Zelenskyj – Defending the Democratic Spirit : a semiotic case study on political personalisation
Since Russia initiated their war in Ukraine February 2022, Ukrainian President Volodymyr Zelenskyj went from being a national celebrity to becoming a global phenomenon. With international news media reporting on his every move, the representation of Zelenskyj has become central to how distant audiences make sense of the war, gaining immense popularity among Western audiences particularly. For Ukra