Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. Supervisor: Mats Urde. Key Words: Corporate Brand Management, Corporate Brand Identity, Storytel

I detta arbete försöker vi reda ut vad det är som orsakar diffus damning på en industrianläggning i Landskrona, drivet av ett företag som heter Boliden Bergsöe. De spelar en viktig roll för miljön eftersom de återvinner bly-syra-batterier som finns i bilar och andra elektriska fordon. Tyvärr innebär hanteringen av bly att en del utsläpp av detta grundämne sker till den kringliggande miljön. Bly haBoliden Bergsöe operates a secondary lead smelter for recycling of lead-acid batteries, located in the industrial area of Landskrona. Measurements to monitor levels of airborne particles have been conducted in several locations in Landskrona since 1977. To increase the knowledge of diffuse dust emission sources at Boliden Bergsöe, airborne metal concentrations were measured in ambient air for eigh

Syftet med denna kvalitativa studie har varit att ta del av den skandinaviska flygbranschens flygande aktörers syn på hållbarhet, och hur de definierar begreppet. Detta har gjorts genom en kombinerad metod baserad på intervjustudier med tematisk analys, samt dokumentinsamling. Utgångspunkten är FN:s hållbarhetsdefinition för att få aspekter på de tre dimensionerna; ekologisk, ekonomisk och social The purpose of this study has been to take part of the Scandinavian aviation industry's view of sustainability based on a mixed method of thematic analysis of qualitative interviews combined with a document study. The starting point has been the UN definition with the dimensions of ecological, economic and social sustainability. The purpose of the study has been to find out what incentives (if

Titel: Distansarbete - Attraktivt eller inte? Ämne/kurs: FEKH29, Företagsekonomi - Examensarbete i marknadsföring på kandidatnivå, 15 poäng. Författare: Adam Christensson, Måns Hedenskog, Axel Jonsson. Handledare: Johan Gromark Nyckelord: Employer branding, distansarbete, arbetsgivarattraktivitet, ansökningsintention, experiment. Forskningsfrågor: Ökar företags attraktivitet bland unga vuxna

Sammanfattning Uppsatsens titel: Är IT-sektorn intellektuell? Seminariedatum: 2022-06-03 Kurs: FEKH69, Examensarbete i redovisning på kandidatnivå, 15 hp Författare: Philip Eriksson, Alexander Norén, Tobias Wellenstam Handledare: Kristina Artsberg Nyckelord: Intellektuellt kapital, finansiell prestation, Value Added Intellectual Coefficient (VAIC™), IT-sektorn, resursbaserad teori Syfte: UndersökaAbstract Title: Is the IT-sector intellectual? Seminar date: 2022-06-03 Course: FEKH69, Degree Project Undergraduate level, Business Administration, 15 ECTS Authors: Philip Eriksson, Alexander Norén, Tobias Wellenstam Advisor: Kristina Artsberg Keywords: Intellectual capital, corporate performance, Value Added Intellectual Coefficient (VAIC™), IT sector, resource-based theory Purpose: Investigate

Thesis purpose: the purpose of this research is to understand how and if different motives simultaneously influence consumers’ decision to acquire second-hand luxury fashion online. Through this, we want to find different consumer archetypes in second-hand luxury fashion. This study aims to contribute with both theoretical and managerial implications to the second-hand luxury research field. Metho

In our thesis we will analyze two different types of immersive and interactive technologies at two Swedish museums: Västergötlands museum and Naturhistoriska riksmuseet. For this paper we conducted field research where we visited the museums and studied two installations: a browser game called Fornbyäventyret as well as a mobile app called Nya djur, which is based on augmented reality. Our primary

The purpose of this study was to explore whether there is a relationship between emotional state and the degree of creative use of grammatical constructions. Based on previous literature on the relationship between mood (used interchangeably with emotional state) and creativity a hypothesis was formulated: Speakers in a more positive mood will be more creative in their use of grammatical construct

North America, Western Europe, China, and India are today the greatest emitters of carbon dioxide. This research aims to compare the development of North America and Western Europe with the Chinese and Indian ones. It is a comparison of the key factors that affects the emissions of CO2 from fossil fuels. The key factors are the ones proposed by the Kaya identity, a particular type of decomposition

Circular economy is a solution for how to achieve sustainable development in the world. A circular economy involves the recirculation of products and materials, and aims to avoid the creation of waste. For a product to be recirculated, the recirculation needs to be considered already in the design phase. This thesis is performed in collaboration with Axis Communications and explores how to desi

Byggsektorn står idag för 40 % av energianvändningen i EU samtidigt som 36 % av växthusgasutsläppen i EU kommer från byggnader. Att förbättra byggnaders energiprestanda är av stor vikt för att uppnå nationella och internationella klimatmål. Ett viktigt redskap för att förutspå en byggnads energiprestanda är energimodellering. Att kunna göra energiberäkningar med hög noggrannhet i tidigt skede ger The building sector is responsible for 40 % of the energy use in the EU today and improving the energy performance of buildings is essential to fulfill the national and international climate agreements. One important tool used in energy performance predictions is modeling. The aim of this study is to evaluate how precise an energy calculation can be and what factors influence the performance gap b

Ghana and Kenya have both made significant efforts to strengthen the skills profile of their young and growing workforces. Raising skill levels and matching workers correctly to jobs is believed to increase productivity and reduce unemployment. The purpose of this thesis is to explore the skills potential within the urban workforces of Ghana and Kenya using data from the Skills Towards Employment

This autoethnographic study explores intra-community discursive boundary constructions around the category of transgender articulated by truscum trans men on Reddit. It does so through reflections on how the author negotiates the medical model of trans, his own gender identity, the medico-juridical interlock governing access to trans healthcare and trans livability, and tensions of closeness/dista

Corruption is widely recognised for distorting incentives and impeding economic growth. Less acknowledged are the effects of corruption on environmental issues such as the implementation of environmental regulation. Building on previous findings that have identified a negative relationship between corruption and environmental quality, this study sets out to investigate the impact of corruption lev

Thesis Purpose: The present research investigates the relationship between corporate brand reputation and consumer purchase intention while regarding to the post-postmodern consumer of today. The purpose of the study is to contribute with insights on how the post-postmodern consumer evaluates corporate brand reputation and explore the effect of this evaluation on consumer purchase intention. Meth

Under det senaste decenniet har utvecklingen av e-handeln varit explosionsartad med en nära nog fyrdubblad omsättning på tio år. Tack vare globalisering och digitalisering har e-handeln blivit en gränslös handel som är tillgänglig nästan överallt. Under corona-pandemin har det inneburit att konsumenternas beteende och trender gällande konsumtion av varor har förändrats. Den stora ökningen av e-han