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Avoiding consumer skepticism of corporate social responsibility programs has become an important factor in CSR communication. Literature points towards a need for a more consumer-focused, symmetrical approach to CSR communication, especially in the case of cause-related marketing. The Estee Lauder 2014 Breast Cancer Awareness Campaign uses a co-creational approach to CSR, centered on user-generate
Politicians and public relations practitioners need to consciously and strategically communicate on Twitter not only during elections, but also during incumbency. However; previous approaches to PR failed to offer candidates successful long-term strategies. In addition, political PR research underestimated the influence of the characteristics of Twitter on the tone and the rhetoric of political co
Mongolia, known as the Land of the Nomads is one of the last few countries where a significant portion of the population lives as nomadic herders. Since the Soviet Era and past the democratization of the country, the once nomadic herders are seen moving from the steppes to the major urban centers. This study examines if the influx of mining operations have a major hand in the changing of the nomad
The aim of this master’s thesis is to examine how national archival legislation affects the archival profession in the practical work regarding digital archive solutions. In addition to this aim, we also explore to which extent the archival professionals have the ability to influence the digital archive solutions at their workplace. The subjects for our research have been the Swedish and Danish na
The aim of this master’s thesis is to investigate the effect of copyright on the selection of pictorial material for digital access at cultural heritage institutions. We also look into the attitudes of cultural heritage workers towards copyright. We want to show what different attitudes exist among them and we hope to contribute to a changed view on copyright. What is made accessible on the intern
Two thousand and fourteen saw a drastic increase in asylum seekers knocking on Europe’s door. A great many arrived at Europe’s southern borders, with Italy as the main entrance gate, after having embarked on the dangerous journey across the Mediterranean. Due to the limited number of EU entrance countries and the growing pressure on these southern European countries, the Dublin Regulation, as the
In this work we aim to develop a video-based face verification algorithm suitable for real-time use in an embedded environment with limited space and restricted computational resources. We investigate face verification based solutions to envisioned real-time video applications that require open-set face identification. In particular, we create a prototype system for keeping track of the identities
There are a lot of people drinking coffee in Sweden, a hot beverage with a special, bitter taste. When people first start drinking coffee, it is not unusual they force themself to consume this beverage and we came to discuss this phenomenon in words of personal identity. The purpose of this qualitative essay is to study the relationship between the personal identity and the consuming coffee behavi
För att nå fram med budskap i dagens allt mer stegrande informationsbrus, krävs metoder som får mottagarna att reagera och lägga märke till det som sänds ut. En av dessa metoder är så kallad “dold PR”, där det verkliga budskapet är dolt bakom en annan nyhet, eller helt enkelt utger sig för att vara något annat än vad det är. Denna studie undersöker fenomenet ”dold PR” ur ett mottagarperspektiv, däTo get across messages in todays ever more increasing information noise requires methods that get recipients to react and take notice of the message. One of these methods is the so-called "hidden PR", where the real message is hidden behind another piece of news, or simply pretending to be something other than what it is. This study examines the phenomenon of hidden PR from a receiver pe
This essay describes the human relationship to the Swedish Agricultural open landscape, which is romanticised in popular culture, but is also seen by the anthropocentric hegemony in society as a landscape to use as resource for consumption and as symbol for “nature products”. The research deals whit the dualistic approach to cultural landscape by using a semiotic analyse of two food company brands
We are living in a changing society where businesses need to keep themselves updated and adapt to changing circumstances. Hence, some brands need to repo- sition themselves to survive. The purpose with repositioning is that a brand wants to convey a different identity and therefore create a new image and position in the consumer’s mind. However, one can only control the change of the identity sinc
