Filtyp
With the aim to study how to establish a strong brand, this thesis use Sony Ericsson as an example to find out how did the brand identity influence on the customer loyalty, and then investigate what¡¯s relationship between them. Both quantitative and qualitative methods were used to support research. The analysis results show that there is a positive relationship between brand identity and custome
Despite some recent studies conducted on corporate cash holdings, most of the empirical work done focuses on the US market. Since the Anglo-American regulatory approach is quite different from both the German and the Swedish systems, empirical findings on one market cannot simply be applied to other markets. By applying a detailed empirical study to two distinct countries, different corporate gove
IKEA koncernen har ett övergripande mål att deras påverkan på människor och miljö ska vara positiv. Varuhuset IKEA Kållered i Göteborg har målet att sänka energiförbrukningen i varuhuset med tio procent till 2010. På uppdrag av IKEA Kållered syftar denna studie till att genom en energikartläggning av varuhuset IKEA Kållered undersöka vilka energieffektiviseringsåtgärder som är möjliga och lämpliga
Syfte: Syftet med vår uppsats är att undersöka de mål som sponsorerna för Skånes tre allsvenska fotbollsklubbar har med sin sponsring. Metod: I vår uppsats använder vi oss utav ett deduktivt angreppssätt och en kvantitativ metod. Empiriinsamlingen sker genom en enkätundersökning. Teoretiska perspektiv: I vårt teoriavsnitt har vi använt oss av Grönkvist 14 motiv till sponsring, Jiffer & Roos mo
The paper, by studying the abnormal returns to transaction parties, examines the level of managerial hubris in the Nordic tender offers.
Syftet med studien är att utifrån Målsättningsteorin nå en förståelse för hur den rådande lågkonjunkturen kan ha påverkat skolans kunskapsmål och budgetmål och vilken inverkan detta kan ha på de anställdas motivation. I vår uppsats har vi tillämpat en kvalitativ ansats. Vidare har vi genomfört en fallstudie av Skolan där vi via kvalitativa intervjuer har samlat in empiri. Studiens teoretiska ramve
Purpose: The thesis aims to create an understanding to set the foundation of the social media landscape covering its historical evolution, driving mechanisms and business models. Methodology: The thesis has a qualitative character and an explorative art of discovering the social media landscape. A theoretical framing of the thesis is inspired by Christensen and Raynor. Theoretical perspective: The
The purpose of this thesis is to study the practical application of the Basel II Framework in two Swedish banks of different organisational structure and briefly look at the opinions of the framework now that it has been in use for some time. The theoretical perspectives begin with the concept of risk metaphors. Thereafter criticism towards a number of earlier risk measures is presented. This lead
The purpose of this study is to provide an examination, within grocery retailing, of whether a positive linkage between SST usage and consumer-based retailer brand equity exists. The study portrays co-creation as a key mediator, which means we are going to investigate whether different levels of customer co-creation, by means of SST usage, can help in building a strong retailer brand.
Syfte: Undersökningens syfte är att jämföra hur de svenska bankerna uppfattar Basel II i praktiken. Anledningen är att undersöka om Basel II är mer anpassad för de stora bankerna och om regelverket är mer fördelaktigt för dem såsom det befarades innan regelverket infördes. Metod: Undersökningen genomfördes utifrån en grundad teori där kvalitativ metod med inslag av både den induktiva och den deduk
The purpose of this thesis is to examine if and how CEO ownership affects firm performance on Swedish companies depending on the market conditions. We would also like to examine the question if this relationship still holds when taking the possibility of an endogeneity determined relationship into account. A quantitative approach using regression analysis and descriptive statistics have been used.
Purpose: The study aims to investigate the knowledge sharing processes in a knowledge-intensive firm and to explore how organizational culture influences knowledge sharing. Methodology: The present study is qualitative, and the material is approached through interpretative reading. The richness of the results is further enhanced by critically analyzing the informants’ taken for granted understandi
Some companies have chosen to differentiate their products by labeling them environmentally friendly, or “green”. Green products sends the message to the market that a particular company is caring for the environment, however the processes involved in making the product can be the reasons for a product being labeled green. The production processes of the final stage company in a supply chain may n
The main purpose of this study is to provide an understanding of boycotter motivations in a current and ongoing boycott. From the data gathered the authors establish their own boycott motivation themes relating specifically to the Kellogg's case. A Netnography is the main method used for the collection of qualitative data. With the aid of previous literature the authors establish prevalent the
Lyx i recession - En studie i prestigeföretags marknadskommunikation under en lågkonjunktur Syfte: Syftet med studien är att undersöka marknadskommunikations- förändringarna inom valda prestigebranscher under en lågkonjunktur för att utvärdera vilka konsekvenser de kan få på det enskilda prestigeföretagets varumärkesvärde. Metod: Studien har använt en abduktiv ansats. Primärdata bygger på en kvali
The purpose with this thesis is to examine whether the popularity of downsizing as a management strategy has an effect on the stock market's reactions when a company announces downsizing. This thesis has employed a quantitative method. An event study has been used and we have calculated the normal and abnormal return using the market model. Data has been collected from Datastream in forms of s
Purpose: Has the trust changed for the Swedish financial reports based on IFRS standards with the enforcement work done by FI and OMX, and if so, why? This thesis has found evidence suggesting that trust towards the financial statements has changed, unfortunately to the worse. Although there is a perception today among preparers (the companies) and attesters (the auditors) that the work contribute
Utifrån insamlad data har vi med hjälp av den teoretiska referensramen konkretiserat värdehämmande och värdeskapande aktiviteter inom IKEA, Filippa K och House of Dagmars supply chain. Vi har med hjälp av benchmarking identifierat faktorer som kan bidra till konkurrensfördelar för studiens fallföretag. Vi har analyserat det empiriska materialet genom applicering av följande teoretiska ramverk inne
In the past, guerrilla marketing was about getting maximum impact for the least amount of advertising dollars. Now, big companies are spending substantial amounts of money on campaigns that are more subtle and can appear ‘grassroots’ to consumers. Guerrilla marketing as an emerging field encompasses many specific techniques a marketer can use to untraditionally, creatively, and inexpensively promo
The overall purpose of this research is to provide a better understanding of Turkish consumers’ choice of e-commerce types, when purchasing online. Mainly, this thesis aims to find out the factors triggering consumers to favour a specific e-commerce type, B2C or C2C. A quantitative strategy was pursued in this research and data was collected through self administered structured questionnaires. Com
