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Abstract Title: Consumer perception of mobile marketing Institution: Department of Service Management, Campus Helsingborg, Lund University Level: Master’s degree Authors: David Zetterlund and Jonas Lörnell Supervisors: Jessica Enevold and Katja Lindqvist Issue: Mobile marketing is the fastest growing category of advertising right now. Mobile marketing allows direct-targeted advertising to users an
Ethnic discrimination, like most other socially pathological practices, does not yield itself easily to legal regulation. On the one hand, it is often difficult to amass evidence and present proof of the unlawful nature of many practices, which are experienced as discriminatory by some citizens. On the other hand, the law is far from the exact, logically coherent, impartial, independent, and effec
Anthropogenic radionuclide concentrations have been determined in seawater and sediment samples collected in 1991, 1994 and 1996 in the Eurasian Arctic shelf and interior. Global fallout, releases from European reprocessing plants and the Chernobyl accident are identified as the three main sources. From measurements in the Eurasian shelf seas it is concluded that the total input of Cs-134, Cs-137
Colorectal cancer (CRC) is one of the most common forms of human cancer worldwide with approximately 1 million new cases detected every year. CEA is currently the only accepted CRC marker incorporated into clinical practice, where it is used for early detection of metastasis in follow-up of patients having stage II and III disease, and for monitoring response to adjuvant treatment. However there a
Popular Abstract in Swedish Denna avhandling är en sammanläggningsavhandling som består av fyra artiklar inom arbetsmarknadsområdet. Den första artikeln behandlar en personalförstärkning till arbetsförmedlingen. Metoden har bestått i att jämföra tre arbetsförmedlingskontor som erhållit stora personalförstärkningar med tre kontor som inte fått någon personalförstärkning alls. Resultaten tyder på atThis thesis results from four research projects. The issues addressed in the projects are different types of labour market information problems. The purpose of the first article is to contribute to a better empirical under- standning of how an increase of staff at the Public Employment Service affects job seekers. In 1987, the Swedish Government decided to grant the Labour Market Administration ex
The overall aim of this thesis was to describe changes in the prevalence and severity of periodontal diseases and to identify risk factors for severe periodontal disease in adults living in Jönköping County, Sweden, by analysing the cross-sectional, epidemiological studies that had been carried out in the city of Jönköping in 1973, 1983, and 1993. Individuals were randomly selected from the follow
Popular Abstract in Swedish Molekylärgenetiska och funktionella studier av BCR/ABL1 fusionsgenen: Det finns tre sorters blodkroppar, röda, vita och trombocyter, som alla bildas från gemensamma stamceller i benmärgen. När stamcellerna delar sig bildas det antingen nya stamceller eller förstadier till blodkroppar som efter ytterligare delningar blir till mogna blodkroppar. Ibland uppkommer särskildThe BCR/ABL1 fusion gene is associated with chronic myeloid leukemia and a subgroup of acute lymphoblastic leukemia. The general aim of this thesis was to increase the understanding of BCR/ABL1-induced leukemogenesis by molecular and functional studies of this fusion gene. In Article I, an experimental U937 cell line model with inducible expression of BCR/ABL1 was established and characterized. Ex
PURPOSE: The purpose of this study was to report an initial experience with the endovascular repair of descending thoracic aortic aneurysm. Complications and intermediate-term morphologic changes were identified with the intent of altering patient selection and device design. METHODS: Endografts were placed into 25 patients at high-risk for conventional surgical repair over a 3(1/2)-year period. D
Background: The conclusions that emerged from my prior C-level essay formed my opinion that segregation has a negative effect on the learning of the Swedish language. Segregation creates an atmosphere where the identity development of immigrant pupils can be damaged with the result of low self-esteem, which influences the education in a negative way. The future of immigrant pupils doesn't look
