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The study aims to explore how female weightlifters discuss and question the discourse ”muscles are for men” and other assumptions about body and gender norms in strength training. The study focuses on how the accounts, through commentary and appearance, put themselves against traditional gender norms and how strength training operates as a norm-breaking practice. Further, the essay analyzes the wi
The art of the October revolution 2019 in Lebanon expresses narrative processes that this thesis argues can be understood as a part of the Lebanese reconciliation process relating to the civil war of 1975-1990. Following an understanding of reconciliation as a process focused on transforming relationships on mainly a societal level, and emphasizing the connection between art and shaping narratives
Navigera och rekrytera i främmande kulturer: En resa genom tvärkulturell employer branding I takt med att globala företag expanderar till nya länder och kulturer blir mänskligt kapital deras viktigaste resurs för organisatorisk framgång. Syftet med denna studie är att undersöka hur organisationer strategiskt anpassar sin employer branding strategi på sociala medieplattformar för att attrahera ochNavigating and recruiting in foreign cultures: A journey through cross-cultural employer branding As global companies expand and navigate in diverse cultural landscapes across national borders, human resources become the most vital asset of organizational prosperity. Consequently, this study aims to explore how companies strategically and culturally tailor their employer branding on social media
The aim of this thesis is to study the self-images built on the social media Instagram by the re-elected Mayor Ko Wen-je and the second place Ting Shou-chung in 2018 Taipei mayoral election. Through conducting a qualitative content analysis as the research method and applying Goffman’s dramaturgy theory as the theoretical framework to analyse every Ko and Ting’s Instagram posting in the duration o
In this thesis I investigate the narratives through which Djurfront makes sense of and justify animal rights, actions, demonstrations as well as the use of violence. But also how these narratives within Djurfront are formed and maintained. By using narrative theory and narrative criminology I investigate how Djurfront creates and shapes their narratives, but also how these are used to encourage (v
Den politiska kommunikationen är av central betydelse för partiers valkampanjer och utgör ett betydande verktyg för politiska aktörer att nå ut till sina väljare. De senaste två decennierna har tillväxten av sociala medieplattformar inneburit att politiska partier och dess representanter blivit allt mer närvarande på dessa digitala plattformar. Samtidigt har observerats hur flertalet länder världePolitical communication plays a pivotal role in election campaigns, constituting a significant tool for political actors to reach out to their electors. Over the past two decades, the development of social media platforms has led political parties and their representatives to utilise these platforms in order to engage with the public. Simultaneously, an expanding trust for populist leaders and par
When you are admitted to Lund University, a student account is created for you automatically. To start using it, you need to activate the account. This page explains how to do that – step by step. You can activate your account once your admission has been registered in Ladok, the university’s study administration system.You will receive an email with your account details and instructions once your
Denna fallstudie studerar och analyserar hur Arla bemöter negativa kommentarer på Instagramkontot Arla Sverige. Vi belyser hur Arla förhåller sig till teorier inom Is-sues Management i sin kommunikation på ett av sina Instagramkonton. Vi använder en netnografisk observation samt intervjumetod som insamlingsmetod. Den netnografiska metoden används för att samla in kommentarer från Instagramkontot AThis case study aims to investigate how Arla responds to negative comments posted to their social media in order to gain knowledge of how they take into consideration Issues Management in their social media communication. Through a netnographic observation and two in-depth interviews with Arlas press- and media manager we gather empirical material. The netnographic observation is used to gather co
Vad publicerar en partiledare på Instagram? En kvalitativ studie av politisk personalisering på Instagram Syftet med denna studie var att undersöka fenomenet Personalisering, i relation till Strategisk Politisk Kommunikation och Sociala medier. Genom en analys av fyra svenska partiledares användande av den sociala medie plattformen Instagram, strävade denna studie efter att finna potentiella temaWhat does a political party leader post on Instagram? A qualitative study of political personalization on Instagram The purpose of this study was to explore the phenomena Personalization in relation to Strategic Political Communication and Social Media. Through an analysis of four Swedish political party leaders usage of the social media platform Instagram, this study aimed to find potential patte
I en alltmer globaliserad och digitaliserad värld ställs varumärken inför utmaningen att anpassa sin kommunikation till kulturellt varierande målgrupper, samtidigt som de upprätthåller en enhetlig global identitet. Denna studie undersöker hur det globala varumärket IKEA anpassar sin varumärkeskommunikation till olika kulturella kontexter, genom att analysera inlägg från Instagram kontona @ikeasver
