impact players were interviewed about their experience and per