The risks of nation branding as crisis response: A case study of how the Danish government turned the Cartoon Crisis into a struggle with Globalization
In this article, we investigate the limitations of organization-centric models for crisis communication in handling place crises. Two distinct types of place crisis are identified as what we respectively term the ‘sudden’ and the ‘ongoing’ type. We point out that place branding traditionally has been used to handle the latter type. We then demonstrate how the inspiration from corporate communicati