Sökresultat

The main purpose of this study has been to study what conceptions there are regarding discourses on diversity. By using this purpose in a context the developed purpose of this study has been to capture and describe the discourse/discourses on diversity among social workers, municipal employees, with foreign background. The study has been based on interviews with the social workers, in two differen

Uppsatsens titel: Ränteförändringarnas effekt på aktiepriset Seminariedatum: 2010-06-01 Ämne: NEKK01, Examensarbete, Kandidatnivå 15 poäng Författare: Andreas Åberg och Carl Malmström Handledare: Erik Norrman Nyckelord: Ränteförändringar, aktieavkastning, aktievärdering, regressionsanalys. Syfte: Uppsatsens syfte är att utreda hur aktiepriset påverkas utav ränteförändringar och hur olik

Title: A Case Study of Motivators Behind The Use of Social Networking Sites Purpose: The purpose of this study is to gain in-depth understanding of the motivating factors behind the target groups engagement with company profiles within Social Networking sites. Furthermore the aim is to gain knowledge about what content is attractive on a company profile within a Social Networking site and the wome

Abstract: Title: Dreaming of a Red Lamborghini and Blue Sky: Towards Understanding Sustainability and Sustainable Consumption in Developing Countries. Date of the Seminar: 1st June, 2010 Course: BUS 808 -Master thesis in International Marketing and Brand Management. Authors: Bishaara Hameed, Igor Ackerberg, Sundus Ahad Khan Advisors: Sofia Ulver-Sneistrup Keywords: Sustainability Discourses, Susta

The purpose of this thesis is to investigate the interplay between internal and external values, mainly by exploring the relationship between core values and brand values in a case study.This paper is based on a qualitative approach using various semi-structured interviews.The theoretical perspective aim to develop existing brand building process literature and provide enhanced understanding of th

Thesis purpose: The purpose of this thesis is to test and further develop the conceptual model of brand perception by analysing the role of the brand, consumer and situation characteristics in the consumer‟s perception of the brand. Furthermore, it shall be determined how the interplay of the three characteristics affects the consumer‟s perception. Methodology: To fulfil the pu

Purpose of the study: To construct a framework by investigating value creating processes within the New Economy. In terms of value the researchers are investigating the process from consumer activation to co-production, and to the last step of using co-production in order to co-create value. Theoretical framework: The main theories are Marketing Communications, Co-production and Co-creation. Addit

Title: “How to use country-of-origin as a potential success factor when strengthen a brand on a foreign market” -a case study of Swedish high-quality design brands Date of the seminar: 2010-06-03 Course: BUSM08. Degree Project in International Marketing and Brand Management Authors: Emilie de Craene, Madeleine Larsson and Charlotta Samsson Advisor: Ulf Elg Keywords: country-of-origin, country imag

Skapa förståelse för varför livsmedelshandelns andel av e-handeln är avsevärt mindre jämfört med andra branscher samt identifiera möjliga aktörer inom livsmedelsbranschen, både etablerade och nystartade, för att sedan klargöra vilka strategier som behövs för att lyckas med e-handel för de olika aktörerna. En kvalitativ studie har gjorts utifrån en abduktiv ansats. Primärdata har använts i första h

This thesis provides insights into consumers´ emotions influen-cing the decision-making process when buying and consuming ecological grocery products. Based on a constructionist perspective and an abductive view on the relation between theory and research, a qualitative ap-proach has been applied in order to fulfill the purpose of this study and to obtain in-depth knowledge about consumers’ emotio