Människan har genom tiderna alltid fascinerats av materiens minsta beståndsdelar. På det tidiga 1900-talet skedde stora genombrott då kvantmekaniken utvecklades: en teori som oerhört väl beskriver hur bland annat elektronerna i atomer och molekyler beter sig. Utöver att förklara hur de uppför sig så vill man också kunna titta på dem, vilket ofta är svårt. Väldigt många processer där elektroner är A general method for modelling reflection in a multilayer structure is developed. This is used to simulate how a Gaussian Ti:sapphire femtosecond pulse reflects off of a periodic SiO2/TiO2 dielectric stack at normal incidence. The method is based on a transfer matrix approach combined with the fast Fourier transform in MATLAB. Both a simple Bragg reflector and a linearly chirped mirror is investig
The main aim of this bachelor thesis is to describe foster families support from their main county. This was made through a qualitative study where five foster families were interviewed about their experiences of support. The study was addressed to families in a small town in Sweden who are said to receive both emotional and economical support. Four themes were reoccurring when analyzing the resul
Klorerade kolväten har använts inom diverse svenska industrier under framförallt 1900-talet. De främsta användningsområdena har varit som lösningsmedel inom verkstadsindustrin och som tvättvätska i kemtvättar. Några av de vanligaste lösningsmedlen är tetrakloreten (PCE) och trikloreten (TCE). De flesta klorerade kolväten är intermediärt vattenlösliga och har högre densitet än vatten vilket benämnsChlorinated hydrocarbons have been used in various Swedish industries, mainly during the 1900s. The main uses have been as solvents in the manufacturing industry and as washing liquid in dry cleaners. Some of the common chlorinated solvents are tetrachloroethene (PCE) and trichloroethene (TCE). Most of the chlorinated hydrocarbons are somewhat insoluble in water and the density is higher than wate
Syftet med studien har varit att undersöka om det finns speciella förändrande ögonblick i terapier, hur de förändrande ögonblicken i så fall märks och om det medvetet går att skapa förändrande ögonblick. Det är en kvalitativ studie och öppna intervjuer genomfördes med sex psykoterapeuter angående deras erfarenheter och upplevelser i ämnet. Samtliga psykoterapeuter hade någon gång upplevt speciellaAbstract The purpose of this study has been to investigate and describe if special changing moments exist in psychotherapy, how the moments experienced by the therapist and if the moments can be created intentionally by the therapist. This is a qualitative study of therapist experiences of special moments in their work as therapist and their description of these. Open interviews with six psychothe
The labor market and work related attributes are gender segregated. The current experimental research investigates to what extent threat to gender identity affects adolescents’ job attribute preferences. Swedish high school students (N = 263; 50 % girls) were exposed to either a threat to the distinctiveness of their gender group or to no threat at all and then rated their in-terest in gender ster
The public library is a democratic institution that belongs to all people in society. Among other things, this means that public libraries should not show any political bias and refrain from taking a standpoint in relation to any ideological group. This study investigates the problematic scenario that public librarians have encountered as a result of The Sweden Democrats’ (SD) 2010 entrance into p
The Bank Lending Channel, proposed by Bernanke & Blinder (1988), among other transmission mechanisms, is hypothesized to exist in China because of the dominance of the Chinese banking system. This paper mainly investigates the effect of monetary policy rate change on the lending behavior of Chinese banks. The study firstly used the aggregated data of all banks including policy banks, commercia
Denna studie ämnar öka förståelsen om hur svenska nätbaserade livsmedelsföretag som levererar måltidslösningar, i form av exempelvis matkassar, skapar varumärkeskapital. Utvecklingen av näthandel har gjort det möjligt för företag att skapa och upprätthålla relationer till konsumenterna i den digitala miljön. Samtidigt som möjligheterna växer inom e-handel, hårdnar konkurrensen då fler och fler förThis study intends to increase the understanding of how Swedish online food businesses, which deliver meal solutions in the form of, for example, grocery bags, are creating brand equity. The development of e-commerce has made it possible for businesses to create and maintain relationships with consumers in the digital environment. While the opportunities are growing in e-commerce, competition is i
Hästgödsel – framtidens energiresurs Antalet hästar i Sverige ökar varje år och därmed även mängden gödsel. Hanteringen av hästgödsel är idag ett stort problem då stallarna ofta ligger i tätort eller tätortsnära landsbygd utan tillgänglig areal för gödselspridning. Detta skapar problem för hästägare som får betala flera tusen kronor per år och häst för att bli av med gödseln. Hästar har en stor Horses have a great social, cultural and economic importance in society and contribute to the open landscape. There are currently more than 360,000 horses in Sweden, which together produce over 2.7 million tons of manure per year. This represents 10% of the total amount of manure from all livestock in the country. Most horses are found in urban or near-urban rural areas, which means that there is
