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This research project is intended to provide perspective on the role of leadership and decision-making of managers who are positioned in organizations that deal with crises and security-risks. By giving an insight to managers biographical accounts and combining it with previous leadership publications, this study has focused on what decisions such managers make, and the assessment of their respons
This study has aimed to problematize how luxury retail brands transfer luxury experience from offline to online and to contribute with knowledge on how they visually communicate in two different communication mediums. This study has been based on two research areas within luxury retail brands, visual merchandising and online visual merchandising. Further, as a result of the limited research on onl
Ease of Doing Business Index is published every year by the World Bank, and is used to describe how simple it is to start-up and run a business in different parts of the world. The index is constructed by eleven indicators, which are based upon around forty underlying variables. This essay examines the correlation between the underlying variables for the indicators Starting a business and Paying
Existing research acknowledges users as an important external source of innovation for firms, but mainly focuses on user innovation in mature firms. The aim of this paper is to understand why and how startups strategically integrate users in the innovation process. To achieve this purpose we chose an abductive, qualitative research approach and conducted a multiple case study on six Swedish high-t
Tack vare nytänkande teknik och den tekniska utvecklingen, har en kombination av Cloud Computing, Internet of Things och Data Analytics kunnat realisera fenomenet smarta hem. Med syfte om att underlätta hushållens vardag genom diverse smarta enheter har tekniken med ständigt internetanslutna enheter i hushållen som hanterar känslig och personligt identifierbar data, har dock orosmoln kring den per
The purpose of this thesis is to investigate if a CEO with finance and accounting working experiences would affect corporate hedging decisions, in terms of the decision to hedge, the extent of hedging, and the type of hedging tools used. This thesis uses panel data regressions where the hedge ratio, binary hedging decisions and hedging types are dependent variables, controlled by independent varia
This paper investigates the UK REIT sector in response to the Brexit vote and compares it to the REIT sector of other central European countries. The underlying consideration for the research question is related to the vote’s economical impact on the direct real estate market. The aim of the study is not only to detect whether the stock market reflects the information about a future demand shift i
This thesis aims to extend the capital structure literature and identify the firm specific determinants of leverage within the automotive industry, filling a gap in the academic literature, and providing a base for future research. Panel data comprised of 29 global automotive companies over a 10-year period, 2008-2017, is used to run OLS regressions on three classifications of capital structure: t
Nation Branding är idag ett utbrett fenomen som allt fler länder spenderar enorma resurser på. Sverige är ett land som aktivt arbetar med sin nation branding i syfte att förbättra omvärldens uppfattning om landet. Detta exemplifierades inte minst när de som första och enda land i världen lämnade över dess officiella twitterkonto till sina medborgare genom initiativet “Curators of Sweden”, som syft
This study aims to examine the new and unexplored phenomenon political influencing from a recipient perspective. The phenomenon of Swedish party leaders being visible in influencers’ channels has increased and become more common, especially before the Swedish parliamentary elections in 2018. Although there is a lack of research on this phenomenon which has been the basis for the purpose of this st
Denna studie ämnar öka förståelsen för hur strategiska narrativ, i en övergripande gestaltningsprocess, gör sig uttryckt som strategi i moderna påverkanskampanjer. I ett modernt medielandskap där flera statliga aktörer använder avancerad in-formationskrigföring krävs fler studier kring hur desinformation identifieras och bemöts. Studien baseras på kvalitativ fallstudie gällande fallet Skripal. SomThe aim of this study is to increase the understanding of how strategic narratives, through framing, as a strategy in modern influence campaigns. In a modern me-dia landscape, where multiple states are performing advanced information war-fare, the demand for studies on how disinformation can be debunked is higher than ever. Our empirical data has been collected through a single qualitative case st
Studiens syfte är att analysera och förstå hur överlevande ungdomar från skolskjutningen i Parkland, Florida, 14 februari 2018, använder strategisk kommunikation i sin aktivism i försök att förändra samhälleliga strukturer kring den amerikanska vapenlagstiftningen. Ungdomarna startade rörelsen ”Never Again” vars kommunikativa strategier och retoriska medel studeras under tidsperioden 14/2 – 24/2 2The aim of this study is to analyze and understand how young victims from the school shooting in Parkland, Florida, February 14, 2018, use strategic communication in an attempt to change social structures regarding American gun laws. The young victims started the movement Never Again, whose communicative strategies and rhetorical tools during the time period 14/2 – 24/2 2018 will be studied in thi
This thesis treats compression testing of pillow-shaped paperboard packages. Virtual packages were defined and compression tests, simulated using a commercial software, were compared to physical compression tests of actual packages. The tests were conducted using different package configurations. Initially a single package was tested both physically, obtaining force-displacement data, as well as
The fast pace of digitization in the retail landscape has revealed serious challenges for retailers. With the rise of new touchpoints in customer journeys, retailers have to provide memorable experiences to retain and attract new customers. Literature concerning the role of omni-channel shopping experience and how retailers maximize the omni-channel shopping experience by considering different tou
Genom en komparativ studie av köp- och säljplattformarna Blocket och Facebook Marketplace har unga vuxnas resonemang kring sina val av internetbaserade köp- och sälj plattformar undersökts. Det med ett övergripande syfte att skapa ökad förståelse för hur en köp- och säljplattform strategiskt kan arbeta med sin kommunikation för att attrahera användare. Utifrån en analys av data insamlad genom virt
Denna studie syftar till att bidra med kunskap kring hur organisationer som blir måltavla för kritik från en stark social movement kan använda kriskommunikation för att minimera skadan på sitt rykte, då ett minskat förtroende från intressenterna kan få allvarliga konsekvenser för organisationens förmåga att uppnå sina övergripande mål. Studien baserades på en kvalitativ fallstudie utifrån ett flerThis study aims to contribute with knowledge of how organizations that are criticized by a strong social movement can use crisis communication in order to minimize reputational damage. Reduced stakeholder trust can have serious consequences for the organization's ability to achieve its overall goals. The study was based on a qualitative case study with a multivocal approach on an organizationa
During this project, flows of textile waste in Sweden were mapped and analysed. Much of the information in the report was based on a literature review performed in the beginning of the project. It was concluded that textile waste should firstly be re-used, thereafter recycled and as a last option incinerated. Turning textile waste into biofuel is not a reasonable option compared to incineration wi
Titel: Självledarskap eller självförledarskap - en kvalitativ studie om individens strävan efter självförbättring. Nivå och kurs: Kandidatuppsats vid Institutionen för Service Management och tjänsteveten- skap, Lunds Universitet, Campus Helsingborg, KSMK65 Service Management: Examensar- bete för kandidatexamen, VT 2018, 15 HP. Författare: Elenor Mårtensson och Johanna Thomsen Handledare: Johan Alv
This study describes three young men and four young women and their quest for identity in a culture they, for many reasons, never seriously considered to be their own. The aim of the study was to find out, through interviews, what characterizes the culture of individuals identified as “blattar”, individuals with a cross-cultural background growing up and living in Sweden. We wanted to find out wha
This essay examines in what ways the United Kingdom’s exit from the European Union negatively affects the status of English as a lingua franca in Europe, if at all. I theorize that English will continue to play a major part in the lives of regular Europeans in the future, but that politicians and other public figures in Europe may push for a change in language policy and language planning in order
