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Examensarbetets titel: Ett starkt varumärke – Ökad tolerans? – En kvalitativ studie om individanpassad marknadsföring från ICA och Nelly.com ur ett konsumentperspektiv. Seminariedatum: 2018-06-01 Kurs: FEKH29, Business Administration: Bachelor Degree Project in Marketing Undergraduate Level, 15 poäng. Författare: Louise Johansson, Olivia Lardin & Ronja Tengblad Handledare: Clara GustafssonTitle: A strong brand – increased tolerance? – A qualitative study about personalized marketing from ICA and Nelly.com from a consumer perspective. Seminar date: 2018-06-01 Course: FEKH29, Business Administration: Bachelor Degree Project in Marketing Undergraduate Level, 15 University Credit Points (ECTS). Authors: Louise Johansson, Olivia Lardin and Ronja Tengblad Advisor: Clara Gustafsson K

Understanding factors that limit gene flow through the landscape is crucial for conservation of organisms living in fragmented habitats. We analysed patterns of gene flow in Elater ferrugineus, an endangered click beetle living in old-growth, hollow trees in a network of rural avenues surrounded by inhospitable arable land. Using amplified fragment length polymorphism (AFLP) data, we aimed to eval

Popular Abstract in Swedish Vid 1990-talets början drabbades Sverige av en omfattande lågkonjunktur. De unga som då skulle etableras på arbetsmarknaden var födda kring 1970-talets mitt. De fick erfara arbetslöshet och socialbidragstagande i avsevärt högre omfattning än någon tidigare generation i den moderna svenska välfärdsstaten. Trots ett förbättrat arbetsmarknadsläge fanns en grupp unga vuxna In the early 1990s a severe economic recession struck Sweden. The generation about to establish themselves on the labour market at this time were born in the mid seventies. They experienced unemployment and welfare dependency to a considerably higher extent than any previous generation in the modern Swedish welfare state. Despite the recovery of the Swedish economy a group of young adults, now in

Om en varumärkesinnehavare har intresse av att upprätthålla registreringen av sitt varumärke måste detta användas på ett vis, vilket uppfyller det så kallade användningstvångets krav. Dessa krav är i huvudsak desamma oavsett om varumärkesanvändning bedöms mot bakgrund av EU:s varumärkesdirektiv eller EU:s varumärkesförordning. Syftet är att i denna uppsats ge läsaren insikt i hur en varumärkesinneIf a proprietor of a trade mark has an interest in maintaining the registration of its trade mark, the proprietor must use the trade mark in such a manner that it constitutes genuine use. It should be noted that the requirements of use are essentially the same regardless of whether the assessment of use is done in light of the EU trade mark directive or the EU regulation concerning Community trade

Background/Purpose
Global competition, an increased focus on market requirements, advances in information and communication technology as well as in international freight systems, are some factors that have caused global companies to review their distribution networks. Upon assessing Ericsson’s distribution network, a need for transit terminals has been acknowledged by the company. Thes

Objective: The novel axial flow left ventricular assist device HeartMate II was introduced into clinical practice in Europe as part of the pilot study and after CE approval in November 2005. In order to get an overview of the use and performance of the device in Europe a group of investigators was founded to compare the initial results. Methods: In a retrospective analysis of the first 101 consecu

This essay studies the frequent habit of using Orthodox icons in the Church of Sweden. Over the last 30 years, these icons have become very popular. How come a symbol, traditionally foreign to the Swedish, Lutheran tradition, has become so accepted? Is the use of icons an expression of a shift of religious practice in Sweden today? Interviews were conducted with people employed by the Church, who

Syfte: Syftet med vår studie var att undersöka hur personer med afasi upplever sin kommunikation och livskvalitet och om upplevelsen har ett samband med svårighetsgrad av stroke, svårighetsgrad av afasi samt kognitiv förmåga. Metod: I studien ingick 30 deltagare som fått afasi till följd av en ischemisk stroke. Tre månader efter insjuknandet genomförde deltagarna Comprehensive Aphasia Test (CAT).

