Purpose: Brand public is a new theory developed as a brand communication on social media. The aim of this thesis is to reveal the value creation of brand public in contrast to the values created by brand community Methodology: We apply a postmodern perspective and our study is constructionistic, therefore we have selected the qualitative approach called netnography. Theoretical Perspectives: We dr

Sammanfattning Examensarbetets titel: Sällanköpshandeln i förändring - En fallstudie om fysiska och digitala kanalers funktioner och utmaningar. Seminariedatum: 2018-06-01 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Mimer Berg, Ellen Fries, Jacob Lilja Handledare: Veronika Tarnovskaya Nyckelord: Digitalisering, detaljhandel, digital kanal, fysisk

Uppsatsen handlar om det ideala brottsoffret, jag har undersökt varför kvinnor betraktas som det ideala brottsoffret för våld i nära relationer. Med hjälp av Pierre Bourdieus teori om den manliga dominansen, R.W. Connells teori: hegemonisk maskulinitet och Nils Christies: ideala offer har jag granskat och tolkat empirin för att besvara forskningsfrågan. Genom kvalitativ textanalys har jag analyser

Det finns ett växande behov av miljövänliga sätt att transportera sig och därför har elcykeln slagit stort i Sverige. Elcykeln används ofta som transportmedel till och från jobbet men har potential att användas i andra sammanhang också. Miljöpåverkan orsakad av transport under semesterresor har uppmärksammats på senare tid. Samtidigt ökar efterfrågan på soft adventures, bekväma och tillrättalagda There is a growing demand for environmentally friendly ways of transportation, and therefore the electric bicycle has been booming in Sweden. The electric bicycle is often used as means of transportation to and from work, but has potential to be used in other situations as well. The environmental impact caused by transportation during holidays has recently gained attention. At the same time the de

Syftet med studien är att undersöka vilken roll tillit spelar i leverantörsrelationer samt om tilliten kan vara fördelaktig för båda parter. Studien är av kvalitativ karaktär med abduktiv ansats och den empiriska datan samlades främst in från semistrukturerade intervjuer. Det teoretiska ramverket tar sin utgångspunkt i transaktionskostnadsteorin. Denna teori har sedan valts att ställa i kontrast mThe purpose of this study is to examine what role trust plays in supplier relationships and if trust can be mutually beneficial for the parties involved. This study is of a qualitative character of abductive reasoning och the empirical data was mainly gathered through semi-structured interviews. The theoretical framework is based on Transaction Cost Economics.

Bakgrund: Människan är en aktiv varelse vars händer utför många dagliga aktiviteter i en mångfacetterad process. Arbetsterapeuter som möter personer med extensorsenskador på handen behöver kunskap om behandlingsmetoder och evidens i sin praxis vid rehabiliteringen. Metod: En litteraturöversikt innehållande åtta artiklar gjordes för att beskriva arbetsterapiinterventioner och dess fördelar och nackBackground: The human being is an active creature whose hands perform many daily activities in a multifaceted interaction. Occupational therapists working with extensor tendon injuries of the hand need knowledge about treatments and evidence in their practice. Method: A literature review of eight articles was made to describe occupational therapy interventions and its benefits and disadvantages to

The aim of this study was to explore how hospital nurses experience that the conditions for collaboration with colleagues are affected by turnover. Semi-structured interviews were conducted with six nurses working in a hospital setting. The collected material was analysed by using thematic analysis and three general themes were identified: Turnover as a resource, Turnover as a strain and The impor

Purpose: The purpose of this thesis is to contribute to the “Levers of Control” theory through empirical insights on the use of levers of control to control strategy and drive strategic change in a corporatized context. Methodology: A single-case study built on a qualitative research strategy around a revelatory case of corporatization has been chosen to fulfill the purpose of this study. Data co

