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Today it is not only people that are described as having an identity, also products, brands and even places are assigned different qualities and characteristics to make it easier for individuals to identify with them. Through theses types of identification individuals are expected to become more dedicated to the place and therefore more willing to promote it to others through different channels su
ESammanfattning Examensarbetets titel: Vin & Sprit – Konsekvenser av försäljningen till Pernod Ricard Seminariedatum: 2008‐06‐04 Ämne/kurs: FEKP01, Examensarbete magisternivå, 15 poäng Författare: Malmborg Niklas, Måwe Mikaela, Pettersson Mikael Handledare: Skärvad Per Hugo Fem nyckelord: Vin & Sprit, Absolut Vodka, Pernod Ricard, varumärke och förvärv Syfte: Syftet med
Syfte: Denna uppsats syftar till att se om den svenska koden för bolagsstyrning har levt upp till sitt ursprungliga syfte, att förbättra bolagsstyrningen samt att öka förtroendet. På så sätt ska vi avgöra vilken betydelse sådan här reglering har för styrning av svenska bolag och förtroendet för dessa. Vi har även för avsikt att se om och i så fall hur inställningen till koden har förändrats efter
Author: Elena Mårtensson Title: “It’s the best tool that we have gotten since the lifts!” - A study on the development of dementia care through the nursing project "Observation Schedule for Problem Behavior”, The Clinic of Cognitive Medicine in Lund. Supervisor: Susanna Persson Examiner: Anders Östnäs Dementia care, currently focusing on the whole patient afflicted with dementia and their
Lund Municipality has a citizen center where municipal guides serve as a vital link between residents and the various departments within the municipality. This thesis explores the detailed domain of impression management within the context of municipal guidance interactions in Lund Municipality. The aim was to examine the patterns of impression management that occur in the interaction between muni
Since the early 2000s, the issue of ‘honour-based violence’ has sparked significant discussions in Sweden, leading to governmental and civil efforts to combat this form of violence. An essential intervention highlighted in these efforts is improving knowledge among professionals in sectors such as social and healthcare, schools, and the judicial system. Recently, a new platform has emerged, offeri
In Italy, all aborted fetuses are required to be buried. However, when thousands of fetuses graves were found displaying a cross with the name of the person who had aborted, the practice was contested. The aim of this study is to examine the justifications behind the mobilization of the pro-life and pro-choice movements in Italy around the practice of the burial of aborted fetuses. Through the ana
This study aims to gain a deeper understanding of parents’ perspective and experiences of taking care of children with anorexia. Anorexia is a serious potentially deadly mental illness, characterized by drastic weight loss and personality change. It generally debuts during adolescence and negatively impacts the whole family. In order to be able to provide adequate family support, the perspective o
I ljuset av samhällelig betoning på mångfald och jämställdhet i ämnar denna studie att bidra med en ökad förståelse om konsumtionssubkulturen och extremspor-ten freeskiing. Sportens diskursiva inkluderings- och exkluderingsmekanismer undersöks i syfte att finna möjligheter för organisationer att strategisk kommunicera mot fler marknadssegment. Genom att anta ett mottagarperspektiv genomförs en netThis study aims, in the light of societal emphasis on diversity and equality, to con-tribute with a greater understanding of subcultures of consumption and the extreme sport of freeskiing. The sports discursive mechanisms of inclusion and exclusion are examined in order to identify opportunities for organizations to strategically communicate to a broader target group. By adopting a receiver perspe
The purpose of this thesis is to gain an understanding of the credibility gap between consumers and marketing strategies that aims at gaining moral legitimacy by taking a stand, since it is becoming increasingly important for companies to gain moral legitimacy. By triangulating theories within consumer culture theory, corporate social responsibility and organizational legitimacy and conducting a q
The Brazilian economy is now financialized, where the finance sector and its priorities have become increasingly dominant in all aspects of the economy. At the same time, the country has been facing extremely high levels of inequality and is currently the 8th most unequal country in the world. This thesis aims to analyze the associations between the process of financialization and inequality trend
In 2013 Kenya implemented their devolution, which is the process of devolving political functions, fiscal resources and administrative responsibilities to sub-national units. The central reason behind this constitutional change was to address the chronic ethnic conflicts of Kenya. A part of the ethnic conflict in Kenya is the plague of corruption, where it has divided the people of Kenya, putting
This thesis explores the construction of motherhood in Northern Vietnam and how motherhood influences engagement with digital entrepreneurship. The study relies on 10 in-depth interviews with middle-class mothers of young children in urban areas in Northern Vietnam, who are currently running online businesses through Facebook. Existing literature on motherhood in Vietnam has placed motherhood with
An inclusive democracy is of essence to combat the changes that the world is going through seen in the trend of increasing female participation. However, attitudes towards women in the public sphere seems not as progressive as one might believe which is an understudied topic. The aim of this thesis is to examine this development through the phenomena violence against women in politics in the conte
Syftet med denna studie är att undersöka hur individers uppfattning om brott, offerskap och skuld påverkas av framingseffekter och kognitiva bias. Uppsatsen syftade till att utvärdera dessa effekter med avstamp i teorier om idealiska offer, victim blaming och just world theory. Studiens två hypoteser var följaktligen att (1) en positiv framing samt ett mindre idealt offer av brottsscenariot skulleThis study has the purpose to investigate how individuals’ perception of crime, victimhood and guilt is influenced by framing effects and cognitive bias. The paper set out to evaluate these effects through the theories of ideal victims, victim blaming and just world theory. The study's two hypotheses were therefore that (1) a positive framing and a less ideal victim of the crime scenario would
A case study on the phenomenological obstacles for adjusting lifestyle to ecological awareness. The data is obtained mainly through deep interview, backed by preparatory research including chiefly participant observation, informal and semi structured interviews. The findings have been connected to relevant concepts and theories in a process of grounded theory. The fatigue, fears and doubts felt by
