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The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth field-based case study, and is analysed using the Corporate Brand Identity and Reputation Matrix (CBIRM), introduced here for the first time. Eight key reputation elements adapted from the literature and enrich
The European Hematology Association (EHA) Roadmap for European Hematology Research highlights major achievements in diagnosis and treatment of blood disorders and identifies the greatest unmet clinical and scientific needs in those areas to enable better funded, more focused European hematology research. Initiated by the EHA, around 300 experts contributed to the consensus document, which will hel
We report primer pairs for 30 new gene regions in the nuclear genomes of Lepidoptera that can be amplified using a standard PCR protocol. The new primers were tested across diverse Lepidoptera, including nonditrysians and a wide selection of ditrysians. These new gene regions give a total of 11,043 bp of DNA sequence data and they show similar variability to traditionally used nuclear gene regions
We use the cooling method and the lattice approximation to study the form and properties of the minimum action configurations for the SU(2) Yang-Mills theory on a space-time torous with twist k=m=(1, 1, 1).
In this study, a label-free, selective and sensitive microcontact imprinted capacitive biosensor was developed for the detection of Escherichia coli. The recognition of E. coli was successfully performed by this sensor prepared with the combination of microcontact imprinting method and capacitive biosensor technology. After preparation of bacterial stamps, microcontact-E. coli imprinted gold elect
The regulatory credit value adjustment (CVA) for an outstanding over-the-counter (OTC) derivative portfolio is computed based on the portfolio exposure over its lifetime. Usually, the future portfolio exposure is approximated using the Monte Carlo simulation, as the portfolio value can be driven by several market risk-factors. For derivatives, such as Bermudan swaptions, that do not have an analyt
Developing an ability to independently formulate research questions is an important goal in doctoral education. During a seminar in the “Docent course”, accredited by Genombrottet at Lund University, the authors behind this paper ended up in a discussion on the actual conditions for developing such ability. During the discussions, the authors, based on their own experiences, identified several con
This article deals with the Pentecostal Christianity and the relation to the other by looking at theological and practical responses on how Pentecostals deal with the world that generally is seen to be infused by evil. By first looking into some broad theological themes on how negotiate the social world in which Pentecostals reside, the theological base will be discussed against empirical material
INTRODUCTION: Huntington's disease (HD) is an incurable chronic neurodegenerative disorder that typically presents in mid-life with a range of motor, cognitive and affective problems. Patients are currently managed using a combination of drug treatments and non-pharmacological therapies but at present there is no "gold standard" treatment for any aspect of the disease.AREAS COVERED: In this review
The parabolic equation is approximated by a set of ordinary differential equations and by finite difference equations. special attention is given to the approximation of the boundary condition. Some identities suitable to check numerical calculations are also derived.
Purpose: This paper aims to explore how the ownership transfer from a highly industrialised country to less industrialised countries influences consumers’ brand perceptions. Design/methodology/approach: Three acquisition cases of premium car brands (Jaguar, Land Rover and Volvo) are investigated using qualitative data from online brand communities. Findings: When country of ownership (COOW) for br
This paper presents the case study of a newly constructed 1600 m2 kindergarten building in Oslo, Norway. The building has been designed within the framework of the Norwegian Research Council Project LowEx, which aims at engineering solutions to achieve a seasonal coefficient of performance (SCOP) of 6–10 for heating, a seasonal energy efficiency ratio (SEER) of 80–100 for cooling, and an 80% reduc
Many reinforced concrete bridges in Europe and around the world are damaged by reinforcement corrosion and the annual maintenance costs are enormous. It is therefore important to develop reliable methods to assess the structural capacity of corroded reinforced concrete structures and avoid unnecessary maintenance costs. Although there are advanced models for determining the load carrying capacity
