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The Connection between a Multitier Private Label Portfolio and Retailer Brand Image: Investigating Consumer Perceptions

Thesis Purpose: This thesis aims to understand how a multitier private label portfolio is linked to the retailer brand image from a consumer perspective by using a case study of the Swedish grocery retailer ICA. Furthermore, we aim to comprehend the connection of the contained private labels in a multitier private label to the retailer brand image. Methodology: Based on an epistemological social c

Hållbarhetsrapportering enligt ÅRL - vilket ansvar har styrelsen?

Sedan slutet av 2016 har svenska företag av viss storlek varit skyldiga att upprätta en hållbarhetsrapport med upplysningar som berör företagens arbete kring hållbarhet. Uppsatsen beskriver ÅRL:s krav på hållbarhetsrapportering för företag av en viss storlek som uppstått till följd av EU-direktiv 2014/95/EU. Reglernas syfte är att göra informationen kring företagens arbete kring hållbarhet öppen oSince the end of 2016, Swedish companies of a certain size are obliged to prepare a sustainability report with information relating to the companies' work on sustainability. This essay describes the regulations in the Annual Accounts Act (ÅRL) on sustainability reporting for companies of a certain size as a result of EU Directive 2014/95/EU. The purpose of the regulations is to increase the di

Faderskapspresumtionen - En föråldrad huvudregel

Arbetet utreder faderskapspresumtionen och närliggande rättsområden. Syftet med detta är att granska presumtionen och utvärdera om denna är att anse fyll-ler sitt syfte. Detta görs genom att analysera såväl hur det sett ut historiskt som att konstatera hur den gällande rätten ser ut. Detta har även ställts emot de intressen som finns i samhället, hos föräldrarna samt principen om barnets bästa. HThe project audits the presumption of fatherhood in the Swedish legal system and related legal areas. This is done to evaluate if the presumption is fulfilling its purpose. To achieve this a thorough analysis of the subject is conducted. The history of the legal area is explored, and the applicable law is reviewed. The interests in of the different involved parties such as the parents and the publ

Upplevelser av vardagsaktiviteter i relation till upplevt välbefinnande under föräldraledigheten - en kvalitativ intervjustudie.

Bakgrund: Under föräldraledigheten ändras vardagens aktiviteter där nya rutiner, vanor och upplevelser skapas. Varje aktivitet genererar ett aktivitetsvärde som har betydelse för upplevelsen av välbefinnande. Välbefinnande innefattar fysiska, psykiska och sociala aspekter. Att utforska upplevelsen av aktivitetsvärde samt upplevt välbefinnande under föräldraledigheten, kan öka kunskapen om behovet Background: During parental-leave, occupations change, new routines, habits and experiences are created. Each activity generates an occupational value that is significant for the experience of well-being. Well-being includes physical, mental and social aspects. Exploring the experience of occupational value and perceived well-being during parental-leave, can increase knowledge about the need for o

The Territorial Scope of GDPR - Conditions, Extraterritorial Application and Implications

The General Data Protection Regulation (GDPR) has been called the strictest data protection law in history, and one of the key reasons for this is due to its vast territorial scope, which allows it to be applied to non-EU entities as long as the relevant conditions are met. Such a broad extraterritorial application has greatly improved the level of data protection, but it has also triggered some c

Att navigera kommunikation i politiska stormar

I dagens digitaliserade samhälle fungerar sociala medier som en plattform för att bilda opinion. I kombination med tidigare forskning om ökad press på företag att positionera sig i politiska frågor, samt ett ökat intresse hos konsumenter att konsumera etiskt, medför detta en signifikant utmaning under kriser som uppstått till följd av politiska tolkningar. I denna studie granskas Zara, Balenciaga In today's digitalized society, social media serves as a platform for shaping public opinion. Combined with previous research on the increasing pressure on companies to position themselves on political issues, as well as a growing interest among consumers in ethical and political consumerism, this poses a significant challenge during crises arising from political interpretations. This study ex

Jag upplever att det är en problematik vi inte kommer ifrån - En kvalitativ studie utifrån yrkesverksammas perspektiv på styrkor och svagheter med läkemedelsassisterad behandling vid opioidberoende (LARO)

LARO is a treatment method with strong scientific support, among things it is included in being considered "best practice" according to the EU's EMCDDA. However, despite the scientific support, the treatment is perceived as controversial and has received much criticism. The aim of this study was to research what professionals within LARO themselves consider to be the strengths and we

Att stå mellan två världar - En kvalitativ studie om identitetsskapandet hos andra generationens invandrare

This study seeks to explore the identity and cultural belonging of second-generation immigrants. The purpose is to examine the view that second-generation immigrants have on these two aspects and the impact it has on creating their identity. The study is conducted through qualitative semi-structured interviews held with six individuals who qualify as second-generation immigrants. The individuals c

(Dis)engagement in a disguise: The challenge of understanding and recognizing engagement among millennial remote-workers

Maintaining engaged employees has become a key issue for organizations in recent years, as millennials have become the largest generation currently active in the work life. Recently, Covid-19 pandemic forced marketing agencies in Finland to start working in-remote, posing even bigger challenge for engagement in these organi- zations. Using the theoretical framework of social exchange, this thesis

Empati för offer av psykiskt våld: en komparativ studie rörande perspektivtagande

