Title: Effects of In-store Promotions on Brand Awareness Date of the Seminar: June 2nd Course: BUS 808. Master thesis in international marketing Author: Luiz Gustavo Pinke Rodrigues Advisor: Karin Alm Examinator: Ulf Johansson Keywords: In-store promotion, Brand Awareness, Consumer buying intention, Retailer, Point-of-Purchase Thesis purpose: This thesis is aiming at bringing brand into considerat

Examensarbetets titel: Sociala media – Bankernas väg till ökad kundlojalitet Seminariedatum: 2011-01-10 Ämne/kurs: FEKP01, Examensarbete magisternivå, 15 poäng Författare: Lisa Ledenvall, Christina Rådberg Handledare: Christine Blomqvist Fem nyckelord: Sociala media, bank, lojala kunder, nätverk, strategi Syfte: Vår studie syftar till att få en djupare kunskap om hur aktörer på den finansiella mar

The purpose of this study is to test if there is discriminatory behaviour in the allocation decision in Swedish IPOs. By using a unique data set provided to us by two investment banks containing almost half of all IPOs during the chosen time period, we tested the share allocation between institutional and retail investors. The quantitative part has closely followed prior research methods presented

Notions of cultural identity and its importance have changed significantly during recent decades, affecting everything from state politics and public debate to conflicts and war. This is very much true for the cultural identity of people perceived as indigenous, either by others or by themselves. My field site for exploration of these issues is Guatemala. The question I pose is: How do local peopl

Despite much research on the socioeconomic effects of public education in the Middle East and Northern Africa (MENA) region, few studies have been made that investigate the qualitative dimensions of these countries’ national education systems, modes of instruction, and educational materials. Knowledge- and skills attainment should be at the core of such research, as well as the sociocultural, hist

The persistence of regional disparities at different spatial dimensions, especially the income gap among three major economic belts (i.e. East, Central, and West), is one of the most striking characters of economic development process in China since the reform and opening-up policy in the late 1970s. In recent years, the regional disparity in China is not only a matter of serious academic concern

China’ growth over its transition period was characterized by unequal distribution of growth, which took many forms but was most evident between rural and urban areas, and between Coastal and Inland provinces. In this study, I will mainly focus on the Inland-Coastal Divide and try to measure whether inequality between Eastern and Western Provinces continued to widen between 2000 and 2009. In order

This report incorporates a product development project, carried out in close connection with the Malmö-based biotechnology concern - Eurodiagnostica - that specializes in development of diagnostical tools for human diseases. The product, that is to be set under development by this project, is a faecal extraction tool. The device will enable the process of dissolving a specified volume of human fae

Recently, China has become the largest exporter and stays one of the most extensive inward FDI destinations worldwide. A question arises, to what extent inward FDI had an impact on the exports growth? Firstly, theoretical reviews of China’s FDI policies and what influence they have on exports performance are provided. Secondly, two hypotheses focusing on different time periods are proposed. Furthe

A number of ESCOs in Ontario are expanding their standard business model of energy performance contracting to include financing and expertise for the inclusion of renewable energy generation. This paper is a qualitative exploration of this business practice, referred to here as “renewable energy contracting”. Through semi-structured interviews with ESCO experts and a literature analysis, this rese

This essay examines Zygmunt Bauman’s Mortality, Immortality, and Other Life Strategies from a methodological perspective. Bauman’s method is influenced by phenomenology and psychoanalysis, and has many followers in different fields. I provide a critique of this method, and show it to be inadequate for explaining or drawing conclusions about the world. Instead, I propose a return to classical socio

Climate change is a real challenge with global impacts in scope. The negative impacts of climate change are being experienced globally through raising temperatures, rising sea levels, melting ice and glaciers, extended drought and floods, soil erosion among others. The most vulnerable and affected by climate change are the developing countries that lack adaptive capacity to the impacts of climate

Problemformulering/bakgrund: Samhällets utveckling har givit arbetsmarknaden nya förutsättningar, som påverkat fackförbunden negativt. Facken har gått från att ha en nästan konstant stigande medlemskurva, till att se medlemsgraden sjunka de senaste två decennierna, vilket fångat mitt intresse. Fortsätter medlemsgraden sjunka, hotar det balansen mellan arbetsgivare och fackförbund, vilket ökar risk

It is frequently claimed that what is known as the “flying geese model” of dynamic comparative advantage has with few mistakes explained the East Asian catching up process. This paper offers a critical study on, especially from the prospect of South Korea, whether the flying geese model is acceptable to explain the economic relations among the three Northeast Asian countries, South Korea, Japan, a

Scattered in our galaxy today are planets that have no host star and are only bound to the galaxy. These so called free floating planets are believed to be formed around stars but have later been ejected by passing stars perturbing their orbits, or have undergone close interactions with another planet in a planetary system. This results in one of the planets becoming tightly bound in an often ecce

Thirteen stellar objects known as extended globular clusters were found in the Halo of the Andromeda Galaxy. Three of these extended clusters have quantitative properties which are subsequently used to determine whether clusters of extended size could survive in the orbits of the Milky Way Galaxy. The question of whether extended clusters could survive in the orbits of the Milky Way, is interestin

In order to achieve the environmental quality goals it is required to reduce emissions, particularly carbon dioxide emissions from road transport. A step in the right direction, from an environmental perspective, is to increase the use of electric railway. This means that a well-developed and functioning network that is customized to the European standards is required in order to motivate and mana

Title: Customer Value Driven Continuous Improvements in Sales and Service - Introducing the Customer Value Assessment Method (CVAM) Authors: Magnus Flodberg and Joakim Olsson Supervisors: Fredrik Häglund, Institute of Economic Research, Department of Business Administration, School of Economics and Management, Lund University Bertil I. Nilsson, Industrial Management and Logistics, Faculty of En