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Purpose: In an explorative manner this thesis aims to research how the content of CEO-statement affects non-professional investors’ opinion of a company’s prospects. Methodology: This study is to be considered a qualitative study based on an inductive orientation regarding the role of theory. A cross-sectional design has been followed for the gathering of empirical data. Semi-structured interview
Sammanfattning Marknadsföring är ständigt föränderlig och kräver hela tiden utveckling för att utmana konsumenter. Genom de första bloggarna, skapades en ny marknadsföringsportal som var mer genomträngande än traditionell reklam. Från detta utvecklades influencer-marketing, alltså marknadsföring via sociala medier. Näringsidkare kan använda en influencers plattform som kan en katalysator för ett Abstract Marketing is continuously changing and requires constant development to challenge consumers. Through the first blogs, a new marketing portal was created that was more penetrating than traditional advertising. From this, influencer marketing, i.e. marketing through social media, developed. Businesses can use an influencers platform as a catalyst for a commercial message, where, in additio
This thesis aim to increase the understanding of educational divide in the urban environment. The study takes place in Malmö, in many ways a divided city and so even within the school system. Several political decisions were implemented in the early 90s in Sweden to make the educational system more equal and adjusted to individual needs of students. A free-choice of school, private- school-establi
The present study is grounded upon the traditional concepts of cohesion and differentiation in fashion by Simmel (1904) and Bourdieu (1984). The study reviewed these concepts in the social context of sustainable fashion consumption, with consideration of identity construction and expression. Furthermore, the study looked at the literature on certification labels and their value for consumers. Due
The study of home has historically been approached by numerous academic disciplines within the social sciences and humanities. However, increased international mobility and forced migration due to conflict in recent years has produced a renewed interest to understand the ways we conceptualize and (re)create home in foreign places. The present research aims to produce a theoretical framework that a
I Sverige möts vi allt oftare av rubriker om organisationer som hamnat i blåsväder på grund av o lämpliga uttalanden, kränkande reklam eller oetiskt handlande. Dessa firestorms, som ofta uppstår utan förvarning på nätet, medför stora utmaningar för organisationers marknadskommunikationsavdelningar. Denna studie är skriven inom fältet för kriskommunikation och har ämnat att studera dynamiken inom sIn Sweden, we increasingly face headlines where organizations are accused of inappropriate statements, offending ads and unethical actions. These firestorms, which emerge without any warnings, cause major challenges for organizations’ marketing communication. This thesis is written within the field of crisis communication, with an aim to study the dynamics of different Swedish paracrises. The rese
Inspired by what appears to be a nationalist turn in cultural policy-making across Europe, this thesis is concerned with the recent upsurge in the canonisation of Danish culture as it seems to somewhat contradict the cultural policy priorities pursued by the supranational and intergovernmental bodies of which Denmark is a member. The purpose of the research is to investigate how collective identit
Hållbart resande i socialt utsatta områden En studie som genomförts vid Centrum för miljö- och klimatforskning (CEC) visar på att det finns vissa skillnader vad gäller resvanor i socialt utsatta områden jämfört med andra områden. På Rosengård i Malmö upplevs exempelvis behovet av att använda bilen som större jämfört med genomsnittet för Malmö kommun. Dessutom är cykeltillgången för området väldigRoad transportation is a large source of greenhouse gas emissions and contributor to climate change. To reduce the negative environmental impact from road transportation, the use of cars as a mode of transport should be reduced. This can be done by changed travel habits and sustainable transport planning. Previously, transportation planning and new investments have often been limited to higher soc
This study aims to investigate the possibility of creating template times for rail works. Furthermore the study identifies a few effects which template times could have on planning of rail works, traffic and economy. Template times are being considered by the Swedish Transport Administration, Trafikverket, for the early stages of planning when there is a need to estimate the time required within t
When a state adopts a new law or enforces an existing law, it risks breaching its obligations under an International Investment Agreement (IIA). According to the regulatory chill theory, a state will refrain from regulating due to the risk of being sued by an investor under the Investor-State Dispute Settlement (ISDS) system. The purpose of the thesis is to examine the issue of the “regulatory chi
