A Storytelling and Brand Identity Connection
Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. Supervisor: Mats Urde. Key Words: Corporate Brand Management, Corporate Brand Identity, Storytel