Performing the Employer Brand: A Qualitative Study on Employer Branding Through a Dramaturgical Lens
In an increasingly competitive job market, employer branding provides a tool for attracting and retaining talent. Through a case study based on a single company, this study aims to gain in-depth insights into how employer branding is enacted across different stages. To guide our study, we address the following research questions: 1) How is employer branding performed across different stages? 2)