Studien var ämnad att undersöka skillnader i empatisk förmåga utifrån tre nivåer; perspektiv, kön och våldstyp. Tidigare studier visar att kvinnor har en högre empatisk förmåga än män. Samt att allvarlighetsgraden rörande psykiskt våld påverkas beroende på vilket narrativ som används, där tredjehandsperspektivet skapade de främsta förutsättningarna för en träffsäker bedömning. Studien tillämpades This quantitative study was aimed to examine respondents' empathy towards victims of psychological abuse. Furthermore the study’s ambition was to reveal differences in empathy on three levels; gender, perspective and type of violence. Earlier research indicates that women show greater empathic ability than men. Moreover psychological abuse is perceived as more severe when seen from a third per

The EU’s Problem with Migration: A critical policy analysis and mobility justice

Access to mobility and migration have become highly charged topics. Since the so-called refugee crisis in 2015 the EU has developed a holistic approach to control migration. The 2015 European Agenda on Migration is a policy which has significantly shaped mobility governance since being implemented. However, this response has been heavily criticised. The aim of this thesis is to understand how the

Silent or silenced? A critical analysis of the Swedish media’s representation of Romani legal culture

In 2021 the Swedish media started investigating Romani trials, a supposed ‘parallel legal system’ that is practiced by some Romanies. Before 2021 the reportage on the phenomena is minimal. In general, academic research on Romani legal culture in Sweden is absent, similar goes for Romani representation in Swedish media. This thesis explores how Romani legal culture is represented in the Swedish med

Immigration inflow cause native outflow

We examine if the relatively large inflow of immigration during the last two decades has affected the Swedish housing market. With the social stigma of expressing anti- immigration sentiments, natives likely vote with their feet to express their preference for homogeneous neighbourhoods. If immigration inflows cause native outflows, the wage gap between them should lower the local aggregate demand

Maxat med hållbarhetskommunikation?

Den här studien syftar till att öka förståelsen för hur den unga konsumenten mottar, tolkar och resonerar kring ämnet hållbarhetskommunikation. Studien utgår från ett socialkonstruktionistiskt perspektiv och betraktar de kommunikativa processer som konsumenten för kring ett specifikt fall. Det fall som denna studie utgår från är Max Burger AB’s hållbarhetskommunikation som återfinns i företagets dThis research aims to increase the understanding of how the young consumer receives, interprets and argues about sustainability communication. The study is based on a social constructionist perspective and considers the communicative processes expressed by the consumer in a specific case. The case from which this study is based is Max Burger AB's digital sustainability communication. The purpo

Resisting and Repoliticizing REDD+ A single case study of how Indigenous Peoples attempt to repoliticize REDD+ in the Brazilian state of Acre

In light of alarming reports on devastating effects of deforestation, the UNFCCC initiated in 2005 REDD+; a climate scheme designed to halt deforestation and mitigate emissions from forest degradation. Despite being met with enthusiastic approval at top level, the scheme has been met with resistance by local forest community groups. Displaying the core characteristics of a depoliticized policy iss

Putting out Fires. The situation of undocumented migrants in Sweden and the role of civil society activism.

The migration politics in Sweden have changed drastically within the past years as it has introduced stricter asylum policies and higher securitisation of borders. As a result, an increased number of people are forced to live as undocumented migrants, meaning without a legal permit to stay in the country. This thesis aims to contribute to the analysis of this development by investigating the role

Laglottens vara eller inte vara

I detta rättsvetenskapliga arbetet har laglotten samt dess bestämmelser behandlats. Syftet har varit att utreda rättsläget kring laglotten, dess funktion och huruvida den är föråldrad idag. Den rättsdogmatiska metoden har använts i denna uppsats tillsammans med rättshistoriska inslag. Under 1800-talet växte laglotten fram i avsikt att garantera bröstarvingar hälften av kvarlåtenskapen, vilket ledThis essay focusses on the statutory share of inheritance. The purpose has been to investigate the legal matter of the statutory share of inheritance, its function and if it is outdated today or not. A legal dogmatic method with a legislative development perspective has been used throughout this essay. The statutory share of inheritance was initially established in the 1800s with the intention of

Differentierad utdelning eller lön? - Vad är det HFD gör när de avgör?

Det svenska skattesystemet skiljer mellan olika inkomstslag som beskattas olika. Tanken när systemet infördes var att det skulle kompensera för t.ex. inflationen och att det faktiskt beskattade värdet därigenom skulle bli detsamma. Så blev inte fallet och det är idag mycket lukrativare att föra ut vinst ur bolag genom utdelning än lön. Eftersom skatterättsliga bestämmelser anknyter till civilrätThe Swedish tax system distinguishes between different types of income and taxes them differently. The idea when the system was introduced was that it would compensate for e.g. inflation so that the actual taxation would be the same. However, it didn’t work out and today it is much more lucrative to bring out profits from companies through dividends than wages. Because tax law provisions are link

Refugees, Othering, and Acculturation in Athens: How Can the “Other” Possibly Integrate?

In the past ten years, Greece has been hit by two “crises”. The first, an economic crisis in 2009, which consisted of a series of bailouts from the European Commission, European Central Bank, and the International Monetary Fund, leading to a trend of anti-Greek sentiment within the EU. The second, the Syrian refugee “crisis”, beginning in the fall of 2015. At the start, Greece was simply a transit