Malmö stad har i sin översiktsplan från 2018 fastlagt att utbyggnad ska ske som förtätning innanför Yttre Ringvägen. Vidare prioriteras enligt planen förtätning i stationsnära lägen. Därutöver återöppnades den gamla Kontinentalbanan i Malmö, i december 2018. Längs med denna järnväg syns områden som i linje med den översiktliga planeringen skulle kunna ha förutsättningar för förtätning. Med grund iThe city of Malmo has in its comprehensive plan from 2018 determined that further urban development should be planned in the ways of urban densification, within the border created by the outer main ring road of Malmo. According to the plan, urban densification within proximity to any commuting station will be prioritized. Besides that, there was a railway in Malmo named Kontinentalbanan that reope
Syftet med denna uppsats är att undersöka om faderskapspresumtionen spelat ut sin roll och huruvida den är förenlig med barnets bästa. Faderskapspresumtionen är känd redan från den romerska rätten och innebär att när en gift kvinna får barn antas hennes make vara far till barnet. När ett barn föds av en ogift moder måste faderskapet fastställas genom bekräftelse eller dom. Föreliggande uppsats preThe purpose of this essay is to investigate if the presumption of legitimacy has had its day and if it is compatible with the child’s best interest. The presumption of legitimacy is known all the way back from Roman law and means that the husband of a women is pressumed to be the father to the child to whom she gives birth. When a unmarried woman gives birth to a child, the paternity is establishe
Att människor, under tvång eller utifrån fri vilja, lämnat sina hem för att söka en bättre boplats har alltid varit en del av den mänskliga historien. Den här uppsatsen belyser hur den svenska lagstiftaren såg på invandring till Sverige på 1920- och 1930-talen. Utifrån ett rättsutvecklingsperspektiv analyseras lagmotiv, främst riksdagstryck, för att urskilja förändring över tid. Fokus för undersökPeople have, forced to or based on free will, left their homes in search of a better place to live, during the entire human history. This essay highlights how Swedish legislators handled the issue of immigration to Sweden in the 1920s and 1930s. From a legal development perspective, mainly parliamentary documents are analysed to distinguish change over time. The focus of the study is to evaluate t
In 2018, several European nations celebrated their centennial anniversaries of independence. Two of them, Estonia and Latvia, had never been independent before 1918, and for these nations, the events surrounding independence therefore have a special meaning. This is not least made evident by the historical development that they have gone through over the course of the past century, having been inc
En ordning av naturen given. Den svenska arvsrätten synes nästintill opåverkad av tidens gång. Successionsrättens rötter sträcker sig långt bak i historien. Samhället har genom åren genomgått omfattande förändringar och anpassat sig till nya rådande samhällsstrukturer. Den arvsrättsliga regleringen har däremot förblivit i stort sett oförändrad. Sedan 1300-talet har det enbart funnits fyra versioneAn order given by nature. The Swedish inheritance law appears almost unaffected by the passing of time. The roots of the Swedish succession law extends far back in history. Swedish society has gone through extensive changes over the years in order to adjust to the prevailing social structures, however, the succession regulation seems to have remained almost the same. There has, in fact, only been
This thesis aims to assess article 101 (3) TFEU from fairness point of view. More specifically, the focus will be on assessing whether this article protects/ promotes fairness, and if so, who’s fairness. A special focus will be on also assessing what is considered as fair under the second condition of article 101 (3) TFEU, which directly refers to fairness by requiring that consumers receive a fai
Purpose: The fundamental aim of this thesis is to investigate how strongly the Personalized Marketing (PM) factors identified in previous literature correlate with millennials’, aged 24 to 40, intention to act upon personalized advertisements on Facebook. Thereafter, the goal was to compare the extent to which the outcomes varied depending on millennials' age group and gender. Methodology: The
The thesis is focused on an attempt to delay photoreceptor cell death in the rd1 mouse using Lens Epithelium Derived Growth Factor (LEDGF), Glutathione S-Transferase mu (GST-?? and Glutathione S-Transferase alpha (GST-?? in an organ culture paradigm as well as the role of metalloproteases (MMPs) and their tissue inhibitors in photoreceptor degeneration (TIMPs). The rd1 mouse model displays a reti
Two climate model simulations made with the Rossby Centre regional Atmospheric model version I (RCA1) are evaluated for the precipitation climate in Scania, southern-most Sweden. These simulations are driven by the HadCM2 and the ECHAM4/OPYC3 global circulation models (GCMs) for 10 years. Output from the global and the regional simulations are compared with an observational data set, constructed f
Background: There is a need for a rapid and cost-effective evaluation of the effects of different human papillomavirus (HPV) vaccination strategies. Sexually active adolescents are a preferred target group for monitoring, as effects on HPV prevalence would be measurable shortly after implementation of vaccination programs. Methods: The Swedish Chlamydia trachomatis testing program offers free Chla