Syfte: Studiens syfte var att undersöka om elevers resultat på delar av ett språkligt test (CELF-4) korrelerar med deras skattning av interaktion och kommunikation i klassrummet (ASIK Express). Vidare undersöktes hur elever skattar påståenden ur ASIK Express som specifikt berör interaktion och kommunikation. Metod: Deltagare bestod av 97 elever från en kommun i södra Sverige. Deltagarnas svar på AThesis: The purpose of this study was to investigate whether students' results on parts of a language test (CELF-4) correlate with their assessment of interaction and communication in the classroom (ASIK Express). Furthermore, it was examined how students valuate statements specifically concerning interaction and communication from ASIK Express. Method: 97 students from a municipality in south

Entrepreneurial intentions have been identified as a relevant precursor to entrepreneurial behavior; however, the complexities of entrepreneurial intention remain under-explored. This study examines the impact of offspring involvement with parental businesses on their entrepreneurial career intentions and the indirect roles of perceived desirability and perceived feasibility. Building primarily on

2024 godkände Lunds kommun en ny strategi för utveckling av Lunds stadskärna. I strategin läggs ett anmärkningsvärt förslag fram: att ta bort de vanliga stadsbussarna från stadskärnan, och ersätta dem med lokala minibussar. Små stadskärnebussar är i sig inget nytt koncept, men fungerar vanligen som ett komplement till den ordinarie kollektivtrafiken; inte som en ersättning. Studier av jämförbara lIn 2024, Lund municipality approved a new strategic document about enhancing the city centre of Lund. In this document, a questionable suggestion is put forth: to replace the buses serving the city centre with minibuses. City centre minibuses is not an entirely new concept; however, it is conventionally used as a complement to ordinary buses rather than as a replacement. Studies on similar measure

Purpose: To compare management and outcomes for critically ill women and men with sepsis in the emergency medical services (EMS), the emergency department (ED) and the ICU. Methods: We used two prospectively compiled Swedish national quality registers, the National Quality Sepsis Registry and the Swedish Intensive Care Registry to identify a nationwide cohort of 2720 adults admitted to an ICU with

Background: Posterior fossa tumours (PFT) are the most common childhood brain tumours, and children treated for these tumours are at increased risk of persistent speech, language and/or communication difficulties. Such difficulties have often been described in association with the postoperative complication cerebellar mutism syndrome (CMS), but can also occur in children without a period of mutism

The important role of fire in regulating vegetation community composition and contributions to emissions of greenhouse gases and aerosols make it a critical component of dynamic global vegetation models and Earth system models. Over two decades of development, a wide variety of model structures and mechanisms have been designed and incorporated into global fire models, which have been linked to di

Background Amyloidosis is a rare multi-system disorder associated with frequently delayed diagnosis, enormous disease burden and psychosocial distress. Methods Systematic assessment of needs was performed by a subtype-spanning questionnairebased survey within the AMY-NEEDS research and care program. Results 118 patients with proven amyloidosis (62.7% ATTR, 22.0% AL, 15.3% other forms) were include

OBJECTIVESThe symposium will provide the know-how about powered mobility use in children with Spinal Muscular Atrophy Type I. Define what are the barriers of their mobility and how powered mobility can facilitate participation and social interaction. Disseminate the importance of family involvement in early powered mobility through the use of adapted motorized devices supporting development of fun

Shunting yards are one of the main areas impacting the reliability of rail freight networks, and delayed departures from shunting yards can further also affect the punctuality of mixed-traffic networks. Methods for automatic detection of departures, which are likely to be delayed, can therefore contribute towards increasing the reliability and punctuality of both freight and passenger services. In

Background Patients with acute and chronic pain have a significantly reduced quality of life, and it is a clinical impression thatunhealthy lifestyle influences the experience of pain. To evaluate this, surgery can be seen as a controlled trauma and acutepain model with standardised guidelines. The aim was to investigate the association between lifestyle risk factors and experience of heavy postop