Through the Glass Door: Bridging the Identity-Reputation Gap via Crowdsourced Employee Ratings
Purpose: This paper investigates the impact of crowdsourced employee content, specifically from platforms like Glassdoor, on employer branding. It further suggests strategies for organisations to utilise this data to close the gap between their internal identity and external reputation. Building upon Urde & Greyser’s (2016) Corporate Brand Identity and Reputation Matrix (CBIRM), the study seek
