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Grating-based X-ray interferometry is a promising imaging technique for visualizing soft biological tissues such as muscles or lungs, which are often difficult to distinguish using conventional absorption-based X-ray imaging. It enables the retrieval of absorption, 2 directional differential phase and dark field signal from a single shot measurement. In this work a single grating imaging experimen

Syftet med denna uppsats är att fördjupa förståelsen för hur poliser upplever och hanterar möten med personer som lider av psykisk ohälsa och missbruksproblematik samt hur de positionerar sitt yrkesansvar i relation till andra samhällsaktörer. Uppsatsen utgår från Thomas F. Gieryns teori om gränsarbete, men bygger vidare på Andreas Liljegrens uppdelning av teorin för att tydligare särskilja olika

In light of the recent austerity measures affecting cultural policy in several Western countries, this thesis aims to investigate the values mobilised by a cultural festival in Cologne, Germany, to justify its activities to financiers. A qualitative case study approach was adopted, involving interviews with festival representatives and document analysis of funding applications. Drawing on Boltansk

Involuntary celibates, more commonly known as incels, have increasingly drawn scholarly attention for their expression of fatalism, misogyny, and appraisal of violence. While existing literature has addressed the risk of radicalization and the ideological content within this online community, less work has examined how male incels narratively construct their collective identity and how these narra

As the media landscape is undergoing significant changes and becoming increasingly polarized, much due to the rise of social media, it creates complexities as well as opportunities for marketers to create consumer brand engagement. Within the field of entertainment this becomes particularly important as engaged consumers are fundamental for brands to succeed. Thus, the purpose of this study is to

This study explores how Olympic legacy is leveraged as a branding tool by the International Olympic Committee and host nations, applying Mats Urde's Brand Identity Matrix to the Opening Ceremonies of Paris 2024, Rio 2016, and Beijing 2008. We conduct a qualitative analysis of secondary data to uncover key alignments and misalignments in legacy communication. We develop a Dual Mission Framework

The introduction of private label brands (PLBs) have transformed the landscape of grocery retail, challenging the dominance of manufacturer brands (MBs) and redrawing the lines of in-store competition. As shelf space plays a critical role in shaping consumer behavior at the point of purchase, this study investigates whether Swedish grocery retailers allocate shelf space to PLBs in ways that exceed

This study delves into the role of films, particularly animated films, in shaping and reshaping international audiences’ perceptions and tourist intention of a destination.Data were collected qualitatively through semi-structured interviews with multicultural participants studying at Lund University, both before and after watching the movie.Movie attributes model (Place-Performance-Personality mod

This introductory chapter outlines the foundations of the study by contextualizing the role of legitimacy, corporate responsibility, and crisis communication in contemporary global business. It begins by establishing the theoretical significance of organizational legitimacy, particularly in ethically sensitive industries such as infant nutrition. The chapter problematizes the disjunction betwe

This research examines adult consumers’ inclination towards beauty brands in connection to the phenomenon; “Sephora Kids.” Focusing on consumers' ethical considerations, this research investigates whether child-targeted marketing influences beauty consumers’ inclination toward these beauty brands.

This research aims to explore how consumer navigate their behavior in response to conflicting ethical dilemmas, in which a brand that was once perceived as ethical breaches its commitments and thereby becomes unethical in public discourse. The theoretical lens of Boltanski and Thévenot’s (2006) Economies of Worth serves as a lens to explore how the participants navigate ethical brands becoming une

Keywords: Retro branding, message framing, message sequencing, nostalgia proneness, consumer innovativeness, willingness to try, Fast-moving consumer goods, new product brands, retail environment. Purpose: The study addresses the limited understanding of retro branding´s effectiveness in retail environments, particularly for new FMCG product brands without established heritage. It explores how

This study explores the underlying motivations that lead middle-class consumers to eschew visible branding in favor of more inconspicuous forms of brands in their expression of self. Within the framework of contemporary Consumer Culture Theory, identity construction through symbolic consumption has been extensively examined. In this context, fashion, particularly the use of branded logos, has b

Title: Cross-Cultural Brand Perception and Purchasing Motivation: Exploring Chinese and Swedish Consumer Responses to Volvo and BYD Date of seminar: 05-06-2025 Course: BUSN39 - Degree Project in Global Marketing - Master Level Authors: Yujing Jiang and Xinlei Liu Supervisor: Veronika Tarnovskaya Keywords: International Brand, Brand Perception, Purchasing Motivation, Cross-culture, Home Country &am

Title: The Emotional Bond: Exploring Emotional Brand Attachment in the Direct-to-Consumer (D2C) Model Course: BUSN39 - Degree Project in Global Marketing Authors: Oskar Andersson, Luca Pedrotti Supervisor: Jon Bertilsson Purpose: The study aims to uncover the key drivers that foster emotional brand attachment within the D2C model. Methodology: A qualitative research design was employed and data wa

Title: Hedging with Heritage: Investigating the risk-mitigating role of Corporate Brand Heritage Course: BUSN39 - Degree Project in Global Marketing Purpose: This study aims to examine the relationship between corporate brand heritage and their stock price volatility. Methodology: A quantitative approach is employed, using researcher-assigned formative indicators to quantify corporate brand herit

Automatisk sömnklassificering med hjälp av artificiell intelligens. Sömn är avgörande för vår hälsa, men att manuellt analysera sömn är både tidskrävande och kostsamt. Genom att använda artificiell intelligens har vi utvecklat en metod som automatiskt kan klassificera sömnstadier baserat på EEG-signaler, vilket kan effektivisera sömnanalys. Människor spenderar ungefär en tredjedel av sina liv sHistorically, sleep stage classification has relied on manual scoring performed by experienced professionals. In recent years, the emergence of machine learning has enabled the automation of this process, thus saving both time and resources. Many of these sleep staging models depend on data which already has been annotated by a professional, but a few try to exploit the vast amount of unlabelled d

Purpose: The purpose of this paper is to examine the effects of nostalgic short-form video on visit intention, including the interaction of nostalgia to perceived self-continuity, attitude towards location, and previous travel experiences. Methodology: The study uses an experimental design that compares individuals’ responses to nostalgic vs non-nostalgic short-form video. Multiple regression an

Purpose: This thesis investigates how the source of product recommendations, specifically, whether delivered by a human expert or an AI system, affects consumer trust and subsequent purchase intentions during the evaluation stage of the online consumer journey. The research further examines how these effects are moderated by the level of perceived risk. Main Research Question: How does the use of