No title
Examensarbetets titel: Differentiering inom detaljhandeln: kundperspektiv på alternativutvärderingen mellan detaljhandlare inom hemelektronik Seminariedatum: 5 juni 2026 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 hp Författare: Bernard Bezerra, Felix Lindholm Handledare: Annette Cerne Fem nyckelord: Detaljhandel, Hemelektronik, Alternativutvärdering, DifferentieringTitle: Differentiation in retail: A customer-centric perspective on alternative evaluation between retailers in the consumer electronics industry. Seminar date: 5th of June 2026 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 Credits Authors: Bernard Bezerra, Felix Lindholm Advisor/s: Annette Cerne Key words: Retail, Consumer, Electronics,
