Organizational Barriers and the Implementation of Customer Value Map Analysis: A Case Study of a Global Manufacturing Firm in the Polymer Technology Industry
Prior studies have found that firms often find it difficult to implement innovative pricing strategies, such as value-based pricing, due to the organizational barriers they face in the implementation process. This case study of a manufacturing firm’s implementation of value-based pricing through the use of customer value map analysis (CVMA) examines the effect of these organizational barriers. Key
