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Ethical issues in neuromarketing

ABSTRACT Title: Ethical issues in neuromarketing Seminar date: 29th of May, 2013 Course: BUSN29, Degree project in Global marketing Authors: Egle Arlauskaite and Alexandra Sferle Supervisor: Annette Cerne Keywords: Neuromarketing, neuroscience, neuromarketing research, ethical issues, marketing ethics, ethical theories, ethical codes, textual analysis. Thesis purpose: The purpose of this study

United States of Europe: Desired State for the European Union or Federalistic Utopia?

Due to the current return of federal aspirations among European politicians in relation to the current economic crisis and integration dead end, this thesis is interested in examining if the United States of Europe, meaning a federal union of the Member States of the European Union (EU), would be a desired state of integration or if it is still a federalistic utopia. Using the theoretical approach

The Right to Abortion in the Council of Europe System

Min forskningsfråga är i vilken utsträckning rätten till abort är skyddad i Europarådets system, med fokus på rättspraxis från den Europeiska domstolen för de mänskliga rättigheterna. Teorier och förklaringsmodeller som används för att analysera policybeslut, lagstiftning och rättsfall gällande abort i Europarådet presenteras först. I korthet menar dessa teorier att det finns en strukturell diskrMy research question is to what extent the right to abortion is protected in the Council of Europe system, with a focus on the case law of the European Court of Human Rights. First, theories and models of explanation are presented that are used to analyse the policies, legislation and cases on the issue abortion the Council of Europe. In short, these theories state that there is a structural disc

Orsaker och följder av försenad start av operationsprogram - en enkätstudie

Försening av dagens första operation innebär konsekvenser för operationsprogrammet. Syfte: Att kartlägga orsaker till försenad start av dagsprogrammets första operation och om det påverkar planerad tid för avslut av dagsprogrammet jämfört med operationsprogram som startat planenligt. Metod: En kvantitativ enkätstudie genomfördes på tre operationsavdelningar inom Region Skåne. Resultat: På de tre o

The politics of dual citizenship in Lithuania: Explaining resistance

As the processes of globalization intensify, the issues of people migration and citizenship receive more scholarly attention than ever. The questions regarding dual or even multiple citizenship are unavoidable nowadays and governments have to decide whether they tolerate the fact that their citizens may also be citizens of another state or do they prevent their citizens from acquiring multiple cit

Risk för överföring av blodburen smitta i operationssjuksköterskans arbete på operationssalen. En enkätstudie

Operationssjuksköterskan exponeras för blod och blodtillblandade kroppsvätskor i sitt arbete på operationssalen. Alla människor är potentiella smittbärare och risk kan föreligga att smittas av blodburen smitta. Stick-, skär- och stänkskada i vården innebär den största risken för överföring av blodburen smitta. Användandet av skyddsutrustning vid operation förhindrar smittspridning. Syftet med stud

Option Valuation in Changing Markets

Theoretical option prices can be computed using several different pricing models which make numerous assumptions about the markets and the underlying asset. Depending on those assumptions, the models have different strengths and weaknesses which make them more suited to a specific type of market. This study evaluates six different pricing models implemented in MATLAB, and introduces a combined mod

Upprättelse i Australien : en textanalys av statliga uttalanden och ageranden 1999-2008

This essay is a comparative textual analysis on the subject of reparation for victims of human rights violations. The purpose is to examine how the state of Australia shows its commitment to reparation for its indigenous peoples. It is commonly known that they have suffered injustices for a great period of time since the colonisation of Australia and in this essay I will especially consider the St

Marknadsmissbruk - Ett rättsområde i förändring

Syftet med denna uppsats är att redogöra för gällande rätt avseende marknadsmissbruk och utifrån praxis analysera rättsområdets praktiska funktion. Därutöver beskrivs och analyseras Europeiska kommissionens förslag till ny reglering av marknadsmissbruk utifrån ett svenskt perspektiv. Bestämmelser som syftar till att förhindra insiderbrott har funnits i Sverige sedan början av 1970-talet. ReglerinThe purpose of this thesis is to describe the Swedish legislation regarding market abuse and, on the basis of case law analyze the practical function of the legal field. In addition, the European Commission's proposal for a new regulatory framework regarding market abuse will be described and analyzed from a Swedish perspective. Provisions aimed to prevent insider trading was introduced in Sw

