Successful Penetration of Emerging Markets - Finding Business Opportunities for High Profile Industrial Products
Equipment Fluids & Utility (EFU) is one of nine segments within Alfa Laval. The segment has experienced initial problems with sales volumes on the emerging markets so far entered, even though there is a seemingly large potential. No clear reason for this has been identified, and the management of EFU wants an efficient solution to the problem. The problem was to investigate what areas are affe