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Ett effektivt Public Service Announcement (PSA): En kvantitativ undersökning kring påverkan av ett PSA publicerat på Instagram beroende på avsändare samt emotionellt innehåll

Syftet med denna studie var att undersöka om beteendeintentionen att följa rekommendationer i ett Public Service Announcement (samhällsinformation/PSA) publicerat på Instagram påverkades beroende på om avsändaren angavs som en fiktiv myndighet eller en fiktiv influencer samt att undersöka om negativt emotionellt bildmaterial påverkar beteendeintentionen att följa rekommendationerna. Studien syftadThe purpose of this study was to investigate whether the behavioral intention to follow recommendations in a Public Service Announcement (PSA) published on Instagram is affected depending on whether the publisher was listed as a fictitionalauthority or a fictitional influencer and to investigate whether negative emotional imagematerialaffects the behavioral intention to follow the recommendations.

Ungdomar i brottslighet. En rättssociologisk studie om unga lagöverträdare och rättens latenta funktioner.

Juvenile delinquency has become an obvious and recurring issue in the daily debate and emerges as one of the most controlling and dominant societal problems. There are various reasons why people choose to commit crime and there is no easy answer to the question why young people commit crime. A fundamental but crucial distinction to be made regarding crime is the difference between deviant acts and

Länge leve hjälten!

Sammanfattning Examensarbetets titel: Länge leve hjälten! Porträttering av framgångsrika tränare i dokumentären dokumentären The Playbook Seminariedatum: 2 juni 2021 Ämne/kurs: FEKH49, Examensarbete i organisation på kandidatnivå, 15 HP Författare: Jennifer Andersson, Jakob Enander, Moa Tornestig Handledare: Sverre Spoelstra Fem nyckelord: Populärkultur, Porträttering, Heroiskt Ledarskap, CoTitle: Long live the hero! Portrayal of successful coaches in the documentary The Playbook Seminar date: 2nd of June 2021 Course: FEKH49, Business Administration: Bachelor Degree Project in Organization Undergraduate Level, 15 credits Authors: Jennifer Andersson, Jakob Enander, Moa Tornestig Advisor: Sverre Spoelstra Key words: Popular Culture, Portrayal, Heroic Leadership, Coaching Leadershi

Kompetensutveckling inom anställningen - problem och lösningar inom civilrätten

Digitalisering, teknikutveckling och globalisering gör att Sverige tar stora steg från industrisamhälle till kunskapssamhälle. I takt med den förändringen ökar också kravet på arbetstagaren, arbetsgivaren – och på samhället. Arbetstagarnas kunskap utgör den viktigaste resursen i samhället, och det är en resurs som hela tiden måste återerövras. Det räcker inte att utbilda nya generationer – välfärdDigitization, technology development and globalization mean that Sweden is taking big steps from an industrial society to a knowledge society. In line with this change, the demands on the employee, the employer – and on society increase. Workers' knowledge is the most important resource in society, and it is a resource that is constantly being recaptured. It is not enough to educate new genera

Att komma nära på avstånd. En kvalitativ intervjustudie om skolkuratorers upplevelser av relationsskapande under covid-19

The aim of this study was to examine school counselors’ experiences of relationship building with students in online counseling during the covid-19 pandemic. The method chosen for this study was qualitative interviews with six school counselors from different municipalities. The empirical data was analyzed and discussed using past research, Carl Roger’s theory on client-centered therapy and Erving

Från anonym till androgyn: En kvalitativ studie om varumärkesgenus och androgynitet i varumärkeskommunikation

Traditionella binära könsstereotyper utmanas idag allt mer av könsöverskridande uttryck i ett pågående globalt samhällsskifte som i synnerhet märks av i Sverige. Parallellt med detta samhällsskifte utmanas även tidigare forskning i hur varumärken kommunicerar könsuttryck, vilket möjliggör för ett ökat antal varumärkesgenuspositioner. Trots att en androgyn genusposition beskrivs som mest gynnsam ärTraditional binary gender stereotypes are increasingly being challenged by gender fluid expressions in an ongoing global societal shift that is particularly noticeable in Sweden. Parallel with this societal change, previous research on how brands communicate gender expressions is also being challenged, which enables an increased number of brand gender positions. Although an androgynous brand gende

“We Are Together” : cultural trauma and discourse of collectivism in Chinese video representation of the COVID-19 epidemic

This thesis has two aims. One is to situate COVID-19 in a macro narrative that characterizes our time as a risk society or reflexive modernization. The other is to bring public health emergencies such as the COVID-19 pandemic into the sharp focus of cultural trauma study which is closely related to media representations. The research scope is set in media and communication studies. Through the the

