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Malmö's Eco-branding to the Chinese public : a Shanghai Expo case

This thesis is a documentation as well as a reflection on the participation of Sweden‘s third most populous municipality, Malmö, in Shanghai‘s World Exposition (Expo) during summer 2010. Based on my own involvement as a staff member for 1.5 months, in the thesis I wish to explore eco-branding at Malmö‘s official showcase (Malmö Case). I want to look at Malmö‘s eco-branding in an overseas context,

THE DILEMMA OF JAPAN'S CULTURAL DIPLOMACY IN CHINA : A CASE STUDY OF JAPANESE MANGA AND ANIME

Sino-Japanese relations during late Koizumi period has been widely considered having dropped to the lowest point since the two countries started normal diplomatic relationship in 1972. As a substitute strategy, cultural diplomacy thus became more important to smooth resentments and strengthen common interests on private citizen's level. This paper's purpose was to look at the outcome of Ja

(Dis)Empowering Technologies: ICT for Education (ICT4E) in China, Past and Present

Information and communication technologies (ICT) are often presented as the cure-all for various problems: ICTs for education (ICT4E) are considered promising tools for promoting self-directed, creative learning and bridging various divides, such as those between developed and developing countries, urban and rural regions, and so on. While the lofty goals of ICT4E are continuously being highlighte