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Examensarbetets titel: Ett starkt varumärke – Ökad tolerans? – En kvalitativ studie om individanpassad marknadsföring från ICA och Nelly.com ur ett konsumentperspektiv. Seminariedatum: 2018-06-01 Kurs: FEKH29, Business Administration: Bachelor Degree Project in Marketing Undergraduate Level, 15 poäng. Författare: Louise Johansson, Olivia Lardin & Ronja Tengblad Handledare: Clara GustafssonTitle: A strong brand – increased tolerance? – A qualitative study about personalized marketing from ICA and Nelly.com from a consumer perspective. Seminar date: 2018-06-01 Course: FEKH29, Business Administration: Bachelor Degree Project in Marketing Undergraduate Level, 15 University Credit Points (ECTS). Authors: Louise Johansson, Olivia Lardin and Ronja Tengblad Advisor: Clara Gustafsson K

En majoritet av människorna i den industrialiserade delen av världen använder Internet varje dag. Det sker ett pågående skifte från fysisk handel till e-handel, vilket innebär att Internet i benämningen handelsplats växer snabbt. Denna uppsats behandlar försäljning på Internet i kombination med den EU-rättsliga regleringen av vertikala avtal. Syftet med arbetet är att utreda de rättsliga konsekvenA majority of the people in the developed world use Internet on a daily basis. There is a shift from physical commerce to e-commerce, meaning that Internet as a market place is growing rapidly. This paper investigates online sales combined with the EU regulation regarding vertical agreements and its purpose is to investigate the legal consequences of online passive sales. In order to achieve the s

Title: Designing a new warehouse to improve space utilization and handling efficiency: A case study of a production warehouse Authors: Emil Niklasson, Erik Ramström Supervisor: Joakim Kembro, Department of Industrial Management and Logistics, Faculty of Engineering, Lund University Problem description: The focus on warehousing has grown in the industry during the 21st century to increase the compe

This thesis explores the differences between how Japanese native speakers use insults and derogatory language toward men and women. Initially, impoliteness is described as an area of sociolinguistics that explores face-threatening acts, the offensiveness of which is modified by various factors, such as the interlocutors’ relationship and gender. Then, gendered language is described as a subset of

Background: Lumbar spine radiography has limited diagnostic value but low radiation dose compared with computed tomography (CT). The average effective radiation dose from lumbar spine radiography is about 1.1 mSv. Low-dose lumbar spine CT may be an alternative to increase the diagnostic value at low radiation dose, around 1 mSv. Purpose: To determine the optimal settings for low-dose lumbar spine

Poly(styrene-graft-ethylene oxide), having alkyl chains (C-12 or C-18) on the polystyrene main chain or on the poly(ethylene oxide) (PEO) side chains, were synthesized. The main chain was alkylated by first ionizing amide groups in a styrene/acrylamide copolymer with tert-butoxide, and then using the amide anions as sites for reactions with 1-bromoalkanes. An excess of amide anions was used in the

Popular Abstract in Swedish I samband med 1990 års skattereform förändrades den allmänna inkomstskatten i grunden. Bl.a. infördes skilda skatteskalor för arbetsinkomster och kapitalinkomster. Inkomster som genereras av arbete beskattas progressivt med 45-75 % men avkastning av kapital proportionellt med 30 %. Allokering av inkomst till respektive inkomstkategori har därför stor betydelse i skattesSince the tax reform of 1990 the Swedish tax system separates earned income and capital income. On earned income such as "income from business" taxes and fees leads to a total margin tax burden that vary between 45 and 75 %. This margin effect can be compared to the 30 % proportional income tax on capital income. The allocation of income to earned income or capital income is therefore an important

I avhandlingen studeras migration i form av anhöriginvandring till Sverige. I fokus ställs parförhållande där parets seriositet prövas av Migrationsverket. Parets väg genom ansökningsprocessen beskrivs liksom den legala ramen kring anhöriginvandring. Vidare tar avhandlingen upp handläggning av anhöriginvandring och vilka föreställningar om anhöriginvandring och seriösa parförhållanden som finns, d

