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Marketing without marketers? The rise of vibe marketing in the age of AI This thesis explores vibe marketing as a conceptual and operational model for fully automated digital marketing, enabled by generative AI. As technological developments reshape the marketing landscape, vibe marketing emerges as a novel approach that replaces traditional team structures with orchestrated AI systems. Drawing o

Syftet med denna studie var att undersöka hur anställda på en skatte- och revisionsbyrå upplever organisatoriska förändringar samt hur organisationens kommunikation kan påverka dessa upplevelser och tilliten till organisationen. Studien genomfördes som en kvalitativ intervjustudie med semistrukturerade intervjuer med nio anställda i olika roller på en skatte- och revisionsbyrå i Sverige. Urvalet v

Children’s and adolescents’ sexuality is closely linked to identity, relationships, mental health, and social development. Despite sexual and reproductive health and rights (SRHR) being highlighted as central public health issues, previous research indicates that sexuality is often given limited attention within psychiatric care. The present study aims to explore how health social workers within C

Organizations increasingly use Self-Service Business Intelligence (SSBI) to democratize access to data and analytics. While this enables greater analytical autonomy for business users, it also creates situations where different dashboards and reports present conflicting analytical outputs. This study investigates how business users validate such conflicts in practice, as well as the counterintuiti

The use of AI-supported recruitment systems is increasing rapidly, raising important ethical questions. The study explores how HR professionals perceive and manage ethical challenges related to AI-supported recruitment, as well as how these challenges are managed in practice. The study is based on a qualitative method where semi-structured interviews were conducted with six respondents working wit

Traditional coalition formation theory suggests that parties will aim to form minimal coalitions. Previous empirical research, however, has repeatedly shown that minority coalitions as well as oversized coalitions are common. The traditional theory assumes the coalition formation takes place in a vacuum. This thesis suggests that the logic of the coalition formation ”game” changes when parties tak

What would it mean for a building to never be finished? This thesis starts from that question. Looking at informal settlements, specifically the umkhukhu in South African townships , buildings there grow bit by bit, use whatever is available, get taken apart and rebuilt. There is no completion date. The thesis takes that seriously, not as something to fix, but as a way of thinking about what h

I den här studien undersöks hur sex gymnasielärare som undervisar i ämnet/kursen Instrument eller sång tänker och resonerar kring deras undervisning i övning. Något som även undersöks är vilka arbetssätt de använder sig av för att främja elevernas självständighet samt vilka övriga faktorer som påverkar övning. Författarnas upplevelser om brister i undervisning kring övning är bakgrunden till ämnetThis study explores six music teachers’ thoughts and reasoning regarding how they teach students to practice. Additional topics examined include what methods teachers use to encourage independence and what other factors affect students’ practice. The study originated from the authors’ perception that the broader teaching community places insufficient emphasis on teaching effective instrument pract

In 2024–2025, the Cystic Fibrosis Foundation (US) and Cystic Fibrosis Trust (UK) hosted an International CFRD Consortium round-table webinar series for basic science, translational, and clinical researchers with the goal of sharpening mechanistic understanding of CFRD pathogenesis and prioritizing therapeutic development. This review summarizes the research priorities identified in the Internation

This thesis aim is to highlight the ability and power that sound has to act as a social driver, generating movement, coordinating bodies and allowing for the conceptualization of sound as a soft mechanism of governance. Using a theoretical framework built on the works of Michel Foucault (1977, 2007) and Pierre Bourdieu (1977), as well as previous studies concerned with sound and its social and cul

A lot of previous research has studied the effect that social capital has on trust in the police and describe a person's social network as an important part in deciding the level of social capital, but none have analyzed social relationships and interactions by itself. This study examines the association between social relationships and interactions, generalized trust and trust in the police i