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Thesis purpose: To reveal how consumers perceive the brand image of electric vehicles (EV) in the aspects of COO and COOW. That is to expand the understanding of COO and COOW in consumer perceptions and to offer insights to the EV industry from the consumer’s perspective. Methodology: A digital research was conducted on digital sites to explore consumer perceptions. Six EV brands with different

Thesis purpose: To explore the phenomenon of businesses utilizing a platform strategy to create value from a branding perspective. We examine how the role of the brand for a platform is different than for a traditional business in order to conceptualize the role of a platform-based brand. Methodology: An exploratory case study on Airbnb and Marriott International based on a qualitative research a

Renewable energy is the keyword for energy industry sector in the world today. Solar energy has a huge potential, able to fulfill increasing energy demand and growing its share of energy sector. Republic of Ireland has one of the lowest solar energy deployment rates in Europe, although climatic conditions have been proved to be acceptable. The purpose of this study was to assess potential sites fo

This essay examines the interpretation of deictic modifiers next and last in combination with propositionally termed days and months. The investigation aimed to show in what instances these expressions can be interpreted as ambiguous, and what influence temporal distance has on this. The experiment was done by producing a number of items with varying temporal distance between imagined coding time

The purpose of this bachelor thesis, The fake-real or the real-fake? An image and content analysis about Lil Miquela, Kenza and Johanna E. Olsson on Instagram, is to make an qualitative analysis of influencers which is in a unclear state between reality and virtuality. The thesis is investigating the virtual influencer Lil Miquela and the two human influencers Johanna Emma Olsson and Kenza Zouiten

This thesis sets out to give an insight in why Gucci’s entry level products are doing increasingly well nowadays and clarifies how it is connected to Gucci’s global presence in the digital world. It also stresses that millennials feel entitled to luxury, and therefore shop more of what they believe to be luxurious and fashionable products than what previous generations have done. Additionally, the

Interdisciplinary teams are considered to be of great importance for addressing complex problems of the present and future, as they are able to address the complexity of society’s most pressing issues such as climate change, or healthcare solutions. They can be found in multiple areas concerned with future- related problems. Research on specific fields such as healthcare and social work suggests t

Detta examensarbete har utforskat relationen mellan arkitektur och dokumentation. Syftet har varit att undersöka vilka normer som finns i arkitekturens och stadsplaneringens tillvägagångssätt för att dokumentera platser och vilka sanningar dessa ger upphov till. Ambitionen har varit att se dokumentation i relation till plats och makt för att bättre förstå arkitektens roll som någon i position av aThis thesis have investigated the relationship between architecture and documentation. The aim have been to study what norms that exist in architecture’s and city planning’s approaches for documenting sites and what types of truths they help create. The ambition have been to see documentation in relation to site and power to better understand the architect’s role as someone in a position to interp

The automatic unlocking of the car, also referred to as passive entry, is a feature which simplifies the process of getting into the car. A current and future problem with the passive entry is that it needs to unlock fast enough so that the user does not need to pull the handle more than once. In this thesis it was investigated if machine learning can be used in the passive entry process to improv

På det gymnasieförberedande språkintroduktionsprogram-met går nyanlända elever som varit i Sverige i maximalt fyra år. Eleverna lär sig två andraspråk – svenska och engelska – samtidigt, trots att många av dem har dåliga förutsättningar för att lyckas i skolan. Genom en kartläggande enkät följt av semistrukturerade intervjuer med 11 nyanlända elever undersöks hur elevernas motivation och självkäns

This essay inspects and analyzes how the Swedish prosecutor’s office describe and define honour-related violence in their handbook against honour related violence. The intersectional theory is applied in analysis of the prosecutor’s office portrayal of honour related violence. The intersectional perspective focuses on inequality and power conditions in society and how these can be reproduced by kn

Syfte: Syftet med denna studie är att undersöka om det finns kausala samband, och i sådana fall vilka, mellan könsbaserad och etnisk mångfald och finansiell prestation i svenska företag. Metod: Vi genomför en kvantitativ studie baserad på paneldata från 72 företag noterade på Nasdaq Stockholm för tre år. Användandet av paneldata möjliggör att vi kan kontrollera för omvänd kausalitet. Vi operatioPurpose: The purpose of this study is to investigate if there exist causal relationships, and if so which, between gender and ethnic diversity and financial performance in Swedish companies. Methodology: We conduct a quantitative study based on panel data from 72 companies listed on Nasdaq Stockholm for three years. The use of panel data enables us to control for reverse causality. We operationa

Syftet var att undersöka upplevelsen av vad som påverkat måendet hos sju unga vuxna med självrapporterad erfarenhet av självskadebeteende. Urvalet har skett i en grupp som tidigare varit med i en enkätstudie vid tre tillfällen och vid något av dessa tillfällen rapporterat självskadebeteenden. Semistrukturerade intervjuer analyserades med tematisk analys. Resultaten visade att deltagarna upplever eThe aim of this study was to investigate the experience of what impacts well-being in seven young adults with self-reported experience of self-harm. The participants have previously participated in a survey-based study and reported self-harm at some point. Semi-structured interviews were analysed using thematic analysis. The results suggested that participants experience an external influence on t

Many new models of smartphones and small electronic devices are using their wireless charging feature as a key selling point. This is due to the convenience of cable-free charging as well as not requiring multiple power adapters for charging different devices. However, with the increasing use of devices having wireless charging capability, safety and efficiency issues arise. Safety concerns are cr

Syfte: Syftet med denna uppsats är att undersöka hur den finansiella okunskapen på bostadsrättsmarknaden i Sverige ser ut och hur den kan reduceras genom förbättrad finansiell information. Metod: Uppsatsen utgår från en kvalitativ forskningsstrategi eftersom forskningsfrågorna är komplexa och kräver kvalificerad kunskap för att kunna besvaras. Teoretisk referensram: Den teoretiska referensramePurpose: The purpose of this thesis is to investigate how the financial illiteracy prevailing in the cooperative housing market looks like in Sweden and how it can be reduced through improved financial information. Methodology: This study is based on a qualitative research strategy because the research questions are complex and require qualified knowledge to be answered. Theoretical framework:

Thesis purpose: This study aims to explore how community platforms for services can be integrated and used in the customer journey in order to enhance consumers’ perception of convenience. Methodology: Due to the study’s explorative nature, the study utilised a qualitative method conducted in the context of the Swedish furniture retailer IKEA. Theoretical perspective: The thesis was based on pri

Since his return to office in 2012, Japanese Prime Minister Abe Shinzō has been widely recognised as pursuing a more proactive foreign and security policy than previous prime ministers. This thesis examines the maritime policies of Prime Minister Abe applicable to the South East Asia region as an example of his changed approach to foreign and security policies. First, this thesis addresses the que

This thesis draws on ten in-depth interviews in order to analyze young and educated, middle-class women’s perceptions on public safety in Mumbai, regarding the risk of sexual harassment. It focuses on the ways these women negotiate with risk and the patriarchal norms of women’s appropriate behavior in public spaces, further, examines how these women address their oppression and act in order to emp