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Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens

The primary objective of this study is to explore and define digital competence from a customer perspective and to examine its impact on an organization's customer-based brand equity. This involves understanding how digital competence influences customer perceptions and contributes to the value of a brand in the digital realm.Design/methodology/approach100 qualitative surveys were conducted to gat

McGee's Counterexample to the Ramsey Test

Vann McGee has proposed a counterexample to the Ramsey Test. In the counterexample, a seemingly trustworthy source has testified that p and that if not-p, then q. If one subsequently learns not-p (and so learns that the source is wrong about p), then one has reason to doubt the trustworthiness of the source (perhaps even the identity of the source) and so, the argument goes, one has reason to doub