Public Service jakt på den unga nyhetskonsumenten - En kvalitativ fallstudie om hur SVT bygger relationer till unga vuxna på sociala medier
Today, social media platforms have become the main source of news information among young adults. The traditional broadcast media is no longer enough to reach the target audience, which has put pressure on public service media to review and develop how they communicate. One way to remain relevant and maintain the position as a legitimate news actor is to establish and build relationships with youn
