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Fan Community Activities That May Destroy Value

Course: BUSN39 Degree Project in Global Marketing - Master Level Keywords: Brand Community, Branding, Brand Loyalty, Value Destruction, Fandom, Music Artists, EXO Purpose: The purpose of this study is to research brand communities and understand if certain brand community activities may contribute towards the destruction of value of the brand. Specifically, this thesis will focus on music artist

Social Policy Assessment of the Gendered Effects of Conditional Cash Transfers in Argentina on Female Beneficiaries: A critical analysis of empowerment and emancipation.

Conditional cash transfers are a popular social policy across Latin America. Often focused on investments in early childhood education and care, the social policy requires conditionalities such as educational attainment and healthcare to achieve human capital development. In the short-run the severity of poverty will be reduced by the immediate relief provided by transfers, whereas the conditional

Small Purchases Make A Big Difference

The high competition in the FMCG market today has led to an increased focus on retaining customers and adding value beyond the core business interest. Consequently, most brands engage in cause-related activities to drive brand loyalty. However, the FMCG industry is characterized by low customer involvement, which could argue why cause-related activities do not affect customer behavior. Furthermore

Latency Aware and Event-Based Wireless Control for Cloud-Fog Automation

The development seen within industrial automation in recent years enables the emergence of manufacturing sites that utilise technology for improved productivity, quality and safety. Increased communication demands introduced by Industry 4.0 have motivated the development of cloud-fog automation; a technique characterised by wireless communication between lower levels of the automation pyramid. Spe

Exploring Reward Alternatives to Money - Non-monetary rewards and employee engagement in the online travel market

Title: Exploring Reward Alternatives to Money - Non-monetary rewards and employee engagement in the online travel market Subject: MGTN59, Degree project - Management Challenges Authors: Eirini Argyrouli and Theodora Saade Advisor: Rikard Larsson Keywords: Non-monetary rewards, Engagement, Travel Industry, Career Model, Career Motives, Career Awareness, Online travel Market, Employee Engagement

Deriving and mitigating the upfront carbon of a large-scale industrial project

For a long time, the construction and building industries have focused on increasing the efficiency of the built environment and reducing the emissions during the operations of buildings. As a consequence of the decreased operational emissions, the share of so-called embodied and upfront carbon has increased. In the life cycle of a building, the upfront carbon is associated with the emissions from

Shapes - Next Generation IoT sensors

Denna uppsats är baserad på ett projekt inom produktutveckling av nästa generations IoT-sensorer för företaget Sensative AB. Projektet tar vid där ett pilotprojekt, färdigställt i januari 2022, slutade, vid samma företag och av samma författare. Projektet fokuserar på att solidifiera och utveckla den design som gjordes i pilotprojektet, samt att utforska nya designidéer för ytterligare trådlösa seThis Master Thesis is based on a project in the product development of the next generation of IoT-sensors for the company Sensative AB. The project commences where a pilot study, finished in January 2022, concludes at the same company by the same author. The project focuses on solidifying and developing the design made in the pilot study, as well as exploring new design ideas for additional wirele

The role of economic actors in the Colombian armed conflict

This thesis assesses the role of two economic actors in the Colombian armed conflict: a multinational company in the agricultural sector and artisanal and small-scale miners in the extractive sector during one of the worst episodes of violence in the Urabá region of Colombia (1990 – 2003). The document combines an analysis of particular business characteristics and a description of the historical

Hur media konstruerar en brottsling

The aim of this study was to research how ISIS-returnees were portrayed by Swedish media in order to understand the impact media’s portrayal of ISIS-returnees may have on media consumers' attitudes towards these individuals. This was done by a qualitative content analysis of 26 articles from two different Swedish news sites, named SVT Nyheter and Samtiden. The results were analyzed based on po

Adoption av elfordon: ökar bundling av elbilar och laddningstjänster köpviljan hos potentiella svenska elbils användare?

Uppsatsens titel: Adoption av elfordon: ökar bundling av elbilar och laddningstjänster köpviljan hos potentiella svenska elbils användare? Seminariedatum: 2022-06-03 Ämne/Kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 HP Författare: Sebastian Palmgren, Jonathan Markl Handledare: Johan Gromark Fem nyckelord: Elbilar, Replikation, Bundling, Experiment, Köpintention Forskningsfråga:

Hur media konstruerar en brottsling

The aim of this study was to research how ISIS-returnees were portrayed by Swedish media in order to understand the impact media’s portrayal of ISIS-returnees may have on media consumers' attitudes towards these individuals. This was done by a qualitative content analysis of 26 articles from two different Swedish news sites, named SVT Nyheter and Samtiden. The results were analyzed based on po

A Manager’s Role in the Return-to-Work process of a Burnt-out Employee

This study aims to contribute knowledge to the needs of managers in support of the return-to-work process of a burnt-out employee. This study explores managers’ perspectives on the organisational factors that they experience, how these factors affect them in the return to work process for a burnt out employee, and how these factors affect their feeling of being supported by their organisations and

Could blockchain tracing help textile managers achieve the UN Sustainable Development Goals?

This paper examines how blockchain tracing can be implemented in the textile industry through an exploratory and inductive qualitative multi-methodological approach. First, it provides an extensive background relevant to the field of blockchain tracing implementation in textile retailers. Then, the literature review provides an overview of the academic findings on the subject. Thereafter, a more i

UX Re-Design of an Image Management System in Healthcare

I långa vita korridorer med oräkneliga antal lysrör finns en värld som byggs upp av mjuka ting som läkare och sjuksköterskor, men även mer och mer hårda ting - teknik. Vad händer när bryggan mellan de mjuka och hårda tingen inte byggs med dem båda i åtanke? WHO beskriver att nästan ett av tio fel som sker med medicinsk teknik beror på användaren. Dessa fel skulle kunna undvikas om system designadeAs incidences of chronic diseases increase, the tools to diagnose, treat and monitor such conditions become more important. Medical imaging technologies, being one of these tools, still face challenges in safe and effective use. At the same time, poor design of medical devices causes errors that could be avoided using proper design methods. The master thesis is written in collaboration with Bild

Characterization of scFv against S100A7 and Calprotectin

This work aimed to characterize single chain fragment variables (scFvs) against S100A7 and Calprotectin, proteins part of the Ca2+ binding S100 family that have been associated with inflammatory diseases and cancer. The mechanisms governing the physiological functions of S100 proteins are not fully understood, but it is known that many of them contribute to maintaining homeostasis in the intracell

Speaker verification: Advantages and limitations of a biologically inspired feature extractor

Speaker verification is the process of verifying the identity of a person based on voice. This process usually encompasses the following steps: The speech signal is mapped into features using a feature extractor, these features are then classified using a post processor. The most common features used in speaker verification today are STFT, MFBs, and MFCCs, that are different spectral representatio

Heuristic and Exact Evaluation of Two-Echelon Inventory Systems

The main theme of this project is inventory control with stochastic demand. In this thesis, we consider a two-echelon inventory system that consists of one central warehouse and N retail stores. Customer demands at the retailers follow independent Poisson demand processes and each customer only demands one unit. Customer demands which are not satisfied directly from stock on hand are assumed to ba