Public Procurement in the View of Sweden and EU

According to conventional economic wisdom, deregulation and liberalization of private and public enterprises will enhance competition, which will lead to an expansion of production, trade, and general welfare. As more markets are deregulated and more services are being privatized, the public procurement market is expanding and more professionals will come in contact with public procurement either

The Value of Relationships in a Chinese-Western Business-to-Business Context: An Investigation on Relationship Bonds, Adaptation, Trust and Commitment

The purpose of this study is to improve the understanding of the dynamics behind Chinese-Western buyer-supplier relationships. The study takes on a partially inductive approach by commencing with exploratory in-depth interviews. The main body of the study consists of a cross-sectional survey. Data has been collected through an on-line questionnaire. The theoretical review consists of industrial re

Adoption - utifrån föräldraperspektiv : adoptivföräldrars upplevelser av stöd och hjälp innan och efter en adoption

Based on the debate in the media following the SOU (2003:49)-reports different suggestions to strengthen the childs role in the adoption process, we started considering the adoptive parents reactions to all this. Has anyone asked them? What support would they want? The objective of our paper was to present the result of a number of interviews with adoptive parents regarding some of the questions f

Through the Eyes of the Child A Study of Children's Experiences at the Time Their Parents Separate:What Happens in These Children's Lives Seen from Their Own Point of View

The main purpose of this study is to form a picture of what happens in a child's life when their parents separate and how this event is seen through the child's eyes. This study is based on qualitative research methods in which eleven children from six families were interviewed. In addition, the parents were asked a few questions about their custody arrangements and the amount of the coop

The Legal Environment of Services of General Economic Interest

Services of general economic interest are economic activities that public authorities identify as being of particular importance to citizens and that would not be supplied or would be supplied under different conditions if there were no public intervention. Examples of services of general economic interest are transport networks, postal services and social services They are provided by States to i

Den svenska slummen - en undersökning av dess förekomst och orsaker

To suggest that slums exist in Sweden is still rather controversial. However, several cases of highly unacceptable housing conditions have been revealed lately. The aim of this study is to examine whether there is slum in Sweden today, and further and more importantly, to identify the mechanisms that enables slum to arise. The fundamental theoretical perspective for the essay lies in “the right to

Arbetslöshet och Fas 3 - En kvalitativ studie av deltagare i Fas 3

The aim of this study was to investigate the third-phase process, exploring participant’s perceptions and experiences as part of the research. The third-phase process is a labor market policy for those who’ve been unemployed for four hundred and fifty (450) days or more. The selection process was based on five participants between the ages of thirty- two (32) and fifty- three (53) years old, two m

Perception of perfection

In this project I discuss perfection and perfectionism. The ideals in our society are challenging and sometimes impossible to live by. This goes for everything from social life, to looks and career. I based the research both on readings, talks, experiments and a own observations. In a survey I found that most of the participants that was in design school felt a lot of performance anxiety, and tha

Child Labor in the informal weaving sector: A study in Shiro-Mmeda area, Addis Ababa

Abstract Child labor is a widespread and growing phenomenon in today’s world. Though child labor exists in all parts of the world, the extent of the problem is very high in developing countries. Ethiopia is one of the countries where child labor exists in an extensive scale. The main objective of the study was to investigate the causes of child labor and its impact on children engaged in the weavi

Medborgardialog som verktyg för demokrati?

The Swedish County Council (SCC) has witnessed a decline in public political participation and a lack of trust in government instances over the last decade. These problems are particularly pronounced in socially and economically challenged neighbourhoods where the SCC is requesting new methods to increase public participation. This qualitative case study examines how Helsingborg municipality, Swed

The Utilization of Facebook by the Swedish Police

In this thesis, we investigate the Swedish police’s performance on Facebook using the honeycomb framework as a theoretical foundation on social media. The purpose of this study is to evaluate the national Swedish police and the Helsingborg police’s Facebook pages in order to answer what aspects will increase performance on Facebook. We have created a research framework that assesses the perception

Coping Strategies of internal refugees in Baku, Azerbaijan, A qualitative study

Author: Jenny Geuken Title: Coping Strategies of internal refugees in Baku, Azerbaijan, A qualitative study Supervisor: Kristina Göransson Abstract This paper explores how internal refugees living in Baku, from the area of Nagorno-karabakh, have coped with trauma during the waiting period of returning to their home regions. Also including how they have dealt with the waiting period itself and not