The aim of this project is to explore and understand the combustion phenomenon in engines operating on gaseous fuels, and develop technologies as an alternative to the present diesel engine technologies for heavy duty applications; which are facing severe challenges like stringent emissions norms, high technology costs and unsustainable fuel supply. The studies presented in this thesis focus on th

Popular Abstract in Swedish Reumatoid artrit (RA) även kallat ledgångsreumatism, är en ledsjukdom som innebär inflammationer i kroppens leder. Sjukdomens symptom är smärta, trötthet, nedsatt fysisk kapacitet med svullna, ömma leder. Kvinnor drabbas i större utsträckning av ledgångsreumatism än män. Sjukdomen är kronisk och behandlas med antireumatiska läkemedel samt kompletterande teambaserad beha

OBJECTIVE: To investigate effects of lipid lowering drug, simvastatin, on apolipoprotein M expression in the hyperlipidemic mice and in hepatic cell line, HepG2 cells. METHODS: Swiss male mice were randomly divided into the high fat group and control group, and were intragastrically fed with 0.9% saline (control group) or lipid emulsion (high fat group) at the daily dosage of 15 ml/kg body weight

INTRODUCTION In the last years a lot of researches about source separation have been realized, like extraction of a signal of interest (vocal recognition application), identification of which source gives which sound (motor engine applications) or noise source characterization (environmental application). Most of these techniques for sound source estimation use the signal-subspace approach, where

Many actors in the construction sector as well as in the research community emphasize the importance of experience feedback and knowledge building in order to streamline and improve the working methods. Taking advantage of positive experiences, sharing them with colleagues and documenting them within the organisation can be useful for future projects. On the other hand, negative experiences should

In later time many companies have faced a major strategically change of focus and companies that have previous acted as traditional product manufacturers now describe themselves as providers of complete solutions. Tetra Pak Processing Systems, operating in the liquid food processing industry, has faced an increased level of competition the past years. The globalization of the industry means that c

This master thesis analyzes the accounting and auditing reforms in the Post-Soviet world. It is the very interesting issue, because comparing with the rest of Europe and Asia the former soviet countries have extra challenges in this process. They are not only trying to adopt international accounting and auditing standards, but also move away from command economy which is not an easy task. The regu

Public space are open spaces and areas where people in the city move around, get together and play, regardless of background, age, ethnicity, gender and income. This is particularly important in poor neighborhoods where people have no access to places where to socialize. Well designed and planned public spaces are symbols of several important aspects of a city; health, safety, culture and local ec

Apolipoprotein M (apoM) is a novel apolipoprotein presented mostly in high-density lipoprotein (HDL) in human plasma. Previously we have reported that both leptin and leptin receptor are essential for apoM expression in vivo. The expression of apoM is lower in the leptin deficient (ob/ob) mouse and leptin receptor deficient (db/db) mouse than in the normal mouse. In the present study, however, we

The Danes’ have the highest municipal waste generation per capita in the European Union and it is estimated that 40% of residual waste is biowaste. Fortunately, it is possible to address environmental pressures and counteract resource loss from incineration by the process of bio-gasification of collected biowaste in Denmark. However, despite efforts to reduce barriers of convenience and accessibil

Purpose: The purpose of this study is to generate and provide suggestions for strategic actions, adjusted to conditions on the market, on how train operators, operating in a mature, saturated and highly competitive passenger transportation industry, should create an attractive customer offer for business travellers. Methodology: This study is based on a case study of the Swedish train operator SJ.

The quality of piped drinking water in Maputo is generally poor and it affects many people, in particular the poor living in areas with inadequate or insufficient water distribution systems. In Mozambique, the chemical disinfectant, Certeza (containing diluted sodium hypochlorite), is used to treat domestic water at the consumers’ end. It is well known that chlorine products used for disinfection