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The purpose of this thesis is to develop a theoretical framework that enables a company to design an appropriate channel strategy, to handle communication between the company and its end customers. Methodology: The approach for this master thesis can be described as a combination of an exploratory and problem solving study. It started with a literature study, and the knowledge and inspiration led

Purpose - A general purpose of this thesis can be defined as to examine and evaluate the possibilities to solve the problem with fluctuating demand on spare parts from the local sales subsidiaries in the three big markets in Europe. A secondary, more specific, purpose of this thesis is to investigate what the possibilities are to implement direct distribution of spare parts to these countri

Forskning i förpackningslogistik fokuserar på förpackningen och dess inverkan på logistiken. Forskningsområdena går från tillämpad industrirelaterad forsning till teori- och metodikutveckling inom förpackningslogistik. Fokus är för närvarade på hur förpackningen kan användas för att skapa värdeaddition och omfattar förpackningens konstruktionsprocess och hur den kan integreras med produktutvecklinResearch in packaging logistics focuses on packaging and its impact on logistics. The research areas are ranging from applied, industry related research to theoretical and methodological developments for the packaging logistics discipline. The focus is currently on how the package can be used to create an added value and starts with the packaging design process and how it can be integrated with th

Summary Title: Spare Parts Distribution at Gambro Renal Products – Evaluation of Alternative Distribution Structures for the European Market Authors: Fredrik Eklundh Mikael Redin Supervisors: Maria Björklund, Department of Industrial Management and Logistics, Division of Engineering Logistics, Lund Institute of Technology Christer Kedström, Department of Business Administration, School of Economic

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