Produkter som härrör från olika naturliga källor har använts i tusentals år av människor för deras vardagliga behov. Av dessa naturliga källor var växterna det mest prisvärda. Växtbaserade produkter användes för skydd, mat och som läkemedel. De medicinska egenskaperna hos växtbaserade produkter spelade en viktig roll i forntida civilisationer, och även i dagens dagar är de användbara på grund av dProducts derived from different natural sources have been used for thousands of years by human beings for their everyday needs. Out of these natural sources, plants were the most affordable. Plant-derived products were used for shelter, food, and as medicines. The medicinal properties of plant-derived products played an important role in ancient civilizations, and even in the present days they are
This dissertation examines the determinants and consequences of immigrant-native intermarriage in two Nordic countries, Sweden and Denmark, between 1980 and 2011. An increase in immigration during the second half of the twentieth and early twenty-first century in the countries under study was accompanied by an increase in intermarriage. However, the marriages of natives and some immigrant groups a
BACKGROUND: Rehabilitation pathways are crucial to reduce stroke-related disability. Motivational Interviewing (MI), as a person-centered complex intervention, aimed to empower and motivate, and could be a resource to improve rehabilitation outcomes for older stroke survivors. The IMAGINE project aims to assess the impact of MI, as a complement to standard geriatric rehabilitation, on functional i
The 3.1- and 3.7-km-deep FFC-1 and DGE-1 geothermal explorations wells drilled into the Precambrian crystalline basement on the southern margin of the Fennoscandian Shield are evaluated regarding experiences from drilling, geological conditions, and thermal properties. Both wells penetrate an approximately 2-km-thick succession of sedimentary strata before entering the crystalline basement, domina
Abstract: RIS3 is a policy initiative aiming to achieve structural change. Structural change needs to consider the processes and means through which (innovation) policies can facilitate a radical transformation by substantially changing a regional economy’s competitive bases. In this paper, we are interested in studying how certain policy instruments are actually implemented, and how the capabilit
In the recent past, social media has gradually evolved from a platfrom for communication and personal exchange to a space where contemporary consumer desires are awakened, directed, and also fulfilled. Instagram, in particular, is one of the social media platforms that has made specific design decisions to combine the social and entertaining aspects of the native, virtual social media experience w
Objectives: Routines for school hearing screening vary between municipalities in Sweden, and no study has been carried out to investigate how this is conducted throughout the country. The aim of the present study was to determine the extent of school hearing screening, and how it is performed in all the municipalities in Sweden. Methods: An online survey was used to collect information on school h
Background: Point-of-care lung ultrasound (LUS) score is a semiquantitative score of lung damage severity. High-resolution computed tomography (HRCT) is the gold standard method to evaluate the severity of lung involvement from the novel coronavirus disease (COVID-19). Few studies have investigated the clinical significance of LUS and HRCT scores in patients with COVID-19. Therefore, the aim of th
This thesis is an exploratory, descriptive and comparative study of teachers’ focus and teaching methods in Spanish as a third language (L3) in Sweden. The curriculum of Modern Languages emphasizes communicative competence and the purpose of the study is to examine how this is applied in the teaching of the course Spanish 4 and how the students progress during the course. Five teachers at four Sen
Summary. This review describes the background for the development of recombinant FVIIa (rFVIIa; NovoSeven) for use in haemophilic patients with inhibitors. The first proof of principle for using pharmacological doses of FVIIa as a haemostatic agent was obtained by producing small amounts of pure plasma-derived FVIIa, which showed encouraging effect in two patients with haemophilia A and inhibitors
General syllabus for third-cycle studies in Social Anthropology Page 1 of 10 Faculty Board GENERAL SYLLABUS FOR SOCIAL ANTHROPOLOGY Reg. No. U 2025/222 Date 2025-04-24 General syllabus for third-cycle studies in Social Anthropology General syllabus for third-cycle studies in social anthropology was approved by the Faculty Board of Social Sciences 24 April 20204, reg. no U 2025/222 Studies in line
https://www.soc.lu.se/en/sites/soc.lu.se.en/files/2025-05/asp_social_anthropolgy_20250424.pdf - 2026-06-03