Title: Virtual Influencing: Uncharted Frontier in the Uncanny Valley Date of the Seminar: 4th June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Mary Caroline Creasey and Adrián Vázquez Anido Supervisor: Burak Tunca Keywords: influencer marketing, virtual influencers, social media marketing, opinion leadership, brand spokespeople, brand spokes-characters, source credibilit
Idag återfinns sexistiska kommentarer på sociala medieplattform, trots att företagen bakom har regler för vad som får publiceras. Sexism är ett strukturellt problem som kan påverka kvinnor negativt, både fysiskt och psykiskt och kan leda till självcensur. Ge- nom en kvalitativ textanalys syftar denna uppsats att testa om tre principer kan användas för att analysera om sexistiska kommentarer från FToday, sexist comments can be found on social media platforms, despite social media companies having rules on what is allowed to be published. Sexism is a structural prob- lem which can negatively affect women, both physically and mentally, and could lead to self-censorship. Through a qualitative text analysis, this essay aims to investigate whether sexist comments from Facebook and Instagram are
The fashion systems flat contours : a study of the digital society’s impact on the development of the fashion system. Through the digitalization process social media like Facebook, Twitter, Instagram and blogs have emerged. These social media's function is to act as arenas of human interaction and social life. This thesis aims to analyze how the social media impacts the fashion system. Today&#
View details of your studies in Ladok Ladok is Sweden’s national system for study records. In Ladok, you can register for courses, check your grades and generate an official transcript of records. Course results are usually available in Ladok within about a month after exams. Remember to share your final official transcript of records with your home university for verification and credit transfer.
This thesis analyzed multimodal social media communications of a government agency that manages national parks, to study the kinds of discourses that are constructed by national parks agencies through representations of the parks and their nature. Furthermore, it analyzed and interpreted how the discourses relate to the mandate and other missions that the agency must adhere to, which are generally
As a student or doctoral candidate at Lund University who wishes to study at one of our partner universities in Europe, you have the opportunity to apply for the Erasmus+ grant for exchange studies. Shortcuts to page content: About the grantHow to applyIf you are awarded a grant for exchange studies Application periods for Erasmus+ grant The application period for exchange studies during the autu
Idag står vi med facit i hand över hur Covid-19 pandemin har påverkat samhället i stort men också hur olika organisationer har hanterat en långvarig samhällskris som de själva inte har haft något ansvar för, från början till slut. Studien undersöker restaurangbranschen, som är en av de branscher i Sverige som drabbats hårdast av pandemin. Mer specifikt analyseras vilka responsstrategier restaurangToday we are finally able to look back at how the Covid-19 pandemic has affected our society, but also how different organizations have handled this prolonged crisis they held no responsibility for. The study examines the restaurant industry, one of the industries in Sweden most affected by the pandemic, and their crisis communication. More specifically, the response strategies used by restaurants
I takt med digitaliseringen har det skett ett kommunikativt skifte som kräver de auktoritära myndigheterna att tänka om kring deras kommunikation. Idag har sociala medier öppnat upp möjligheten för myndigheter att skapa en lekfull och kreativ dialog med sina medborgare. Denna kvalitativa studie syftar till att öka förståelsen för myndigheters kommunikation på sociala medier i relation till värdeskAs a result of the digitalization, there has been a communicative change that requires authorities to rethink their communication. Today, social media has allowed authorities the opportunity to converse in creative and playful dialogues with their citizens. This qualitative study aims to increase the understanding of government communication on social media in relation to value creation. A semioti
Stay informed and connected through the alumni newsletter, blog and social media channels. Discover research news, alumni stories and updates from Lund University. Alumni newsletter, 'Lundensaren'Lundensaren is sent out six to seven times per year to Lund University alumni as an e-newsletter. In this newsletter you can read about research news, fellow alumni, special offers, developments, what is
https://www.lunduniversity.lu.se/alumni/alumni-news-and-stories - 2026-05-17
How to apply for a residence permitOnce you have been offered a place on a Lund University programme or course and paid the first instalment of your tuition fee (if you are a non-EU/EEA student), the next step is to apply for a residence permit. It is important that you do this as soon as possible, as the process can take anywhere from a few weeks to several months. Please note that when accepted
