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Thesis Purpose The purpose of this thesis is to deepen the knowledge in the phenomenon of brand experience by exploring components of online-only brand experience. Methodology A social-constructivist and interpretivist perspective guided the research to adopt a qualitative strategy with exploratory and phenomenological stance. Following an abductive approach and the hermeneutic circle technique, e
Abstract: Southern Africa has already since the onset of the fertility transition recorded levels that are remarkably low in comparison with the other sub-Saharan regions. Theories suggest that socioeconomic development can explain a lot of the inter-regional fertility variations. Despite clear indications of higher socioeconomic development there are also question marks attached to the severe AID
Syftet med denna studie är att undersöka hur samhällsnormer och utbildningsinstitutioner kan påverka unga tjejer som spelar gitarr och att förstå varför så få av dem väljer att satsa på att bli gitarrister på högre nivå. Vi har genomfört kvalitativa intervjuer med gitarrlärare, musiker och ungdomar där vi har lyft fram ämnen som förebilder, normer, stereotyper, skola och andra pedagogiska organisaThe purpose of this study is to investigate how social norms and educational institutions can influence young girls playing the guitar and understand why so few of them choose to aim to become guitarists at a higher level. We conducted qualitative interviews with guitar teachers, musicians and adolescents where we have raised different topics as role models, norms, stereotypes, school and other ed
It is easy to see that not everyone belongs in the same social circle as those who regularly engage with art and who visit contemporary art museums. I take this as intuitive. In 2017, Ruben Östlund’s film, The Square, garnered tremendous critical acclaim for satirizing the problems in high-end contemporary art culture. In my research, I take these issues seriously, using The Square as a point from
I och med det ökande användandet av sociala medier och en misstro till traditionell reklam har varumärkesstrategin Influencer marketing utvecklats. Influencers är personliga varumärken som tillsammans med produktvarumärken ingår i ett samarbete, så kallat co-branding. I denna studie har co-branding mellan personliga varumärken och produktvarumärken undersökts med fokus på hur mottagarna kommunicer
The city of Chennai evolved around the river, Cooum. The river supports irrigation to agricultural fields in the north and supplies water to the city of Chennai. It also acts as a major flood carrier for the city. Before the 1960s, the river was clean and used for activities such as bathing, boating and fishing. During the colonial rule, the city was initially planned to sustain a much lesser popu
In 2020 an article was published about rough sex among youth. The article spread on social media and was the beginning of a debate in Swedish media that came to be known as the “rough sex debate”. The aim of this study is to achieve a greater understanding of the phenomenon of “rough sex” among youth. To achieve this aim, we analyze and highlight the discursive differences in the debate on “rough
In 2015 Sweden received a substantial amount of refugees from the Middle East compared to other European countries, which caused debate concerning Sweden's refugee politics. Some political parties wanted to focus on helping in the nearby area instead of the refugees coming to Sweden. When Russia invaded Ukraine in 2022 refugees fled to Sweden again. The discussions throughout the society at th
Thesis purpose: The purpose of this study is to comprehensively explore and analyse how a Non Governmental organisation (NGO), in this case A Non Smoking Generation (ANSG), engages in the debate on tobacco brand marketing and what strategies they use to influence public perception and policy. Methodology: A qualitative research approach was employed, utilising an abductive strategy to allow flexi
Inom forskningsfältet har autenticitet visat sig vara en viktig aspekt för välbefinnande, men det har genomförts få kvalitativa studier på fenomenet. Denna studies syfte var att ge en nyanserad beskrivning av och fördjupa förståelsen för svenska, manliga gymnasieungdomars upplevelse av autenticitet. Frågeställningarna undersöker hur autenticitet som tillstånd upplevs, upplevelsen av relationen melAuthenticity has been proven to be a significant component of well-being, but few studies with qualitative methodology have been conducted on the matter. The purpose of this study is to give a nuanced portrayal and an in-depth understanding of how state authenticity is experienced by Swedish, male high school students. We examine how state authenticity is experienced, the experience of the relatio
Although online communities are numerous on social media platforms like Facebook, the communication strategies can be very different. The current research analyses a single case study and its online community. Sounders is an Italian start-up focused on creating a recognized and academic path for whoever wants to undertake a DJ career. Moreover, by sharing values such as sharing and willingness, So
Mycket är känt gällande kopplingar mellan boendemiljöer och psykisk hälsa, men hur det ser ut i en svensk kontext är inte lika utforskat. Högskole- och universitetsstudenter har visat sig vara en sårbar grupp gällande psykisk hälsa, och COVID-19 pandemin har ytterligare belyst behovet av att utforska hur det relaterar till boendemiljöer då studenter spenderat mer tid än tidigare i sina hem. SåledeMuch is known regarding the connections between residential environments and mental health, but less so in a Swedish context. Students in higher education have been found to be a vulnerable group in terms of mental health problems, and the COVID-19 pandemic has further emphasised the need to explore how mental health relates to residential environments, as students have spent more time in their ho
Older persons’ rights are increasingly penetrating the Human Rights discourse in response to the surging aging of the world population. Old-age pension schemes are designed to protect older persons against vulnerabilities once they resign from the job market. In 2018, Georgia adopted a new contributory Accumulated Old-age Pension scheme which operates alongside the existing non-contributory State
In Africa there are approximately 91,5 million women and girls who have been subject to the traditional practice of Female Genital Mutilation/Cutting (FGM/C). Mothers subject their daughters to FGM/C as an act of love as society regards this to be the process a girl becomes a woman; furthermore a non-circumcised woman is deemed as unfit for marriage. This perception stems from deeply rooted social
The purpose of this essay was to examine how employees with different professions refute abused women and if they have different methods in their work procedures. We also want to see if there are any differences or similarities in work procedures and refutation among our chosen professions. The focus of interest is if an insufficient refutation and work procedure involves consequences for the abus
The aim of this master’s thesis is to investigate digitization initiatives in Swedish municipal archives and problematize their reasons for digitizing and their appraisal practices. We argue that the archive is socially constructed and that appraisal decisions are part of shaping our cultural heritage – by examining digitization we will focus specifically on the construction of the digital cultura
Abstract Through qualitative method, this essay intends to study which expectations exist for school counselors in the school organization, accordning to the new school law (2010:800), which puts demands on all schools to have access to a counselor. The study consists of 24 survey answers from educators, as well as interviews with a special education teacher and a principal. Half of the survey res
This thesis is about combining three archaeological themes; the interpretation of grave contexts, social identities and Iron Age jewellery has been given a place here. The aim was to discern which meanings and functions that can be connected to Migration Period bracteates in graves, and if so how they manifest in the context. Bracteates, small pendants dated to the Migration and Vendel periods, ha
Author: Sara Törnkrantz Title: Adopted to Sweden, A qualitative analysis of four adoptees experience Supervisor: Staffan Blomberg Assessor: Eva-Malin Antoniusson The aim of this study was to examine and analyze experiences that four people have of being adopted to Sweden. More specifically its aim was to try to understand why some of the adopted are showing mental illness and having mixed feeli