Det aktiebolagsrättsliga vinstsyftet - En genomgripande redogörelse för aktiebolagets grundläggande beslutskriterium

Av 3:3 första meningen ABL följer: ”Om bolagets verksamhet helt eller delvis skall ha ett annat syfte än att ge vinst till fördelning mellan aktieägarna, skall detta anges i bolagsordningen.” Vid en första anblick ter sig denna bestämmelse inte särskilt komplicerad. Ett aktiebolag drivs i syfte att ge vinst till fördelningen mellan aktieägarna om inget annat står i bolagsordningen. Det så kallaIn accordance to the main rule in 3:3 ABL, the aim of a corporation is to generate profit for distribution among the shareholders, unless otherwise is stated in the articles of association. The profit making purpose should prevail. At first glance, this regulation is not particularly complicated. 3:3 ABL is, however, the decision criterion that should permeate every decision that the company manag

Brandteknisk riskvärdering av operationsavdelningen vid Helsingborgs lasarett

This report is made in order to evaluate the safety, in case of a fire, of personnel and patients in the surgical facilities at Helsingborg General Hospital. The problem that arises in this report is regarding the evacuation of patients that are undergoing surgery. This is a problem since it can take up to 60 minutes to finish a surgery and make a patient ready for evacuation. To determine the fir

A legal minefield created by battlefield contractors - The status, role and accountability of private security and military service companies in conflict and post-conflict areas

Den privata säkerhets- och militärbranschen (nedan PSC-branschen) har fått ett starkt uppsving sedan början av 1990-talet. Företag inom denna bransch utför ett antal tjänster, av vilka vissa berör aktiviteter som regleras av internationell humanitär rätt, mänskliga rättigheter och internationell straffrätt. Syftet med denna uppsats är (1) att klargöra vilken status företag och deras anställda inomThe private security and military industry has boomed since the early 1990s. Private security and military companies (hereinafter PSCs) perform a variety of tasks, some of which relate to activities regulated by international humanitarian law, human rights law and international criminal law. The purposes of this thesis are (1) to clarify the status of PSCs and their employees under international l

Corporate Reputation Management of Swedish Universities in Marketing Perspective - An Example of Lund University

Sweden was one of the most popular countries where many non-European students chose as the destination to study. However, since the introduction of tuition fees in the autumn of 2011, there has been a major reduction of enrolment in the total number of non-European students. Approximately all Swedish universities had a 33% decrease in the number of foreign students in 2011. However, Lund Universit

Utvecklingsarbete i kolonialismens skugga : en postkolonial studie av Plans utbildningsstrategi

Postcolonial studies is an academic theoretical field which often tend to have a strongly critical approach towards development organizations and their work and as a result the relation between the two fields is rather ambivalent. However, this paper will use postcolonial criticism as a tool to identify issues reproduced from the colonial era in an Education strategy which the organization Plan ha

Jobbik och romerna : en kritisk diskursanalys av Jobbiks retoriska användande av romer i sin politiska marknadsföring.

For centuries the Roma people have been followed by violence and overall discrimination. Even though the European Union has ratified several conventions discussing discrimination and minority rights problems still persist. In the meantime right wing parties are receiving increased support in parts of the continent. These parties often use racist propaganda that is based on strategies that you also

Pilot Judgments at the ECtHR - Altered Prospects for Individual Justice?

Primarily due to a massively overburdened docket, the European Court of Human Rights has been experiencing major challenges in the last decade. The crisis has prompted it to modify its procedures and one recent innovation at the Court is the pilot judgment procedure, which is a tool for dealing with systemic deficiencies in the Member States. This thesis assesses what the effects of the pilot judg