Christmas is in the Air - En kvantitativ studie om hur doft och ljud påverkar människors perception och attitydskapande.
Title: Christmas is in the Air: A quantitative study on how sound and smell influence perception and the creation of attitudes Seminar date: 2015-01-15 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 ECTS Authors: Per-Erik Persson, Tijana Stojanovic Advisor: Clara Gustafsson Key words: Sensory Marketing, attitude, visit intention, sce
