CRM-Hur gör man?
Title: CRM - how to deal with it Seminar date: 31st of May 2011 Course: FEKK01 Business Administration: Degree Project undergraduate level, 15 ECTS credits Authors: Louise Hedenmark, Malin Isaksson and Tatiana Shalalvand Advisors: Ola Mattisson and Christine Blomqvist Key words: Strategic implementation, strategic change, Customer Relationship Management, Telia. Purpose: The purpose of the study i