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Abstract Title: The Sound of Silence: Conceptualizing Strategic CSR Silence as a Communication Practice Date of Seminar: 05-06-2025 Course: BUSN39 - Degree Project in Global Marketing - Master Level Authors: Bob Groeneveld and Vivian Reijntjes Supervisor: Jon Bertilsson Keywords: Corporate Social Responsibility (CSR); CSR Communication; Strategic Silence; Critical Theory; Discursive Closure;
It takes a village to raise a child. It also takes a village to care for our elders - and with this ambition my project of generational housing was created. However, our elders lived a whole life before we came along, which I choose to value as a resource in order to create balance in the everyday life of families with working parents. The neighbourhood is conceived as a semi-collective unit at
To address global food security challenges caused by population growth and climate change, accurate prediction of crop yield is essential for sustainable agriculture. Winter wheat, a key global crop, faces production instability in regions like Sweden and Morocco due to extreme weather conditions. This study employed unmanned aerial vehicle (UAV)-based multispectral imagery and digital surface mod
Denna studie undersöker utrymning genom inåtgående dörrar, något som bör undvikas enligt svenska byggregler när antalet personer i en lokal överstiger 30. Trots detta är de specifika utmaningarna och påverkande faktorerna, särskilt vad gäller personer med nedsatt rörelseförmåga, till stor del outforskade. För att belysa detta genomfördes en litteraturstudie samt utrymningsförsök med 36 deltagare (This study investigates evacuation through inward-opening doors, a practice discouraged by Swedish building regulations when occupant numbers exceed 30. Despite this, the specific challenges and influencing factors, particularly regarding individuals with movement impairments, remain largely unexplored. To address this gap, a literature review and eight evacuation scenarios involving 36 participan
This thesis explores how new ventures develop routines for using artificial intelligence (AI) in social media marketing. As AI tools become more accessible, many small companies begin using them without formal rules or training. The study focuses on small and medium-sized enterprises (SMEs) in the early stages of development and examines how AI use begins and spreads within teams. The research is
Climate change and anthropogenic influences are significantly altering marine ecosystems in the Baltic Sea, posing substantial challenges for fisheries. The Bornholm Basin, located in the central Baltic Sea, is a crucial fishing area for the region and has been experiencing shifts in fish distribution and abundance due to changing oceanographic conditions. These changes affect not only fish migrat
The anterior cruciate ligament (ACL) is the most frequently injured ligament in the knee, mainly due to its role as a primary joint stabiliser. In sports science, non-contact ACL injuries are commonly linked to change-of-direction (COD) manoeuvres, especially in multidirectional team sports. Given the long rehabilitation times and risk of long-term consequences, ACL injury prevention remains a maj
Klimatförändringarnas inverkan på nederbördsmönster, i kombination med ökande urbanisering och förtätning av städer, bidrar till en ökad risk för skyfallsrelaterade översvämningar i urbana miljöer. Detta examensarbete syftade till att undersöka hur översvämningsrisken påverkas av fyra faktorer: regnintensitet, andel grönyta uppströms, avstånd till huvudledningsnät samt typ av ledningsnät. Studien Increasing urbanization and changes in rainfall patterns due to climate change lead to an increased risk of cloudburst-related flooding in urban areas. This master’s thesis aimed to examine how the risk of flooding depends on four factors: the rainfall intensity, the proportion of upstream green areas within catchment areas, the distance to the main sewer system and the type of sewer system. The t
In modern recruitment, organizations tend to face a persistent paradox: they must align candidates with existing cultural values while simultaneously promoting workforce diversity. This thesis investigates how HR professionals navigate the inherent tension between organizational fit and diversity within recruitment processes across multinational public and private organizations in Europe and South
Solid-phase peptide synthesis (SPPS) is the most widely used method for producing synthetic peptides, with the solid support-known as the resin-being a critical component of the process. Redstone Separations AB, a company based in Lomma, Sweden, has developed new SPPS resins and aims to evaluate their performance compared to commercially available alternatives. In this study, Redstone ́s resins w
Antibiotic resistance is a threat that could result in severe consequences for the public health. The synthesis of new antibiotics is therefore increasingly more important. Sialic acid is a sugar which aids bacterial growth, but the opposite effect could occur if bacteria were prevented from utilizing this sugar. This could be achieved through inhibition of pmSiaT, a protein which transports siali
With the 25-year anniversary of the Öresund bridge, questions can be posed: how has the region benefited from the increased integration? What opportunities and problems can the individuals of this region tell of? This thesis contributes to the discussion regarding identity creation in border cultures. The results presented in this study show how new identities are shaped out of necessity through t
Forskningsfråga: Hur relaterar kassakonverteringscykelns komponenter till lönsamhet i europeiska storföretag under perioden 2017–2023 och vilka förklaringar kan ges till de observerade sambanden? Metod: Studien baseras på en deduktiv ansats och en kvantitativ metod för att besvara frågeställningen. Två separata regressionsanalyser genomförs och analyseras med hjälp av tidigare empirisk forskning
On not sharing ones home with ones partner: The gendered experience of women in LAT relationships in Sweden and Austria. This thesis explores the gendered experiences of women in Living Apart Together (LAT) relationships. It focuses on how LAT as a relational form is negotiated within the contested space of intimacy and coupledom, that is shaped by cultural norms and societal expectations around c
This thesis explores how employees influence and experience Corporate Sustainability (CS) strategy implementation at Sony. Through interviews with twelve staff members across departments, it highlights misalignment between CS goals and daily roles, and the need for clearer guidance. Bottom-up initiatives offer promise but need institutional backing. The study recommends improved communication, tra
Denna studie undersöker möjligheten att använda geotermisk energi till fjärrvärmesystemet i Jönköping. Med ökande krav på lägre utsläpp från fjärrvärmeanläggningar kan geotermi som värmekälla till fjärrvärmenätet vara ett intressant alternativ till avfallsförbränning eller biobränslen. De lokala förutsättningarna för geotermisk energi har kartlagts med fokus på det sandstenslager som finns i centr
The textile industry generates large amounts of waste, most of which is incinerated or landfilled. To enhance circular practices, the Ecodesign for Sustainable Products Regulation will introduce digital product passports (DPPs) in the EU. The passports will collect data on textiles throughout their value chain and are expected to become mandatory by 2027. The existing research on the DPP usability
