This study has examined the relationship between the increase in consumption of white snus among Generation Z in Sweden and the branding strategies used by the nicotine brand LYFT. The purpose of this research has been to gain an understanding of how a brand can market a regulated product to a young consumer segment by conducting strategic communication prefered by these young individuals. The bac

Förändrat uttryck av den muterade immunförsvars-genen TLR2 kan bidra till ökad resistens mot borrelia – en studie på immunförsvaret hos vilda gnagare Skogssorkar (Myodes glareolus) och andra vilda gnagare utgör de huvudsakliga bärarna av bakterien Borrelia afzelii. Dessa bakterier kan orsaka sjukdomen borrelia och sprids vanligen från gnagare till andra däggdjur via fästingar. Trots att sorkarna

Facebook is one of the most powerful internet companies worldwide with little to few alternatives on the market. With the power and size, scandals are part of the company’s history, and the public perception is ever-changing. How Facebook is viewed by the public has an impact on the company’s success, especially since it is built on its users’ data. The public opinion can be impacted by how conver

This qualitative case-study highlights the importance of the phenomenon of migration, under the aspect of civic activism of migrants, and its impact on Italian agricultural sustainable development. Migrants are too often seen as a burden rather than active agents of development. The present research investigates how political activism of migrants develops and eventually affects the sustainable dev

Gender-based violence (GBV) be it in peace or conflict settings is a persistent problem that has gained grounds and concerns for activists, women’s organisations, Civil Society Organisations (CSOs) in general and international bodies like the United Nations. Social inequalities and cultural ideologies inform GBV and other forms of violence that are amplified in war times. Women in war play differe

This thesis investigates how place can be understood through assemblage theory and what that implies for the understanding of human relation to place. The framework has been widely used outside and within human geography, at a few instances related to place. Exploring place as assemblage is done through a case study of S:t Pauli cemeteries in Malmö. Main methods are walk along interviews and obser

The sectarian civil war in Syria is one of the most entrenched civil wars in contemporary time and has proven hard to resolute, despite various attempts by international actors. A power-sharing system of consociationalism has often been proposed, given its ability to divide the power between sectarian groups and allocate stability within a political system. Through discourse analysis, this thesis

This thesis explores if, and how, what is written in the newspaper can be used to forecast macroeconomic variables such as inflation, unemployment and consumption. A large data set consisting of articles from the largest Swedish business newspaper is transformed using different methods from the Natural Language Processing field. The focus lies on topic modelling by Latent Dirichlet Allocation as w

Within Social Work in Sweden, there has been a long-established tradition to work cooperatively across organizations to achieve various preventive measures, for instance with juvenile crime issues. The purpose of this study was to investigate how such cooperation across two organizations - the police force and the social services- is perceived by the professionals involved in practice. The method

As Special Purpose Acquisition Companies (SPACs) are becoming the increasingly popular method of taking a company public, the lack of research on abnormal returns for this asset class since its introduction to the major exchanges validates a reason to expand the investigation. This thesis examines the potential abnormal returns found in different stages of recent SPACs lifecycle, dividing the SPAC

Med den ökande portföljen av olika lösningar när man letar efter nya mobilappar och webbverktyg finns det ett behov att utmärka sig. En av de möjliga lösningarna för att fånga och hålla fast användarna är genom att införa gamification som motiverar användaren och ger dem möjlighet att känna sig mer engagerade med ens produkt. Detta examensarbete undersöker en möjlig gamification-design för mjukvarWith the increasing portfolio of options when looking for new mobile apps and web tools their is a need to excel. One of the possible solutions is to capture and hold on to the users by introducing gamification that motivates the user and gives them the opportunity to feel more engaged with a product. This master thesis examines a possible gamification design for the software solution KLAR. KLAR c

Even though virtual work is becoming more prominent, especially due to the current Covid-19 pandemic, this aspect has not yet been taken up in the research field of change communication as part of organizational and internal communication. There-fore, this study explores the impact of virtuality on change work through the lens of the processual view of change, highlighting the middle manager’s per

The aim of this thesis was to analyse and compare how two Swedish parliamentary parties, the Left Party and the Sweden Democrats, have discursively problematized and depicted narcotics through the parties' political motions between the years 2010/11 to 2020/21. This was achieved by collecting all political motions regarding narcotics from each political party during this time span and finally

Enligt art. 53(1)(b) EUTMR och art. 7 EUTMD utgör ond tro ett registreringshinder, samt en ogiltighetsgrund för varumärkesregistreringar. EU lagstiftare erbjuder inte en mer djupgående förklaring för vad ond tro inom varumärkesrätten innebär. Istället har uppgiften att definiera begreppet ’ond tro’ fallit på EUD, Tribunalen och EUIPOs administrativa nämnder. Föreliggande uppsats har undersökt hur According to art. 53(1)(b) EUTMR and art. 7 EUTMD, trade mark applications filed in bad faith are to be refused registration, or invalidated if already registered. The European legislators do not provide a more in-depth description of what it means for a trade mark applicant to be in bad faith at the time of filing an application. The task of defining the concept of bad faith has been placed in th

COVID-19 pandemic caused massive disruption to livelihoods and the education sector was not spared as forced closures of academic institutions became widespread triggering a shift to e-learning. In response, governments swiftly moved to confinement, lockdown, or curfew measures to strongly curtail travel and movement of people. Educational activities, among other facets of life, came to an abrupt

This study aims to provide further knowledge on the social interaction between the sexual orientation, gender identity and gender expression (SOGIE) asylum seekers and their asylum adjudicator from the Swedish Migration Agency (SMA) by applicating Erving Goffman’s (2014) dramaturgical perspective. The study used the following two research questions; (1) How can the asylum seeker use different type

The thesis explores the making of Malmo Swedish third city, through an exploration of relevant literary texts that have the city's identity as its central focus. Taking a point of departure in a queer/reparatory methodological reading as well as in feminist postcolonial traditions; the thesis analyzes how and why certain ideas about the city of Malmö as a home are constructed and thus which id

The aim of this study was to examine how the Swedish news media portrays children, their next of kin and social services in articles related to child care. To conduct the study we examined five different newspapers from 2017 until 2018. From those five we selected 18 different articles. To select these articles we used keywords such as “child care”, “social services'', “report of concern”

The igniting spark to this project was my aching back as I saw a fellow student standing by her height adjustable desk. I thought It would be great to be able to adjust my working position as well, however I already own a vintage desk that I want to keep. This made me think, could I create a solution that gives my desk, as well as most of all other analouge desks, the function of height adjustabil

Sweden is aiming to become world-leading in utilizing the possibilities of digitalization and is expanding automated government decisions with the use of algorithms and robots. A project sponsored by the Swedish government was initiated in 2017 to spread “Trelleborgsmodellen”, the model of the first municipality to introduce automated income-support processing, to other municipalities in Sweden. W