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The purpose of this study is to investigate the relationship between the brand image of an incumbent manufacturer and the purchase intention for a brand extension characterized by a disruptive innovation, and to assess the effects of a sub-brand strategy. This study involves inferential survey research with a conclusive and descriptive nature. Data has been collected through a cross-sectional desi
An energy transition from centralised and fossil-fuelled installations towards decentralised and renewable energy has been advocated by governments, businesses and academia. In the EU it has become a regional strategy, and a desire of citizens, to enable communities to take an active role in the energy market in the hopes of transitioning to an increasingly local, renewable and participatory futur
Att lämna missbruk kan innebära en rad sociala problem med bland annat ensamhet som följd. Syftet med denna studie är dels att få en ökad förståelse för bakgrunden till uppbrott från missbruk, dels att undersöka vikten av kvinnlig gemenskap i samband med att kvinnor bryter med missbruk samt hur de har det under tiden som följer i nykterheten. Den empiriska grunden bygger på intervjuer med åtta k
In 2014, the sharia-ruled Aceh province of Indonesia legislated bylaw qanun jinayat no.6/2014, which criminalised same-sex acts, and imposed a caning punishment consisting of a hundred lashes if a person was found guilty. The law impelled a hunt and persecution of LGBT (Lesbian, Gay, Bisexual, Transgender) individuals, thereby worsening discrimination against the already hampered LGBT community. T
Trots barnvaccinationernas stora framgång finns det föräldrar som är tveksamma eller motsätter sig till att vaccinera sitt barn. Syftet med studien var att undersöka specialistsjuksköterskans erfarenheter av att möta föräldrar som är tveksamma eller väljer att avstå vaccinera sina barn inom barnhälsovården. För att få syftet besvarat har 20 specialistsjuksköterskor intervjuats. Kvalitativ innehåll
The purpose with our thesis is to describe and analyse how the Swedish universities can make their audit education relevant and in line with the requirements for the future external audit market. The thesis has an abductive approach and we use a qualitative method in our research, this to get more dept in our study. This has been done by a number of semi-structured interviews, both by phone and in
This report evaluates the new project FiP, First Responder, at Gästrike Fire Department. It focuses on the socio-economic benefits relative the costs. The additional costs for the project are identified. Then an average time difference, between the first responder and the next fire unit on the scene, is calculated based on the incident reports from the Swedish SOS [emergency response services]. Fi
The aim and purpose of this paper was to examine the images of children and parenting, with a focus on parental separation and reconstruction of family and parenthood, which was constructed in internet forums. Which pictures emerge of separated mothers and fathers? My material was obtained from two large community pages for parents on internet. In my analysis I have chosen to be inspired by discou
Greece in a period of financial crisis (2008-2013) is questioning the success of its policy implementation. The training centers for the intellectually disabled, as implementers of policies and programs on a national and European level, also question that success. Using Foucault’s concept of power relations within society, it is aimed to find whether policies and programmes for the intellectually
Uppsatsen handlar om vilken betydelse etablerade regionala resurser har för lokaliseringen av ny industriverksamhet. Som exempel används biltillverkaren National Electric Vehicle Sweden (NEVS) etablering i Trollhättan. Med resurser åsyftas arbetskraft, underleverantörer, kapital och infrastruktur. År 2011 gick biltillverkaren Saab Automobile i konkurs och i slutet av sommaren 2012 köpte Nevs konku
Popular science summary New microalgal strains for converting CO2 rich flue gasses into valuable biomass Global depletion of fossil fuels and climate change due to Green House Gases (GHGs) emissions are presently faced two serious challenges. It has been known from quite long that increasing concentration of greenhouse gases (mainly CO2) in the atmosphere is the key cause for global climate chan
Sammanfattning Titel: Chefens stöd i relationen till sina medarbetare: en studie kring hur stöd för frontpersonal upplevs genom relationen mellan frontpersonal och deras chefer Universitet: Lunds Universitet, Campus Helsingborg, Institutionen för Service Management Kurs: KSKK01, Service Management: Examensarbete för kandidatexamen, 15 hp, VT2013 Författare: Sofie Fredriksson & Sara Thorén Han
Abstract This essay will examine if there is a possibility that the Millennium Development Goal number 3 (MDG 3) can be achieved by year 2015 in Bangladesh. Therefore, an examination will be performed of the report The Millennium Development Goals, Bangladesh Progress Report 2011. Focus will be on MDG 3 which aims on promoting gender equality and women’s empowerment for instance in Bangladesh. In
