Filetype
Abstract Purpose: The purpose of this paper is to explore “weird elements” as part of brand communication in relation to brand intimacy. To define the purpose more precisely, this paper will focus on four specific research questions with reference to the selected case examples: 1. Which message is conveyed? 2. What was the initial intention behind this kind of advertisement? 3. Which creative elem
When slurs are used in indirect reports (e.g., ‘Lisa said that Tom is a [slur]’), there is a disagreement between theories of language about which speaker is responsible for the derogatory content and offensive potential of the slur — the original speaker or the reporting speaker. This debate is specific to slurs and does not typically extend to non-slur pejoratives. To examine this issue, this th
Till följd av en ökad aktivitet inom internationella nätverk för städer har miljö- och klimatfrågor alltmer kommit att betraktas som karaktäristisk lokala i sin skala. Städer har i sin tur alltmer kommit att betraktas som betydande platser där innovativa lösningar på dessa frågor uppstår. Matfrågor, som tidigare har hanterats som landsbygds- och nationella frågor, har också funnit sin väg till denWith the rescaling of environmental issues through international city networks, cities are increasingly viewed as key sites where innovative solutions are formed. The issues concerning food, which predominantly has been viewed as rural and national issues, have also found its way onto the urban agenda. To provide further understanding of the rescaling process and the role which the city plays in t
Purpose: In this study, the purpose is to explore how disruptive communication can be used as a means to overcome stigma. Methodology: This paper has analyzed four case studies in order to get a deeper understanding of the phenomenon stigma. A literature review is conducted where the concepts ‘stigma’, ‘disruptive communication’ and ‘brand identity’ is applied. The theoretical foundations were bas
A receiver that covers several RF bands requires multiple front-end filters which increases the cost in terms of components and/or board/silicon area. Front-end filters assist a receiver to withstand interference at multiples of its down-conversion frequency. Analog discrete-time filters have gained a lot of traction lately, mainly due to their promising architecture, achieving baseband filtering,
Could geographic distance effect how we perceive commercials? Research within the confines of attitude change has found a connection between close and distant temporal distances and concrete and abstract thinking. The present study sought to expand this research to spatial distance and regulatory focus.131 students were recruited to an experiment with the purpose to investigate how spatial di
Artificial intelligence (AI) and machine learning (ML) is expected to have a significant effect in the use of algorithmic trading (AT). AT is already dominating the type of trading in financial markets, and ML can increase the capacity of electronic trading. The rationale of this study is to examine the current adoption of AI and ML in AT, and why trading firms in the financial industry should use
The aim of the project was to develop a methodology for the chromatographic analysis able to identify the key odorants in meaty food products. The approach was based on the analysis of an already in market product and the theoretical background of the meaty flavors sensorially. Firstly, a custom-made flavor was created for the experiments covering as much as possible a broad area of compounds prec
The axiom of transitivity states that if a person prefers option A to B and B to C, he must also prefer A to C. This simple axiom is often seen as one of the pillars of rational choice, but whether it should be has created a divide in the research community. Some state that there cannot be rational choice or utility without transitivity and that agents who present intransitive preferences allow th
The pandemic forced organizations to adopt a remote working mode which changed people’s working locations and communication methods from face-to-face to online. This qualitative study has utilized an in-depth interview method to research on how the employees perceive the communication challenges and their engagement during the remote working in the pandemic from a theoretical lens of sensemaking.
Purpose: The purpose of this paper is to investigate how co-branding can be utilized by heritage brands to rejuvenate. The aim is to develop the current understanding of how heritage brands engage in co-branding and the motives for rejuvenating the brand. Design/Methodology/Approach: This conceptual paper adopts a theory about the five elements to identify heritage brands as first introduced by Ur
Purpose: To explore why brands lose control over their identity due to internal actions or lack of actions when needed. The paper examines the key elements brands should focus on internally to prevent brand identity erosion which can negatively impact brand performance. Methodology: This paper explains the relevance of brand identity by a literature review and further builds on fundamental causes
This paper aims to study the second-century Christian movement of Montanism and whether it has adopted certain ritualistic aspects from the pagan cults of its native Phrygia, in Asia Minor. Delving into the testimonia of several second-, third- and, fourth-century authors of Christianity, this paper seeks to ascertain the ancient authors’ opinion of Montanism before attempting to ascertain possibl
Bakgrund: Ohälsosamma levnadsvanor orsakar majoriteten av våra stora folksjukdomar som till exempel hjärt- och kärlsjukdom, cancer eller typ 2-diabetes och bidrar till de allra flesta fallen av förtida död. Individer med ohälsosamma levnadsvanor lever i genomsnitt 14 år kortare än den som äter hälsosamt, inte röker, har en måttlig alkoholkonsumtion och är fysiskt aktiv. Primärvården har en central
Oncofetal Chondroitin Sulfate, leave me alone, please. Cancer, one of the most lethal diseases in the world, with a lack of efficient therapy for decades. Among the increasing research of potential therapeutic targets for cancers, oncofetal chondroitin sulfate (ofCS) came into our views. It is a special kind of chondroitin sulfate (CS), that is only expressed on the placenta and cancers and close
I detta projekt föreslås en automatiserad metod för att bedöma talförmågan hos barn med läpp, käk- och gomspalt på en tregradig skala. Genom djupinlärningsmetoder uppnås en träffsäkerhet upp mot 90% vid varje enskild bedömning. Läpp, käk- och gomspalt hör till en av dem vanligaste missbildningarna som kan uppstå under graviditeten, det som händer är att ansiktets olika delar inte sammanslutits på Cleft lip and palate belong to the most common deformities present at birth. The condition hampers normal speech development in children, and treatment involves both surgery and regular sessions with a speech pathologist. The speech pathologist assesses the child’s speech impairment stemming from the condition on a three-point scale: "Competent", "Marginally incompetent" and &q
Purpose: The purpose of this study is to investigate how a brand’s packaging design becomes iconic through entering pop culture/art. Design/methodology/approach: This paper is of qualitative nature, based on a traditional literature review along with multiple case-study research. This approach allows for deep analysis into the dimensions of iconic packaging. Finally, template analysis was made to
Abstrakt Bakgrund: I dagsläget finns bristfälligt kunskapsunderlag om distriktssköterskornas och sjuksköterskornas erfarenheter av att arbeta med det Svenska palliativregistret samt hur data från registret tillämpas i den kliniska utövningen i vårdandet av den döende patienten. Syfte: Syftet var att undersöka distriktssköterskors och sjuksköterskors erfarenheter av att arbeta med och registrera i
The introduction of fibers into concrete is a common way of reinforcing the mechanical properties and preventing cracking. The fibers act as bridges between the composite components and help reduce the porosity. Today, micrometer-sized fibers are widely used, but there is an increased interest in using smaller fibers e.g. carbon nanotubes (CNTs), as they are able to stop smaller cracks and the ini
