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Personal branding behind the firewall - An analysis of consultants’ perceptions about personal digital branding

This research aims to create a better understanding of a little-known phenomenon by exploring the ways consultants create and perceive personal digital brands on an internal collaboration platform, together with the different dimensions of expectations they experience. Following the interpretive paradigm, our primary method contained ten semi-structured interviews with consultants working at a glo

Google AdWords och varumärkesanvändning på internet - En studie över den rättsliga hanteringen av sökordsannonsering i Sverige, Danmark, Norge och Storbritannien

För var dag som går blir vårt samhälle allt mer beroende av teknik och snabb och lättillgänglig information. De flesta av oss söker dagligen efter någon sorts information på internet. Vi gör sökningar på allt som är av intresse för oss för stunden och allt fler inköp görs numera på nätet. Med denna nya, teknikberoende livsstil har det blivit allt viktigare för företag att marknadsföra sina varor oFor each day that passes our society becomes more and more dependent on technology and a fast and easy access to information. Most of us are using internet on a daily basis in search of information. We search for information regarding most things in our lives, from health, lifestyle and food to information regarding travel and work-related issues. With this new, technology-dependent lifestyle it h

Gender equality as a Swedish norm, but who’s included? - a critical analysis of the Swedish parental insurance

This thesis purpose is to investigate to what extent gender equality norms have developed in Sweden over the last 40 years. In order to do this I will use Carol Bacchi’s method, ”What’s the problem represent to be”, and six questions that she has created within this method. These questions are applied on four different governmental propositions, that discuss the parental leave insurance and gender

Distinction within a folksy consumer culture

This research departs from two domains within the research field of consumer culture theory (CCT), Consumer Identity Projects and Marketplace Cultures. The goal was to add insights to the field by investigating social distinction through exploration of a context that traditionally has been characterized as being democratic and folksy. This research will study speciality coffee consumers as they di

The tenability gap: A study of Just War Theory and intervention justifications in Syria.

Moral and ethical considerations have always been important in discussions about warfare and the development of the international community and body of international humanitarian law, laws whose fundamental ethics that can be attributed to Just War Theory. With the changing nature of conflicts and due to the lack of internationally declared principles of just and unjust wars, this thesis argues th

Att framställa hållbarhet: en studie av The H&M Group Sustainability Report 2016

Det blir allt vanligare att företag producerar separata CSR- och hållbarhetsrapporter. Men tidigare studier av denna kommunikationskanal har lagt fokus på innehållet och inte på hur rapporterna påverkar bilden av företagets hållbarhet. Syftet med denna studie är därför att studera hur en organisation kommunicerar i sin hållbarhetsrapport för att framställa sig själv som ett hållbart företag och föIt is becoming increasingly common for companies to produce separate CSR and sustainability reports. Previous studies of this communication channel has focused on the content and not on how the reports affect the perception of the company's sustainability. The purpose of this study is to examine how an organization communicates in its sustainability report in order to depiction itself as a sus

Träning för alla - eller? En kritisk diskursanalys av kommunikationen hos svenska gymkedjor

Syftet med denna studie var att genom en kritisk diskursanalys utforska vilka diskurser som tar plats i kommunikationen hos svenska gymkedjor samt vilka sociala strukturer i relation till träning och fysisk aktivitet de bidrar till att skapa och/eller reproducera. Det insamlade materialet bestod av det visuella materialet på hemsidorna hos Sveriges fem största gymkedjor, vilket analyserades med hjThe purpose of this study was that through a critical discourse analysis investigate what discourses take place in the communication among Swedish gym facilities, and what social structures regarding physical activity they are currently creating and/or reproducing. The collected material consisted of the visual mate-rial presented on the webpages of the five larges gym facilities in Sweden. The ma

Green brands & Greenwashing: A narrative journey towards legitimacy

The aim of this thesis is to develop knowledge and identify legitimacy attempts for green brands to construct themselves in order to circumvent greenwashing challenges. The researcher studied the promotional content of Patagonia and the Slovenia destination brand (I Feel Slovenia) based on a pragmatic and moral legitimacy framework, supported by narrative analysis. Results showed that green brands

Manageable Discomforts: A Qualitative Study of Menopause Experiences in the Workplace in Sweden

Menopause is a transitional process often hidden from society. Menopause can have varying degrees of effects on individuals, however there are possible enormous effects which can have impacts on individuals personal and professional lives. The following thesis explores menopause as a sociological phenomenon. The research specifically looks into how experiences of menopause appear in the workplace

“In the end it is all about the people”: The importance of informal and nonformal education for marginalized groups in Kreis Bergstrasse

Given the current societal and political developments in Germany, the visibility and integration of-marginalized is essential to ensure their inclusion in mainstream society. One way of encouraging-contact between majority and marginalized groups is through building social networks, of which-informal and nonformal educational activities play an important part. This thesis examines the-experience o

