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Content Co-creation Practices and Expressions of Authenticity on Destination Marketing Organisation’s Instagram Account

The emergence of social media has changed the power relations and the practices of tourism destination marketing by enabling the co-existence of user generated content and destination marketing organisation’s content, as well as the content co-creation among these actors. Due to the visual nature of tourism the image-focused social media platforms are particularly interesting for the tourism field

Expressions of suppression online: a focus study on the Instagram account ‘Polisbrutalitet i orten’.

In today’s modern society, communication online is used for several reasons where social media platforms take more space and time in the daily lifestyle of many. The photos sharing mobile application Instagram was created in 2010 by Kevin Systrom and Mike Krieger. Since then it has steadily growing and is today owned by Facebook (Lagorio-Chafkin, 2012). In July 2018 it was reported that the networ

Lund University on social media

There are many ways to find out about our activities and communicate with us through social media. Below is a list of the University’s general channels. There are many more pages, feeds and blogs at faculty and department level. FacebookThe official Lund University Facebook page is primarily aimed at prospective international students and it is also popular with alumni. It focuses mainly onadmissi

https://www.lunduniversity.lu.se/about-university/contact-us/lund-university-social-media - 2026-05-17

Online

We hold webinars, Unibuddy Live sessions and Facebook Live sessions for prospective students, applicants and admitted students, so you can meet Lund University staff and students online in this way at any stage of the application cycle. Moreover, we both host and are represented at virtual fairs and other events. Virtual eventsIf you want to learn more about Lund University, our study opportunitie

https://www.lunduniversity.lu.se/study/connect-us-about-studies/online - 2026-05-17

New students

Welcome to Lund University (LU for short)! We're delighted to welcome students from all over the world to Lund. We know there's a lot to organise when you arrive, so we've put together some top tasks and important information to help you settle in. Also be sure to check out the digital Orientation Guide in Canvas.Shortcuts to page content:Arrival and registrationPractical information for everyday

https://www.lunduniversity.lu.se/current-students/new-students - 2026-05-17

Prosumer Generated Stories

Social media usage is undeniably popular, which has escalated the amount of content existing online, resulting in a state of content overload. The overload of content has made it harder for organisations to reach out with their message, and it is therefore more important than ever to prioritize efforts to develop trustworthy relationships with consumers, and thereby aspire brand credibility. The i

How authentic is authenticity on Instagram: a Swedish social media influencer and social media follower perspective

Companies are spending more money on the SMI marketing strategy than ever. Research does however show that SMIs are viewed as sellouts doing collaborations for personal profit. Hence it is questionable for how authenticity (the number one thing people look for before making a purchase) is perceived and communicated. One does simply not understand how authenticity is perceived, as SMIs themselves a

Study at Lund University

When you study with us, you get an internationally recognised education. Lund University is ranked among the best universities in the world for the quality of our education and research, international outlook, employability and sustainability. A world-class university with a rich traditionFounded in 1666, Lund University is one of the oldest and most comprehensive universities in northern Europe.

https://www.lunduniversity.lu.se/study/study-lund-university - 2026-05-17

Student work goes viral

Student work goes viral Skip to main content This site uses cookies to enhance the user experience. By continuing to use the site you agree that cookies are used according to our Cookie Policy (on the website of LTH) . Essential cookies These cookies are necessary for the website to function and cannot be turned off in our systems. These cookies do not store any personally identifiable information

https://www.innovation.lth.se/article/student-work-goes-viral/ - 2026-05-18

Det nya digitala : sociala medier, kidfluencers och klädideal

The digitalisation and introduction of social media is a factor that today affects children’s lives a lot. So called “kidfluencers” are a phenomenon that is booming and that is becoming more and more frequent. The aim of this essay is to look into the impact that social media and “kidfluencers” may have on children in Sweden today. An interview study has been done, in which parents and educators

Medarbetare eller medborgare? - En kvalitativ studie i autokommunikation i Helsingborgs stad

Denna kvalitativa studie syftar till att undersöka hur medarbetare i Helsingborgs stad upplever organisationens externa kommunikation. Mer specifikt undersöks hur organisationens Instagramkonto @helsingborgsstad upplevs och hur dessa upplevelser påverkar den autokommunikativa processen. Denna process uppstår då interna publiker tar del av den externa kommunikationen. Genom semistrukturerade interv

Student work goes viral

Student work goes viral Skip to main content This site uses cookies to enhance the user experience. By continuing to use the site you agree that cookies are used according to our Cookie Policy (on the website of LTH) . Essential cookies These cookies are necessary for the website to function and cannot be turned off in our systems. These cookies do not store any personally identifiable information

https://www.plog.lth.se/article/student-work-goes-viral/ - 2026-05-18

Student work goes viral

Student work goes viral Skip to main content This site uses cookies to enhance the user experience. By continuing to use the site you agree that cookies are used according to our Cookie Policy (on the website of LTH) . Essential cookies These cookies are necessary for the website to function and cannot be turned off in our systems. These cookies do not store any personally identifiable information

https://www.design.lth.se/english/article/student-work-goes-viral/ - 2026-05-18