Accelerating Service Innovation with Global Account Management – A Case Study at a Manufacturing MNC
Title: Accelerating Service Innovation with Global Account Management – A Case Study at a Manufacturing MNC Author: Emma Malmström – Master of Science in Industrial Engineering and Management, em.malmstrom@gmail.com Tutors: Malin Olander Roese – PhD Researcher, Department of Design Sciences, Faculty of Engineering, Lund University and Susanna Bill – PhD Student, Department of Design Sciences, Fa