The economy today is linear, which means that all products that are produced have an end of life. It is produced, used and recycled. In the future we are aiming for a circular economy where the products never become waste but instead is reused and remodelled to fill a new purpose. EU has taken on the Directive 2008/98/EC on waste which contains a waste hierarcy. The waste hierarcy aims to preventThe economy today is linear, which means that all products that are produced have an end of life. It is produced, used and recycled. In the future we are aiming for a circular economy where the products never become waste but instead is reused and remodelled to fill a new purpose. EU has taken on the Directive 2008/98/EC on waste which contains a waste hierarcy. The waste hierarcy aims to prevent

Big Data har kommit att bli ett populärt begrepp som av många ämnar beskriva de enorma mängder data som dagligen genereras av olika tekniska apparater. I takt med att mängden data ökat har fler organisationer börjat se dessa mängder som potentiellt värdefulla tillgångar, där mantrat trycks vara ”mycket data leder till bättre beslut”. Undersökningar visar dock att dessa organisationer ofta anses si

Syftet med studien är att undersöka hur en organisation arbetar och bör arbeta för att behålla sitt humankapital, samt hur ett aktivt arbete med Strategic Human Resource Management kan bidra till organisationens förmåga att uppnå varaktiga konkurrensfördelar enligt Resource Based View. Studien är av kvalitativ karaktär med en abduktiv ansats. Det empiriska underlaget utgår från fallföretaget där dThis study aims to examine how an organization works and should work to retain their human capital and how active work with Strategic Human Resource Management can contribute to the organisations ability to obtain sustained competitive advantage according to the Resource Based View. The studie is based on qualitative character with an abductive reasoning on the emperical data where the main empiri

The Cocktail party problem is a known problem within audiology and relates to a person’s ability to understand and separate speech from a noisy background with multiple speakers. This master’s thesis, in collaboration with Eriksholm Research Center, part of the company Oticon, developed a real-time system to help people with Hearing Impairment (HI) handle this problem by using a microphone array a

This study examined the sexual victimization experienced by men in Sweden. All types of sexual acts that were done against the true will of the person (regardless if the person explicitly said no or not) were regarded as sexual victimization. Areas of investigation were: common characteristics of male sexual victimization in Sweden, how men define their experiences, what effects sexual victimizati

Den ekonomiska krisen 2008 bemöttes i flera europeiska länder med åtstramningar av offentliga utgifter. Detta påverkade ländernas förmåga att bidra med social välfärd. Arbetsmarknadsforskning har lyft fram hur kollektivavtal kan spela en viktig roll för att understödja ansträngd, statsfinansierad välfärd genom att tillgodose arbetstagare med trygghet på arbetsmarknaden. Samtidigt är även kollektiv

Parkinsons sjukdom är den näst vanligaste neurologiska sjukdomen efter Alzheimers sjukdom och drabbar årligen runt 2000 personer i Sverige. Sjukdomen drabbar oftast personer över 55 år och ger problem med nedsatt rörelseförmåga, ofrivilliga skakningar och stelhet. Idag finns ingen behandling som botar Parkinsons, och det största hindret mot utvecklingen av en effektiv behandling är bristen på kunsThe 13C mobility and cross-β-sheet structure of lipid-protein co-assemblies formed by incubating ganglioside GM3-containing model membranes with the amyloid protein α-synuclein were investigated by solid-state NMR and wide-angle X-ray scattering (WAXS) at varying lipid-to-protein ratios and membrane compositions at body temperature. The POPCGM3 model membrane was characterized by PT ssNMR and X-ra

As global warming continues to change the global climate, extreme weather events become more common. The effects of such events vary regionally due to both natural and anthropo- genic influences. This study identifies the main mechanisms causing coastal erosion in Äng- elholm and evaluates the adaptation measures implemented by the municipality. A case study of Vejbystrand, a sandy beach in the mu

The purpose of this study is to explore whether communicating the liabilities of newness can justify young ventures’ offshoring decisions to such an extent that it moderates country-of-origin (COO) effects. We adjust the established concept of COO effects to the entrepreneurial context and therefore include the country of ownership (CO) instead of the country of design (CD) next to the commonly us