A Victim or Not? A quantitative experimental study of a cyber attack crisis’ effect on public attitudes toward an organization and on the organization’s reputation
Denna studie syftar till att undersöka hur en cyberattackkris påverkar allmänhetens attityder gentemot en organisation samt organisationens rykte. Studien utforskar teorin Situational Crisis Communication Theorys (SCCT) offerkategorisering av en cyberattackkris i en svensk kontext. Vidare undersöks hur individers kunskap om cyberattacker, tillskrivning av krisansvar och nyttjande av olika responssThis study aims to examine how a cyber attack crisis affects public attitudes toward an organization and the organization’s reputation. The study explores the Situational Crisis Communication Theory’s (SCCT) victim categorization of a cyber attack crisis in a Swedish context. Further, it examines how individuals’ knowledge about cyber attacks, attribution of crisis responsibility, and response str
