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The Social Customer Journey: How Social Platforms Shape Young Consumers' Buying Behaviors - A Qualitative Study of Traces and Interactions in the Digital World
Research question: How do social relationships and social interactions shape the behavior of young consumers on Social Media and Communication Apps? Purpose: The purpose of this study is to enhance the understanding of how the Social Customer Journey influences the purchasing behavior of young consumers on Social Media and Communication Apps. Furthermore, the study aims to explore the dynamics o
AI Implementation in Medicine from Healthcare Professionals’ Perspective: an interview-based explorative study
Artificial intelligence (AI) is rapidly transforming healthcare, yet its successful integration depends heavily on the acceptance and understanding of this technology by medical professionals. Our qualitative exploratory study, using semi-structured interviews with eight medical professionals in Sweden and Denmark, charts their perceptions of AI's implementation in medicine. The primary goal o
In-store retail environment – A study if placement of ecological products has an impact on sales and attitudes towards buying.
The purpose of this thesis is to investigate whether placement, using a special display, of ecological products, will have an effect on consumer buying behaviour and thereby sales of these products. When talking about sales we refer to the amount of ecological products that are being bought, habitual and unplanned, as a response due to the placement of the products in-store. To further elucidate t
Förslag till masterexamensarbeten
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