Miljövänliga byggmaterial - möjligheter och utmaningar

Sverige står inför en betydande utmaning i att minska sina utsläpp av växthusgaser för att nå det nationella klimatmålet om nettnollutsläpp till år 2045. För bygg- och anläggningssektorn innebär detta en omfattande omställning, där alla aktörer i branschen aktivt behöver bidra för att målet ska kunna uppnås. I dagsläget är sektorn en av de större källorna till Sveriges koldioxidutsläpp vilket inneSweden faces a significant challenge in reducing its greenhouse gas emissions in order to reach the national climate goal of net-zero carbon emissions by 2045. For the construction sector, this requires a major transformation where all actors must actively contribute for the goal to be achieved. Currently, the sector is one of the largest contributors to Sweden’s carbon dioxide emissions, making m

EU som normentreprenör för ekologisk hållbarhet? En kvalitativ innehållsanalys av handelsavtalet mellan EU och Kenya

This study delves into how the European Union acts as a norm entrepreneur, promoting ecological sustainability through external trade policy. By applying qualitative content analysis on the Paris Agreement, the Convention on Biological Diversity and the recent Economic Partnership Agreement between the EU and Kenya, the research identifies environmental norms ingrained in these agreements and eval

Waste as a resource : a story of governance : politics and sustainability

Sustainable waste management system which focuses on prevention, reuse and recycle instead of burn and bury is difficult to agree upon, design and implement. I look at why after 8 years of development the city of Sofia chose to burn and bury most of its municipal waste despite a better though more difficult to implement alternative based on the Zero Waste concept was presented. I focused on the dy

UNDER THE CELLULOID SKIN: A Social Semiotic Analysis of Tunç Okan’s Debut Film Otobüs

Cinema is an externalised, materialised form of collective memory in which one can find experiences, desires, traumas, ideas, hopes and imaginations of the given society. One can - with the utilisation of the right set of tools and methods - learn a lot about a society by studying its cinema. In this context, this thesis offers a social semiotic analysis of the debut film Otobüs (The Bus, 1974) by

Visualizing Discovery Paths

Business intelligence (BI) is all about making decisions. The purpose of many business intelligence tools is to improve these decisions by making data easy to visualize and understand. Qlik Sense is a BI tool developed by the company Qlik which allows users to visualize and explore data by filtering it (called making selections). At the time of this project Qlik Sense did not support visualization

Patientens rätt att ta del av sin journal. En integritets- och patientsäkerhetsanalys av vårdgivarens möjlighet att medge direktåtkomst via nätet.

Sammanfattning Den här uppsatsen handlar om bestämmelsen i 5 kap. 5 § Patientdatalagen (2008:355), PDL, som möjliggör för patienten att läsa sin journal via internet. Uppsatsen handlar även om journalens rättsliga status och ramverk, samt om patientens rätt att ta del av sin journal. Det övergripande syftet med uppsatsen är att undersöka hur datoriseringen av hälso- och sjukvården och dess möjligSummary This essay examines the rule in the Swedish Patient Data Act (Patientdatalagen), which says that it is possible to give the patient access to his/her medical record via the Internet. The aim with the essay is to examine whether the computerization of health care in Sweden has had any impact on the patient’s right to information about his/her medical status. By examining this, the essay an

Relationship Between Mindfulness and Decision Making Outcome

Despite the fact that mindfulness has been gaining a lot of interest and is now being researched in different fields to examine the relevance of it to both physical and psychological health, little to almost nothing has been done in relation to everyday decision making. The present study aims to examine the link of mindfulness and decision making, as well as to identify the possible socio-demograp

Kollegialt lärande – musiklärares uppfattningar om kollegialitet och utvecklingsarbete

Denna studie handlar om musiklärares erfarenheter av och uppfattningar om kollegialt lärande. Studiens syfte är att förstå hur kollegialt lärande kan påverka individens arbetssituation, samt att undersöka vad som krävs hos individen för att det kollegiala lärandet ska fungera. Studien bygger på kvalitativ forskning i form av semi-strukturerade intervjuer som har spelats in, transkriberats och analThis study is about music teachers' experiences and perceptions of collegial learning. The purpose of the study is to understand how collegial learning can affect the individual's work situation, as well as to study what is required of the individual for the collegial learning to work. The study is based on qualitative research in the form of semi-structured interviews that have been recor

Fångar ni mig? En kvalitativ studie om positiva och negativa förlossningsupplevelser hos förstföderskor

Syftet med studien var att undersöka upplevelserna hos barnafödande kvinnor som skattat sin förlossning som mycket positiv respektive mycket negativ. Detta i syfte att nå en fördjupad förståelse av kvinnors upplevelser av sin första förlossning. Studien undersökte psykologiska aspekter i dessa kontrasterande grupper. Semistrukturerade intervjuer genomfördes med sex kvinnor, tre som skattat sin förThe aim of this study was to examine the experiences of childbearing women, who had estimated their delivery as either very positive or very negative. In order to gain an in-depth understanding of women’s experiences of their first childbirth, this study explored psychological aspects in these contrasting groups. Three semi-structured interviews were conducted with women who had estimated their de