An analysis of "Gewerbekunden": Identifying business opportunities in the energy market
The objective of thesis was to do an analysis of the current situation of Vattenfall´s “Gewerbekunden”. The “Gewerbekunden” are small-to-medium enterprises that consume up to 100 000 kWh/year. Since the deregulation and liberalization of the energy market conditions have changed. New actors entered the market and the competition increased distinctly. All the energy suppliers were focusing on the p