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Examensarbetets titel:​ Hur arbetar Tesla för att nå ut till sin publik? Seminariedatum:​ 31 maj 2018 Ämne/kurs:​ FEKH29 Examensarbete i marknadsföring på kandidatnivå, 15 HP Författare:​ Andreas Kandefelt, Henrik Svantesson och Martin Wesström. Handledare:​ Oskar Christensson Fem nyckelord:​ Sociala medier, Retorik, Brand Community, Tesla och Marknadsföring Syfte:​ Uppsatsens syfte är att gTitle:​ How is Tesla reaching their audience? Seminar date:​ 31 may 2018. Course:​ FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points Authors:​ Andreas Kandefelt, Henrik Svantesson and Martin Wesström. Advisor:​ Oskar Christensson Key words:​ Social media, Rhetoric, Brand Community, Tesla and Marketing Purpose:​ The projects

This thesis set out to map the relation Swedish farmers have to their occupation and production, while also investigating what challenges farmers experience which in turn might affect social sustainability in Swedish agriculture negatively. Agriculture was approached as a case of low social sustainability based on the fact that more than one-third of Swedish farmers are over retiring age, while yo

Brain machine interfaces with chronically implanted microelectrode arrays for signal acquisition require algorithms for successful detection and classification of neural spikes. During the design of such algorithms, signals with a priori known characteristics need to be present. A common way to establish such signals is to model the recording environment, simulate the recordings and store ground t

Systemic lupus erythematosus (SLE) is a prototypical autoimmune disease characterized by production of autoantibodies and complex genetic inheritance(1-3). In a genome-wide scan using 85,042 SNPs, we identified an association between SLE and a nonsynonymous substitution (rs10516487, R61H) in the B-cell scaffold protein with ankyrin repeats gene, BANK1. We replicated the association in four indepen

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This paper analyses the causes and effects of tenure security in rural China. Using original survey data gathered in Hebei province in the summer of 2009, it begins by assessing the causes of tenure security among China’s rural landholders. It finds that within the sample, possession of a contract and faith in the legal system have the most pronounced effect on determining tenure security. Contrar

The aim of this paper is to investigate certain aspects of the legal relationship between the EC and Switzerland in the field of public procurement. Public procurement can be defined as the purchase of goods, services, works and supplies by public authorities and enterprises. It comes as no surprise that public procurement has major economic ramifications, accounting for around 14% of the EC's

At the beginning of this century, the EU set itself the ambitious goal of becoming the most competitive, sustainable and dynamic knowledge-based economy in the world. In this context, the concept of corporate social responsibility is gradually presenting itself as the hidden key to success. This means that companies should not just aim at financial gain, but should also take up societal and enviro

Bakgrund: Personer med psykisk ohälsa har ofta en nedsatt förmåga att bearbeta sinnesintryck. Tidigare har kopplingen mellan det individuella sättet att hantera sinnesintryck och olika sociodemografiska faktorer undersökts hos psykiskt friska personer, men studier gällande detta saknas för personer med psykisk ohälsa. Syfte: Att undersöka sensoriska bearbetningsmönster och deras eventuella kopplBackground: People with mental illness often have a reduced ability to process sensory inputs. Previously, the link between the individual way of dealing with sensory inputs and sociodemographic factors has been investigated in mentally healthy people, but there’s a lack of similar studies for people with mental illness. Aim: To investigate sensory processing patterns and their possible connecti

Sexuella övergrepp mot barn tillhör de mål som är allra svårast att hantera i svenska domstolar. Ofta består bevisningen i målet endast av barnets utsaga, vilket medför svåra bevisvärderingsproblem. Högsta domstolen har i NJA 2010 s. 671 fastslagit ett antal kriterier som kan vara behjälpliga vid bevisvärdering av muntliga utsagor. Vad som bland annat kan beaktas är om utsagan är lång, sammanhängaCases involving child sexual abuse are among the most complex cases for Swedish courts to handle. Evidence often only consists of the child’s statement, which complicates the process of evaluating the evidence. In order to facilitate the evaluation of oral statements the Supreme Court of Sweden established a number of different criteria in its ruling in NJA 2010 s. 671. The statements should for i

Abstract Authors: Johanna Ottenborg och Viktor Sjöström Title: The spider in the web – school counselors role in the meeting with self-harming adolescents Supervisor: Malin Arvidson According to the new regulations in the Swedish Education Act, all students should have access to a school counselor. Schools are a workplace where mainly teachers work and where education is the prevailing approach

Ett ogenomskinligt öga? - Intermediära filament i vuxen näthinna och lins i odling En av de vanligaste orsakerna till synnedsättning att ögats lins blir grumlig, såkallad grå starr. Grå starr uppkommer när linsens proteiner hamnar i obalans och klumpar ihop sig. En viss grupp av dessa proteiner, som kallas intermediära filament, är i en frisk lins viktiga för genomskinligheten. Dessa proteiner fi

Swedish municipalities today hold large amounts of geographical information, information that is necessary to manage the municipality. In the past all geographical information was stored in paper format, but it has now been digitalized and stored in computers. This thesis has focused on how to take the next step, from the computer to the mobile phone. Today's technological advances in the mobi

There are competing standards regarding the definition of the crime of “enforced disappearance” under international law. When criminalizing enforced disappearance at the national level as part of their obligations under international law, States which adopt a more narrow definition of enforced disappearance provided in the Rome Statute require victims of enforced disappearance to prove the existen

Utgångspunkten i svensk socialvård är att insatser ska ske på frivillig väg. I vissa fall måste dock samhället ha möjlighet att använda tvång mot den enskilde. Ett sådant tillfälle är när barn och unga far illa, antingen på grund av missförhållanden i hemmet, eller på grund av eget beteende, och samtycke till vård saknas. Samhället kan då ingripa med stöd av lag (1990:52) med särskilda bestämmelseThe basic idea for social welfare in Sweden is that the needed interventions are to be initiated on a voluntary basis. However in some particular situations a forced intervention against the individual must be an available way of action for society. One such particular situation is when children and juveniles are put in harms way, either from an abusive domestic situation or from their own behavio

Avfallsförebyggande syftar till att förhindra uppkomsten av avfall och är det högst uppsatta målet inom svensk och europeisk avfallshantering. Trots det har avfallsmängderna fortsatt att öka och de prognoser som gjorts inför framtiden visar att mängderna kommer fortsätta att öka med befintliga styrmedel. Syftet med examensarbetet är att undersöka om avfallsförebyggande åtgärder kan anpassa till dWaste prevention aims at preventing the generation of waste and is the highest target of the Swedish and European waste management. Nevertheless, the amount of waste continues to increase, and the projections made for the future show that volumes will continue to increase with the existing policy instruments. The purpose of this study is to investigate whether waste prevention measures can be ada

Coping with long-term suffering - Effects of Mindfulness-Based Stress Reduction (MBSR) on tinnitus distress Aim: To investigate whether the Mindfulness-Based Stress Reduction (MBSR) program increases mindfulness skills, reduces tinnitus distress and whether there is any correlation between them for the 71 respondents in the study. Methods: Out of 71 respondents with tinnitus distress starting th

This thesis explores the possibility to develop a tool for mobile analytics, which maps user behavior with the intent to detect frustration. The project was carried out in cooperation with the company Tactel AB. They see a great commercial potential in a tool that can provide application publishers with information about users’ frustration levels in real-time. The objective of the project was to d